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Profile | Jess Tyler
Jess Tyler
Jess is CEO of SciBiz Media & Communications, specialists in communications for technology and innovation-based businesses, and for research agencies.
SciBiz creates intelligent communication products designed specifically for the interface between science, business and the media, looking at the communication strategies and products needed for enterprises to communicate with their clients or stakeholders.
The unique product range has been developed over more than 15 years of working with some of Australia’s leading innovations-based agencies such as the Australian Commission for the Future, the Australian Greenhouse Information Service, the Australian Antarctic Division, the National Oceans Office, many divisions of the CSIRO, a range of Special Research Centres and Cooperative Research centres, as well as leading industry associations.
SciBiz has also worked alongside some of Australia’s leading innovation-based companies, assisting them to realize their goals on an international stage, as well as providing strategic communications to some of the leading international conferences in industry sectors critical to Australia’s innovative future.
The company's primary offering is to lock away all the devilish details of strategic communication in simple, product-based solutions that are easy to understand and easy to manage - not the open-ended service contracts that typify many agencies in the communication business.
This simple, yet intelligent approach to communications delivers fantastic outcomes.
Articles by Jess
How to create a newsletter template
23 Oct 07Jess TylerA commenter on my how to get ideas for your newsletter article asked for formatting advice, so here are ten tips on how to create a newsletter template. Read more
Comments: 17How to get ideas for your newsletter
16 Sep 07Jess TylerAs the editor or your own newsletter, thinking of ideas without an all-nighter at deadline time calls for some smart management. This article will help ensure a good flow of ideas to create a vibrant, informative and useful newsletter. Read more
Comments: 9Clear communication: how to explain difficult concepts
10 Aug 07Jess TylerDo you ever struggle when trying to explain difficult concepts? Clear communication is important in business, but due to the different experiences and backgrounds of each of your clients, it is not always easy. Read more
Comments: 5Small business versus solo business
24 May 07Jess TylerRecently I went from solo business to small business and back again to solo life. It's been an interesting experience and one that's reacquainted me with my inner solopreneur – thank goodness! Read more
Comments: 5Why to enter your business into awards
09 Jan 07Jess TylerAn original way to get some excellent profile for yourself and your business is to enter awards. Read more
Comments: 4A promotional campaign: Planting the seeds for success
20 Jul 06Jess TylerWhen it's time to take your idea to the streets, a far sighted promotional campaign is almost certain to yield better results than a one-off event. Read more
Comments: 3How to create a successful media campaign
28 Mar 06Jess TylerEvery day publications of all description need words to fill their pages. Someone has to provide those words, it might as well be you! When seeking to get your story into print, a successful media campaign can really make a difference. Read more
Comments: 3A pricing strategy solution for small business owners
05 Feb 06Jess TylerOpen-ended service contracts can leave clients feeling somewhat uneasy. How can they judge if they are getting value for money or that the price is reasonable? So it's essential for small business owners to have an effective pricing strategy. Read more
Comments: 1Small business tools: Compiling a Communications Toolkit
18 Dec 05Jess TylerOne of the most quick and easy small business tools is a 'Communications Toolkit’ – a repository of words, images and ideas that’s always ready with your best openers, lines, written examples and pictures of your work. Read more
Comments: 4Preparing your elevator statement
15 Nov 05Jess TylerIt is good practise to develop an elevator statement or elevator pitch, namely a short, sharp summary of your business that could be delivered in the time it takes to go a couple of floors in an elevator. Read more
Comments: 6Join the community! It’s free.
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