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Profile | Kate Tribe
Kate Tribe
Tribe Research enables decision makers with limited time and resources to be clear-headed about the direction of their business. We help to drive change through meaningful data that solves the puzzle of understanding your tribe, which can be defined as clients, customers, staff, suppliers, contacts and anyone else with an interest in your organisation.
You need to explore your tribe and uncover their views so you can drive change in the right direction. We have worked with a wide range of clients, from soloists to large organisations in the corporate, education, health and social sectors. We help them to achieve their research aims through and range of research products and personalized solutions.
Tribal Education (Tribal Voice eNewsletter, Tribal Know-How Tests, and Tribal Know-How Workshops); Know Your Tribe (Action Map, Research and Strategy); Customised research solutions, and Innovation benchmarking.
In any field, find the strangest thing and then explore it - John Archibald Wheeler
Articles by Kate
How a business planning day can work for you
21 Aug 08Kate TribeYou have heard it numerous times – you should be working on the business as well as in the business. Business planning is just one of many aspects vying for your attention. You know it is essential, but fitting in time for planning is difficult. Read more
Comments: 6Supplier relationships: Supporting your brand
01 May 08Kate TribeEvery business from soloist to multi-national, invests in their brand. But there are external factors such as supplier relationships contributing to other’s perception of our 'brand' that we may not be aware of. Read more
Comments: 4Solo business growth strategies
06 Mar 08Kate TribeAs a soloist, you may love your work but for many there comes a time when you reach the limit of your experience and want to push your business further. Here are the business growth strategies I've implemented to do just that. Read more
Comments: 12Mentoring: What I have learnt from my mentor
31 Jan 08Kate TribeHumans are sponges for information and advice, which is what makes mentoring so valuable. A mentor helps us clarify our goals and urges us to follow paths we would not have taken without their encouragement. Read more
Comments: 8Six ways to stimulate innovation and creativity
28 Oct 07Kate TribeHave you ever thought “when I get more money or have more time, then I can start thinking of new ideas”? If you have, then you‘ve created your own barrier to innovation. This article looks at six ways to stimulate innovation and creativity. Read more
Comments: 2Customer surveys: Writing a customer satisfaction survey
25 Jul 07Kate TribeMeasuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers. So how do you go about writing a customer satisfaction survey? Read more
Comments: 4Customer feedback surveys: What's the point?
26 Jun 07Kate TribeIn previous articles, I focused on making your survey easy to answer, survey design and survey writing. To get the most meaningful results from your customer feedback surveys, it is also important to ask the right questions. Read more
Comments: 1Survey writing: Is your survey easy to answer?
22 May 07Kate TribeWhen survey writing, the wording of response options should be carefully considered. Customer surveys should be easy to answer, not a chore and good answer options increase your response rate. Read more
Comments: 4Survey writing: Do your surveys say what you mean?
12 Oct 06Kate TribeAs we mentioned in our earlier article on survey design, good survey writing is very important. Accurate phrasing gives accurate responses you can rely on to improve your knowledge of your customers. Check your survey against this phraseology checklist! Read more
Comments: 2Customer feedback: Ten steps to great survey design
11 Jul 06Kate TribeEffective customer feedback helps you drive your business forward. Do you really know what your customers think about your business? That's where great survey design comes in. Here are ten steps to consider when designing a survey. Read more
Comments: 3Join the community! It’s free.
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