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Hazel Theocharous is a virtual assistant who listens to her clients and then assesses their admin, assists with their admin and answers their admin... Read more
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What say you?
Do you take on friends/family as customers?
63% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Melissa Norfolk
Melissa Norfolk
Internet expert, Melissa Norfolk, speaks to business, school and community groups about online marketing, email newsletters, effective use of the internet, finding what you need online and internet safety.
She is Founder and Managing Director of innovative internet marketing company the Norfolk Internet Group Pty Ltd. Melissa has grown the company from a single person, sole trader business to a company with two divisions: MN Web Design and MN Technology Presentations. The company provides keynote presentations and workshops on effective use of the internet as well as web design and email marketing advice. Now employing four staff the business has grown rapidly over the past five years.
The range of what we think and do is limited by what we fail to notice because we fail to notice that we fail to notice, there is little we can do to change until we notice - R.D. Laing
Articles by Melissa
Google Analytics: Measuring online marketing
06 Sep 09Melissa NorfolkOne reason online marketing is so great is that it’s measurable. Plenty of other advertising involves spending loads without being able to judge how many people have seen or acted upon your ad. Read more
Comments: 1416 tips for marketing your email newsletter
23 Jul 09Melissa NorfolkIf you write a regular email newsletter, you need to make sure it effectively promotes your business and helps you grow your database. And that people are reading it, of course! Read more
Comments: 5Online marketing tips for local businesses
29 Mar 09Melissa NorfolkOften I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet. Read more
Comments: 12How to make money from business blogging
03 Feb 08Melissa NorfolkBusiness blogging takes a big time commitment, but it could be worthwhile if it generates more customers and dollars. So how do you make money from business blogging? Read more
Comments: 22Should your business sell products online?
11 Dec 07Melissa NorfolkWho is shopping online, when and what for? This review of shopping trends this holiday season will help you decide whether e-commerce is the way to go for your business. Read more
Comments: 18Deliver your message with a podcast
14 Aug 07Melissa NorfolkPodcasts are rapidly growing in popularity and have the potential to provide many benefits to your business including raising your profile and updating clients. Read on to find out whether it is time for you to stop typing and start talking. Read more
Comments: 12Interactive websites: What is Web 2.0?
19 Jul 07Melissa NorfolkWe've all heard of Web 2.0, but what does it mean? I think of it as the Interactive Internet. It encourages collaboration between users and is driving the trend towards more interactive websites. Read more
Comments: 12Business blogs: Can a blog help your solo business?
12 Jun 07Melissa NorfolkMany businesses are now adding business blogs to their website to better communicate with their target market and build traffic to their website. Can a blog help your business? Or is it simply a fad? Read more
Comments: 57Business growth: A home office or commercial office space?
15 May 07Melissa NorfolkWhen you experience business growth, is it better to stay in a home office, or move out? Late last year I moved my business out of home and into commercial office space. It's time to update you on what this has meant for me and for the business. Read more
Comments: 12How to boost website traffic and sales
15 Mar 07Melissa NorfolkThe first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site. Read more
Comments: 21How an audio message can improve your website
15 Feb 07Melissa NorfolkAdding an audio message to your website helps your site visitors gain a better understanding of your products or services. Plus audio creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering. Read more
Comments: 17How to make visitors stay on your website
05 Dec 06Melissa NorfolkThe problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away. Read more
Comments: 12Five reasons to grow your business
02 Nov 06Melissa NorfolkFor the soloist, once business starts to take off, there comes a time you need to decide whether to grow your business or keep it simple. Will you take on staff? Will you remain at home or move to bigger premises? Read more
Comments: 8Tips for a better website
03 Oct 06Melissa NorfolkIf you make reference to your website in your business marketing, perhaps via a Yellow Pages ad, now is the ideal time to spring clean and create a better website. Read more
Comments: 3Email marketing: Making the most of your opt-in email newsletter
05 Sep 06Melissa NorfolkPublishing a simple opt-in email newsletter (or ezine) as little as once a month is guaranteed to help you increase sales. Follow these email marketing tips to maximise the impact of your newsletter. Read more
Comments: 8Website statistics: Digging deeper into your webstats
17 Aug 06Melissa NorfolkIn an earlier article on how to read your website statistics reports we looked at the terminology of website statistics or webstats. In this article, we look at how webstats can give you greater insight into how visitors are using your website. Read more
Comments: 3Seven tips to multiply your online sales
04 Jul 06Melissa NorfolkWhen putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering. Read more
Comments: 2Australian copyright law: How to protect your work
30 May 06Melissa NorfolkWhat would you do if you discovered your work had been reproduced without your permission? Here we look at the basics of Australian copyright law, including how to protect your work and what work can't be protected. Read more
Comments: 6How to read your website statistics report
18 Apr 06Melissa NorfolkDo you know which figures are the most important on your website statistics report? Or perhaps you've never seen a website statistics report and are wondering “what are website statistics?” Read more
Comments: 14Join the community! It’s free.
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