The slogan for Slogan Creator is ‘Slogans that Sell’. That’s what Lucinda does, she writes catchy and creative business slogans that can stay in a customer’s mind forever.
A sizzling slogan is like a rocket: strap it to a logo and it will help take a business and brand to amazing new heights. When it comes to slogans, pay once, benefit forever.
Lucinda works alongside her Slogan Sniffer Dog, Sammy, who is in charge of sniffing out really bad slogans. Sammy occasionally writes slogans too. Here’s one she wrote for Lucinda: Write more slogans. Eat less chocolate.
As a professional copywriter, Lucinda also writes website copy through her other business arm, Lion Writing.
You can generally find her in the chocolate aisle.
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"Every set back is a stepping stone to success" - Lucinda's wonderful Mum
As my Acting Editor position with Flying Solo comes to an end, I’d like to shower you with compliments. Get your umbrella out! Read more23
A silent story is a piece of information that few people know about you. Seldom shared, these little morsels help create connections with others. Read more11
Aussie soloist, Darren Yeow, raised $30,000 in three hours for his Kickstarter project – over $120,000 in total. Let’s learn more. Read more15
My mum has always been a wonderful source of inspiration, support and encouragement. Here are three business lessons I learnt from her. Read more4
Recently I isolated eight things I do on the days when I’m freakishly productive. Here’s my list. Read more10
Does your business slogan get a mixed reaction from customers? Here are some possible reasons why it’s not hitting their buttons. Read more1
Slogans give business names and brands some instant oomph and make your message stick in customers’ minds. Here’s how to create one for your small business. Read more4
Business books can be a powerful inspirational tool. Here are some of my favourite small business tips from one book I've found particularly inspiring, written especially for soloists. Read more4
A sumptuous slogan has four delicious ingredients. Include them all and people will want to have a bite of your business. Read more0
Slogans come in different shapes and sizes, but not all of them are right for your business, and some could spell disaster. How do you know which type of business slogan is right for you? Read more4
A sizzling business slogan can ignite a wildfire of sales and leads. Find out why it’s important to have a business slogan – now more than ever. Read more0
Writing ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article. Read more10
Email newsletters are a great way to generate repeat business from existing customers. Follow these tips and you may generate even more! Read more14
What’s the secret to making customers come back? Here are some highly effective repeat business tips, as revealed by Flying Solo readers. Read more6
Attracting a never-ending supply of clients for a small business is completely possible, especially if you’re proactive, creative, and willing to ask yourself some tough questions. Read more6
Don’t let writing tasks be a time sap. Save precious hours by speeding up your writing process. Read more0
If you offer a service, you may get more customers by writing about your business process. Find out why writing about your process is so important, and exactly how to do it. Read more2
Recently at my dad’s 80th birthday party, I reflected on some of his life experiences and what they’ve taught me about business. I hope you find some inspiration, too. Read more6
As a soloist, sometimes it’s impossible to get to the phone straight away or drop everything for a client meeting. But what could be seen as a negative can be turned into a positive – simply by tweaking your marketing copy. Read more4
In order to write sales copy that turns readers into buyers it’s important to stir certain feelings in your reader. Find out why this technique works and how to do it. Read more16
Offering a guarantee has many benefits, most important of which is an increase in sales and leads. So why are guarantees so effective? And should you be offering one? Read more3
A well-written sales letter can generate loads of sales, but only if the envelope is actually opened. These business writing strategies will help boost your success. Read more21
When you give away free things to your prospects it activates a social phenomenon known as the norm of reciprocation. Here’s how it can boost sales. Read more4
In the age of online public feedback, negative feedback can cause irreparable damage to your business. But respond appropriately, and you could turn it into a positive. Read more13
Sometimes websites can take on a life of their own, developing human-like syndromes that can drive potential customers away. In this article, I share some business website tips and show you how to cure three common website syndromes. Read more11
Written effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who are ready to buy. Here are some helpful tips for writing website content. Read more6
Who better to share inspiring business tips than someone who built a multi-million dollar business with just $50 in his pocket? Read more8
