Hazel Theocharous is a virtual assistant who listens to her clients and then assesses their admin, assists with their admin and answers their admin... Read more
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Internet expert, Melissa Norfolk, speaks to business, school and community groups about online marketing, email newsletters, effective use of the internet, finding what you need online and internet safety.
She is Founder and Managing Director of innovative internet marketing company the Norfolk Internet Group Pty Ltd. Melissa has grown the company from a single person, sole trader business to a company with two divisions: MN Web Design and MN Technology Presentations. The company provides keynote presentations and workshops on effective use of the internet as well as web design and email marketing advice. Now employing four staff the business has grown rapidly over the past five years.
The range of what we think and do is limited by what we fail to notice because we fail to notice that we fail to notice, there is little we can do to change until we notice - R.D. Laing
One reason online marketing is so great is that it’s measurable. Plenty of other advertising involves spending loads without being able to judge how many people have seen or acted upon your ad. Read more
Comments: 14If you write a regular email newsletter, you need to make sure it effectively promotes your business and helps you grow your database. And that people are reading it, of course! Read more
Comments: 5Often I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet. Read more
Comments: 12Business blogging takes a big time commitment, but it could be worthwhile if it generates more customers and dollars. So how do you make money from business blogging? Read more
Comments: 22Who is shopping online, when and what for? This review of shopping trends this holiday season will help you decide whether e-commerce is the way to go for your business. Read more
Comments: 18Podcasts are rapidly growing in popularity and have the potential to provide many benefits to your business including raising your profile and updating clients. Read on to find out whether it is time for you to stop typing and start talking. Read more
Comments: 12We've all heard of Web 2.0, but what does it mean? I think of it as the Interactive Internet. It encourages collaboration between users and is driving the trend towards more interactive websites. Read more
Comments: 12Many businesses are now adding business blogs to their website to better communicate with their target market and build traffic to their website. Can a blog help your business? Or is it simply a fad? Read more
Comments: 57When you experience business growth, is it better to stay in a home office, or move out? Late last year I moved my business out of home and into commercial office space. It's time to update you on what this has meant for me and for the business. Read more
Comments: 12The first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site. Read more
Comments: 21Adding an audio message to your website helps your site visitors gain a better understanding of your products or services. Plus audio creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering. Read more
Comments: 17The problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away. Read more
Comments: 12For the soloist, once business starts to take off, there comes a time you need to decide whether to grow your business or keep it simple. Will you take on staff? Will you remain at home or move to bigger premises? Read more
Comments: 8If you make reference to your website in your business marketing, perhaps via a Yellow Pages ad, now is the ideal time to spring clean and create a better website. Read more
Comments: 3Publishing a simple opt-in email newsletter (or ezine) as little as once a month is guaranteed to help you increase sales. Follow these email marketing tips to maximise the impact of your newsletter. Read more
Comments: 8In an earlier article on how to read your website statistics reports we looked at the terminology of website statistics or webstats. In this article, we look at how webstats can give you greater insight into how visitors are using your website. Read more
Comments: 3When putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering. Read more
Comments: 2What would you do if you discovered your work had been reproduced without your permission? Here we look at the basics of Australian copyright law, including how to protect your work and what work can't be protected. Read more
Comments: 6Do you know which figures are the most important on your website statistics report? Or perhaps you've never seen a website statistics report and are wondering “what are website statistics?” Read more
Comments: 14Flying Solo is Australia’s micro business community, where thousands of business owners connect, support and network. Become a member today and join in the fun!
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