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Victoria Judge helps people build a successful business around their expertise, through a combination of one-on-one workshops and outsourced servic... Read more
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Profile | Philip Shaw
Philip Shaw
Philip Shaw's mission is to show small businesses that it is possible to grow your business and blow away the competition without spending a fortune on marketing. He believes that by introducing sensible online marketing strategies, you don't have to spend tens of thousands of dollars to reach your market, you just have to be 'clever'.
Philip used to slave away in the big end of town where he worked primarily in strategy and business improvement. Now he applies his entrepreneurial skills with the best of how successful corporates operate to his clients' businesses.
With online marketing activity being so measurable, his financial and analytical experience provide a strong backbone to the online world - where each click, customer visit, and sales lead can be measured, analysed and improved on.
What gets measured, gets improved.
Articles by Philip
Targeting key business milestones
11 Jan 09Philip ShawSuccess is not about working long hours and weekends, it’s about actively targeting key business milestones in the form of key, or ‘springboard’ events. Here’s how these events can propel your business forward. Read more
Comments: 4Tips for successful Google AdWords campaigns
25 Sep 08Philip ShawGoogle AdWords can be the most profitable advertising you’ll ever do, provided you do it correctly. This article reviews three common mistakes businesses make when running their own Google AdWords campaigns. Read more
Comments: 18Five free SEO tools
15 Jul 08Philip ShawDoes your website rank well in search engines? While search engine optimisation (SEO) can often be confusing and time consuming, here are some useful free SEO tools to make it easier for you to improve your search engine rankings. Read more
Comments: 12Search Engine Optimisation (SEO) mistakes
04 May 08Philip ShawRanking highly in Google can have a massive impact on your sales leads. This article explains five common Search Engine Optimisation (SEO) mistakes which limit your ability to secure a high ranking, and how to avoid them. Read more
Comments: 14Search Engine Optimisation (SEO) tips
17 Feb 08Philip ShawMy last article explained how search engine optimisation (SEO) works. Now I will discuss how to use keywords on your website to improve your ranking in search engines and how to get links from other websites to improve your credibility. Read more
Comments: 14How Search Engine Optimisation (SEO) works
13 Jan 08Philip ShawBeing easily found using Google and other search engines can impact the success of your business. Search engine optimisation (SEO) is a way of increasing traffic to your website and ensuring your business ranks high in internet search results. Read more
Comments: 11Join the community! It’s free.
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