Member Spotlight
Mulayam Products manufactures natural skin care products for all ages and all skin types. It helps to take care of the skin and enhance its beauty. Read more
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What say you?
Do you take on friends/family as customers?
63% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Tim Reid and Luke Moulton
Tim Reid and Luke Moulton
Hosts of the Small Business Big Marketing Show
Mornington Peninsula, Victoria | www.SmallBusinessBigMarketing.comABOUT TIM
Tim loves seeing the soloist do utterly great marketing that ensures they attract and retain more of the right customers, more often.
Having spent some 15-years in the jungle (the corporate one) in both advertising and marketing camps, it occurred to TIm that the marketing concepts and principles that the top of end town utilised can just as easily be applied to the small guys. The only difference is budget, which allows the big guys to do more things more often (but not always more effectively).
Tim now shares his knowledge and enthusiasm for marketing with soloists everywhere. He hosts Australia's #1 marketing podcast (Small Business Big Marketing), he blogs, has a book called Cha-Ching! The sweet, sweet sound of small business marketing success, is active on the speaker circuit and is about to launch The Marketing Microscope, where soloists can register for webinars laser-focused on all aspects of marketing.
When not rattling on about all things marketing, he hugs his wife and kids.
ABOUT LUKE
For the past 10 years Luke Moulton has been helping small and medium businesses market themselves online. As the former owner of a web development agency, he's had the opportunity to consult with 100's of SME's, helping them improve their online marketing by assisting with Search Engine Optimisation, Pay Per Click advertising and conversion optimisation.
These days Luke divides his time between consulting, Small Business Big Marketing and managing his own portfolio of websites. He's recently made the move to being a solo business owner and now bases himself at home on the Mornington Peninsula in Victoria.
Visit our website for a free marketing idea per week for one year!
Articles by Tim Reid
Podcast: Australia’s largest media buyer sheds light on the future of brand communications
20 May 12Tim Reid and Luke MoultonIn this insightful interview, Harold Mitchell talks about how the media world is undergoing its most dramatic shift since the introduction of the printing press. Read more
Comments: 0Podcast: What happens when passion takes over
13 May 12Tim Reid and Luke MoultonIn this podcast, Tim and Luke interview Hana Tolhoek, the creator of Strom, a high end spirit retailing at $110 per bottle. Hana is a true marketing go-getter. Read more
Podcast: Those 11 forgotten marketing concepts explained
06 May 12Tim Reid and Luke MoultonTim Reid, after having spoken with thousands of small business owners over the past few years, has identified 11 marketing concepts that many small business owners either never knew about or have forgotten. Read more
Podcast: How To be innovative in your business
29 Apr 12Tim Reid and Luke MoultonIn this mind-opening interview, Phil McKinney, an innovation expert based in Silicon Valley, explains clearly and simply how any small business can introduce and benefit from an innovations culture. Read more
Podcast: LinkedIn’s MD on how to use LinkedIn for business
22 Apr 12Tim Reid and Luke MoultonCliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to Luke Moulton and Tim Reid about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. Read more
Podcast: Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator
15 Apr 12Tim Reid and Luke MoultonTim Reid has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system, business futurist, Director of the Green School in Bali and all round good guy. Read more
Podcast: How To get 500 bums on seats. Fast!
08 Apr 12Tim Reid and Luke MoultonIf you ever thought of planning a conference, or running any type of event then this interview is a must listen! Read more
Podcast: How To Learn Faster
01 Apr 12Tim Reid and Luke MoultonSteve Cunningham is the founder of an online business that provides business book summaries and personal development guides to its members every week. In this interview, Steve talks about how he came up with the idea, how it can help any business owner im Read more
Podcast: How to make magazine advertising work
25 Mar 12Tim Reid and Luke MoultonIn this interview, you’ll hear how Brent Hutchinson has turned a magazine advertising spend with a 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. Read more
Podcast: Flight Centre Founder, Geoff Harris plus much more
18 Mar 12Tim Reid and Luke MoultonIn this podcast, hear an insightful interview with Geoff Harris, co-founder and owner of Flight Centre. Read more
Podcast: The ‘cover some serious marketing ground’ episode
11 Mar 12Tim Reid and Luke MoultonIn this podcast, Tim Reid and Luke Moulton cover more marketing ground than Michael Schumacher on race day! Read more
Podcast: Boardroom to Boardshorts
04 Mar 12Tim Reid and Luke MoultonIn a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. Read more
Podcast: Imagine being two years ahead of your sales targets!
