Member Spotlight
Garry specialises only in wedding photography, offering quality and affordable digital wedding photography services to Adelaide and regional South ... Read more
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I’m in this business for:
66% - The long haul
3% - The shortest time possible
30% - As long as I enjoy it
Profile | Peter Griffin
Peter Griffin
There are only two types of people in the world - those you know and those you don't. By relating better with those you already know (customers, prospects, referrers, suppliers, family, friends, networking contacts, team mates, etc) you have the best chance of growing your business. And the best relationship marketing tool of all is the informative and genuine newsletter.
Peter specialises in helping small businesses get their newsletter started - even if they only have a few dollars a month and just a few contacts! Visit Peter's website for your free report on How to Increase Sales with a Newsletter - Guaranteed.
If I'm still alive, then it's going to be a good day - Unknown
Articles by Peter
Marketing mistake #1: No differentiation strategy
26 Nov 06Peter GriffinLooking the same as the competition is one of the most common marketing mistakes around. Here's a seven step differentiation strategy that one business is using to stand out. Read more
Comments: 6How to keep customers for life
29 Oct 06Peter GriffinWe all know the adage that it’s a lot cheaper to keep customers than it is to get new ones. Dan Kennedy, one of the world’s leading marketers, has conducted a study into why businesses fail to keep customers. Read more
Comments: 7Four ways to increase customer value
26 Sep 06Peter GriffinYour existing customers are people that already know, like and trust you. By focusing more effort on increasing their total customer value, i.e. the amount of money that they spend with you, you are virtually guaranteed to increase your profits. Read more
Comments: 4Customer relationship management: give first, receive later
07 May 06Peter GriffinPeople buy goods and services from people they know, like and trust. Therefore you should you should focus more on developing customer relationship management processes, rather than the “one step” marketing of some companies. Read more
Comments: 2Why following up is one of the key sales skills
09 Mar 06Peter GriffinAre you regularly in touch with your clients and prospects? If not you could be missing out on valuable relationship building opportunities, not to mention sales! Following up is one of the essential business sales skills to produce sales growth. Read more
Comments: 13Join the community! It’s free.
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