Member Spotlight
Monika Mundell, along with her husband John, provides a comprehensive suite of sizzling copywriting services to entrepreneurs, Internet marketers, ... Read more
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Profile | Robyn Haydon
Robyn Haydon
Robyn loves what most people hate; writing tender responses, pitch documents and sales proposals. Robyn started her own consultancy, Winning Words, in 2001, capitalising on a career in senior industrial sales and marketing roles. Her services are constantly in demand with good reason; she has helped her clients to win and retain hundreds of millions of dollars worth of business and to be shortlisted for widely advertised and competitive tenders.
Robyn is a respected speaker and author on sales and marketing topics. Her first book, The Shredder Test - The Australian Guide to Writing Winning Proposals, was published in May 2007 and her articles have also been published by the Australian Institute of Marketing, the British Association of Communicators in Business, the Australian Professional Services Marketing Association and MarketingProfs.com.
How you sell is becoming as important as what you sell - Barry Trailer, CSO Insights
Articles by Robyn
Advice for entering small business awards
01 Feb 09Robyn HaydonA business award is a publicity bonanza for the lucky winners, with many reaping huge benefits such as cash injections, interest from potential business partners and more customers. So how do you go about getting on a small business awards shortlist? Read more
Comments: 66 ways to weather an economic downturn
14 Sep 08Robyn HaydonUnless you have been living under a rock you will realise that Australia is in the grip of an economic downturn. Yet according to a Flying Solo poll, most of us see negative talk on the business outlook as ‘boring’ or nothing to worry about. Read more
Comments: 8Renewing passion for your business
10 Aug 08Robyn HaydonFor a soloist, ‘working on your business’ inevitably means working on yourself, something I realised had not been a priority. In this article I discuss ways you can renew passion for your business. Read more
Comments: 11Boost referrals with a memorable introduction
02 Mar 08Robyn HaydonPositive word-of-mouth is the main source of new business for many soloists, and networking is a good way to build it. But people have to remember you to refer clients, so how you introduce yourself to people you meet is important to boost referrals. Read more
Comments: 28Why specialist positioning matters
24 Jan 08Robyn HaydonTypically, the smaller a business is, the more important it is to specialise, and you can’t get much smaller than solo. For a soloist, specialist positioning is a powerful target marketing and business management tool. Read more
Comments: 8Pricing strategies: Deciding on price setting
09 Oct 07Robyn HaydonPrice setting is tricky for new soloists to master. Do you charge on a project, daily or hourly basis? Do you base your pricing startegies on what others charge, what you’d like to earn or what you think the market and/or prospect will bear? Read more
Comments: 16Nine tips for improving negotiation skills
09 Oct 07Robyn HaydonProfessional salespeople love negotiation, but many soloists are more comfortable doing their job rather than negotiating about it. Here are nine tips for improving your negotiation skills. Read more
Comments: 11Choosing the right customers
06 Sep 07Robyn HaydonMost of us see the decision to buy as the customer’s. But us soloists are, to a degree, defined by who we do business with, so our part in the decision is equally important. This short exercise will help you to focus on choosing the right customers. Read more
Comments: 5Join the community! It’s free.
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