26 Feb 12Tim Reid and Luke MoultonMatt Bebe started the Mornington Peninsula Brewery 12 months ago and is already two years ahead of his sales targets. What a nice place to be! Read more
Podcast: Your most pressing marketing questions answered
19 Feb 12Tim Reid and Luke MoultonIn this podcast, Tim Reid and Luke Moulton answer some of their listeners most pressing marketing questions. Read more
Podcast: How to use blogging for your business
04 Feb 12Tim Reid and Luke MoultonIn this podcast discover how to make blogging a part of your marketing arsenal. Read more
Podcast: How to have a difficult conversation
21 Jan 12Tim Reid and Luke MoultonIn this the episode of the Small Business Big Marketing podcast Tim and Luke discover how to have a difficult conversation. Read more
Podcast: Twitter. Your offer. Domain leasing. Starting a small business.
07 Jan 12Tim Reid and Luke MoultonIn this episode of the Small Business Big Marketing podcast, Tim Reid and Luke Moulton question the value of Twitter. Can you believe it? Who do they think they are?! Read more
Podcast: What Facebook personal ads have to do with marketing
10 Dec 11Tim Reid and Luke MoultonIn the second of a two part series, Tim Reid and Luke Moulton discuss the strategic use of Facebook ads. Read more
Comments: 0Podcast: Strategic use of Facebook ads
19 Nov 11Tim Reid and Luke MoultonIn this podcast Tim Reid and Luke Moulton cover some serious marketing ground including email marketing, copywriting and the strategic use of Facebook ads. Read more
Comments: 0Podcast: How to generate 10000 backlinks from one press release
10 Sep 11Tim Reid and Luke MoultonIn this episode of Small Business Big Marketing, Tim and Luke share some insights on how to drive traffic to your website. Read more
Comments: 2Podcast: How to run a successful B&B
20 Aug 11Tim Reid and Luke MoultonIn this podast, Tim Reid and Luke Moulton are joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Victoria who shares how she runs a successful Bed & Breakfast business whilst also building a strong business community in her local township. Read more
Comments: 0Podcast: Lessons from a marketing action taker
09 Jul 11Tim Reid and Luke MoultonIn this episode of Small Business Big Marketing, Tim and Luke share seven ways to create more time to market your business, plus they talk to Darren Finkelstien of St. Kilda Boat Sales. Read more
Comments: 0Podcast: What are your customers thinking about you?
18 Jun 11Tim Reid and Luke MoultonTim Reid and Luke Moulton talk with Mark Copeman, the founder of Customer Thermometer, about a real time, customer satisfaction survey tool for small businesses. Read more
Comments: 0Podcast: Outside the box marketing ideas
28 May 11Tim Reid and Luke MoultonTim Reid and Luke Moulton discuss guerrilla marketing tactics with Dave Milne, co-founder of Noodle Box. Read more
Comments: 0Marketing insights from Australia's hottest weight training brand
07 May 11Tim Reid and Luke MoultonIn this podcast, Tim Reid and Luke Moulton talk marketing with Ric and Cam from Kettle Bells. Read more
Comments: 0Podcast: How to master Google Adwords locally
16 Apr 11Tim Reid and Luke MoultonIn this Small Business Big Marketing podcast, Tim Reid and Luke Moulton talk to Mike Rhodes about how to master Google Adwords. Read more
Comments: 2How to podcast
26 Mar 11Tim Reid and Luke MoultonTim Reid and Luke Moulton take an in-depth look at the reasons for podcasting and how to do it. Read more
Comments: 0How to build a profitable online business
05 Mar 11Tim Reid and Luke MoultonTim Reid and Luke Moulton chat to Guro Bob (Robert Somerville) about online marketing. Read more
Comments: 12Marketing lessons from Queensland's theme parks
12 Feb 11Tim Reid and Luke MoultonHaving spent eight days schlepping through Queensland’s theme parks, Tim Reid decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Read more
Comments: 0Podcast: Marketing must do's to get your business found online
29 Jan 11Tim Reid and Luke MoultonPete Williams and Dave Jenyns talk to Tim Reid and Luke Moulton about how they go about getting their businesses found in the quagmire that is the internet. Read more
Comments: 7Podcast: Seven top marketing initiatives
15 Jan 11Tim Reid and Luke MoultonTimbo and Luke share the top seven marketing ideas that performed the best for their business in 2010. Read more
Comments: 4Podcast: How to self publish a book
18 Dec 10Tim Reid and Luke MoultonWendy Blume, a stay at home Mum who has single-handedly published her very own cook book, shares her secrets on how to become an author and reap the benefits. Read more
Comments: 0Podcast: Discover how to save plenty with Google’s alternative to Microsoft Office
11 Dec 10Tim Reid and Luke MoultonMichael McKinnon, from AppsLife, tells Tim Reid and Luke Moulton exactly how a Google Apps product is revolutionising the way small business owners can access documents. Read more
Comments: 5Podcast: Is Yellow Pages still relevant?