Website visitors get frustrated if they don’t find the information they expect on certain pages. This article outlines nine pages your small business website should have, and why. Read more20
The art of Sandwich Selling has nothing to do with bread, but do it effectively, and you’ll make some serious dough! Read more7
In the psychology of persuasion, the phrase ‘social proof’ refers to the way other people’s actions guide our own. Here’s how you can use social proof to increase your sales. Read more17
Revamping your website copy can increase the number of enquiries you receive, and improve your conversion rate. Here are key things you need to consider when writing web copy. Read more8
Radio ads can boost your sales, but how on earth does a soloist write a radio ad script? Lucinda Lions gets the lowdown from Steve Manning. Read more2
Every networking lead has its own individual life cycle. This case study demonstrates how a simple chat at a function resulted in two very happy people. Read more8
Web copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website. Read more27
Logos are an important part of your business branding, but if yours isn’t accompanied by a business tagline you could be missing out on leads and sales. Read more32
Your website has one weapon to rule them all. In this article, find out how you can use your uniqueness to wield it to achieve the most powerful results. Read more18
Countless websites suffer from a disease I’ve nicknamed ‘website wilt’. In this article I'll provide business website tips to find out what website wilt is, and why you should avoid it at all costs. Read more13
Your About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Here are some helpful website copy tips for writing your About page. Read more10
If you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d. Read more5
In the rough and tumble world of the soloist, it’s important to have protection from the biggest threat to your business: you. Yes, it’s time you got a bouncer! Read more8
Is procrastination stifling your creativity, causing you stress, or tethering all your wonderful dreams? Here are five tips to help you beat procrastination, once and for all. Read more9
Most people would rather be trampled by humans than talk in front of them. If that describes you, here are some public speaking tips to help make public speaking less daunting. Read more17
Here are four ways of writing headlines to make them more compelling so they grab your readers’ attention, pique their curiosity and leave them wanting to know more. Read more9
Reading inspirational books can change your life. If you've experienced the impact, please read this article, because you might be able to change our lives. Read more21
Does your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. Read more19
At Flying Solo LIVE! I was on a panel where we discussed the importance of ‘Making an impression’. At the end of the session, many of the questions related to client testimonials, so I figured the topic was worthy of an article. Read more14
From logos and designs to inventions and products, all businesses have valuable ideas that need protecting. I spoke to an intellectual property expert to get advice for soloists on protecting your intellectual property. Read more5
Your clients ask one main question when they read your website, brochures, ads, direct mail letters and other marketing material. If you write the answer to this question effectively, you’re persuading them to do business with you. Read more19
Every article you write can boost your profile and generate leads, provided that customers know you’ve written them. Read on to learn seven methods of article marketing to more effectively publicise your articles. Read more8
Recently, I wrote about how article marketing gives you free publicity. Here are some practical article writing tips to help you write an article that your clients and prospects will love! Read more17
Writing articles doesn’t cost a cent, but the results are priceless. It’s the perfect publicity-boosting activity for every business in all economic climates. Read on to find out how article marketing is good for your business. Read more11
With thousands of hoax websites on the internet, it’s important that your website gains the trust of your clients. Here are tips on how you can use your website copy to create a trustworthy website. Read more9
Many solo business owners are passionate about good writing skills and the English language. Clients are passionate about this, too, and many will buy elsewhere if the writing is bad. Read more13
The world is filled with news of doom and gloom, so now is a good time to share an interesting story about keeping a positive perspective during difficult times. Read more12
An effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one? Read more41
If you use your car in the course of running your business, to drive to clients perhaps, then the cost of petrol could be hurting your bottom line. Here are some simple, effective fuel saving tips to keep you on the road and not in the red! Read more7
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Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us.