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Profile | Richard Woodward
Richard Woodward
Richard works with individuals, teams and organisations helping them become effective at developing business. His key focus is working with organisations seeking sponsorship and funding and businesses looking to attract more clients.
Through a mix of consulting, training, coaching and workshop facilitation, Richard helps clients to develop clear and effective business development strategies and attain the required skills, knowledge and attitudes to confidently develop business.
Richard has worked with organisations ranging from the National Gallery of Australia and the Heart Foundation to Sydney Symphony and Taronga Zoo.
Previously Richard held marketing and sales positions in Australia and the UK for the Commonwealth Bank, Sydney Opera House, Telstra Stadium, KPMG and the Royal Automobile Club and also worked as a corporate trainer, training blue chip companies in presentation, facilitation and training skills.
Richard is the author of Attract More Business - the monthly newsletter for business developers.
Smell the roses along the way - Phillip Langford
Articles by Richard
Telephone sales techniques: Preparing for calls to prospective clients
27 Mar 07Richard WoodwardThe telephone is a communication vehicle where you only have one chance to make a first impression and like many aspects of the business development process, preparation can dramatically enhance your telephone sales techniques. Read more
Comments: 4Public relations strategy: Getting action through attraction
16 May 06Richard WoodwardIf your approach to developing new business is based only on identifying and approaching prospects, you might need to think about a different public relations strategy so you don't miss out on attracting business to you. Read more
Comments: 0Strategic sales plans: Key drivers to increase sales
15 Jan 06Richard Woodward"Increase sales" is the stated goal of many soloists at the start of the year. Having strategic sales plans maximises your chances of securing the business you need to get on track for achieving this year's targets. Read more
Comments: 3How to overcome a lack of motivation at work
10 Nov 05Richard WoodwardNot on top of your game? Finding it hard to concentrate? Intervention could be the order of the day to overcome a lack of motivation at work. Read more
Comments: 8Developing client presentation techniques
13 Oct 05Richard WoodwardWhen presenting to potential clients, you're more likely to get them over the line if you keep these client presentation techniques in mind. Read more
Comments: 3More to building rapport than meets the eye
28 Aug 05Richard WoodwardWhen I introduce the subject of building rapport to clients I sometimes get the response “It's okay, I get on fine with people” and a look that says “no need to cover that, let's move on”. Well, not so quick! Read more
Comments: 2Increasing sales by building relationships
11 Aug 05Richard WoodwardIn the pursuit of new business, do we sometimes focus too much on increasing sales and not enough on building relationships? Read more
Comments: 2Attracting prospective new clients
12 Jul 05Richard WoodwardUnderstand what makes your prospective new clients tick and you're on the way to doing business with them. Read more
Comments: 5Join the community! It’s free.
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