27 Nov 10Tim Reid and Luke MoultonHear what Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania) has to say about whether Yellow Pages is still a relevant marketing communications channel for small business. Read more
Comments: 18Podcast: Internet marketer, James Schramko reveals his secrets
13 Nov 10Tim Reid and Luke MoultonAustralia’s leading Internet marketer, James Schramko reveals his secrets about online businesses. Read more
Comments: 7Podcast: Creating a Customer Experience
30 Oct 10Tim Reid and Luke MoultonTim Reid and Luke Moulton talk to Callum from Espresso Elements about how he’s created a point of difference in his cafe by designing a customer experience. Read more
Comments: 1Podcast: Marketing Q & A
16 Oct 10Tim Reid and Luke MoultonHear Tim Reid talk briefly with the father of creative and innovative thinking, Dr Edward De Bono, as well as answering some interesting marketing questions. Read more
Comments: 4Podcast: How to promote a bricks & mortar business online
02 Oct 10Tim Reid and Luke MoultonWant to learn more about online marketing? Hear how entrepreneur, Dave Jenyns, has taken a bricks and mortar retail business into the online world. Read more
Comments: 2Podcast: Secrets to using Facebook as a small business marketing tool
18 Sep 10Tim Reid and Luke MoultonWant to know how to use Facebook to successfully market your business? Tim Reid & Luke Mouton talk to Jennifer Sheahan to find out her best kept secrets. Read more
Comments: 3Podcast: Why marketing should be at the heart of your business
04 Sep 10Tim Reid and Luke MoultonIn this show, 21 year old Young Entrepreneur of the Year Pete Williams explains how a great marketing strategy underpins his success. Read more
Comments: 10Podcast: How to generate free publicity
14 Aug 10Tim Reid and Luke MoultonFree publicity? Bring it on! Tim Reid & Luke Mouton's entertaining and insightful podcast shows you how to get the word out... for free. Read more
Comments: 710 things you need for strong brand building
04 Sep 09Tim Reid and Luke MoultonI speak to groups of business owners weekly about what you need for strong brand building. The first thing I emphasise is brands are earned…not bought. Read more
Comments: 5How to handle customer complaints
20 Nov 07Tim Reid and Luke MoultonHow often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints. Read more
Comments: 9Get more business with sampling
16 Oct 07Tim Reid and Luke MoultonI know sampling isn’t new. But lately I’ve been thinking that such an effective marketing tool, with the ability to get lots of people trying your product or service, is not used often enough. Read more
Comments: 13Marketing communications strategy: Your target audience doesn't care
29 Mar 07Tim Reid and Luke MoultonLet's face it, promotion, advertising and marketing is not cheap. In fact, it's really expensive! And the crazy thing is, we're so often at a loss to know which parts of our marketing communications strategy are reaching our target audience. Read more
Comments: 6Creative thinking: What would Virgin Blue do?
15 Oct 06Tim Reid and Luke MoultonIf you're struggling with a lack of ideas or inspiration, sometimes it helps to do some creative thinking and ask, what approach might another business you admire take? Read more
Comments: 3Flexible working hours: Mowing on a Monday
14 Sep 06Tim Reid and Luke MoultonAs a fairly new soloist, I am still coming to terms with the flexible working hours this existence brings. No longer am I bound to my desk from nine to five, having to find an excuse if I want to sneak out mid-afternoon to buy a book or wash my car. Read more
Comments: 12Join the community! It’s free.
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
