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Profile | Lucinda Lions
Lucinda Lions
As a web copywriter, Lucinda Lions writes persuasive, engaging and compelling website copy that converts browsers into buyers and clicks into clients; as illustrated by the following testimonial: ‘Two weeks since you revamped our web copy, we can’t keep up with the enquiries’. ~ Nicole Marsh, Eureka Property Buyers Agent, Queensland.
Lucinda understands that not every business owner has the budget to hire a copywriter, that’s why she offers free tips in her monthly newsletter, Roar Ingredients. As an added bonus, anyone who signs up to Roar Ingredients receives a free 80 page eBook titled, The Ultimate Website Evaluation Checklist.
Her articles on writing effective website copy have been published in The Daily Telegraph, ninemsn, Small Business & Home-Based Income Magazine, her own blog, and of course Flying Solo!
You can generally find her in the chocolate aisle.
"Every set back is a stepping stone to success" - Lucinda's wonderful Mum
Articles by Lucinda
Five tips to help your sales letter get opened
20 Jan 12Lucinda LionsA well-written sales letter can generate loads of sales, but only if the envelope is actually opened. These strategies will help boost your success. Read more
Comments: 17Why freebies boost sales
21 Dec 11Lucinda LionsWhen you give away free things to your prospects it activates a social phenomenon known as the norm of reciprocation. Here’s how it can boost sales. Read more
Comments: 4Responding to negative feedback online
30 Nov 11Lucinda LionsIn the age of online public feedback, negative feedback can cause irreparable damage to your business. But respond appropriately, and you could turn it into a positive. Read more
Comments: 13Business website tips: website syndromes and how to cure them
28 Oct 11Lucinda LionsSometimes websites can take on a life of their own, developing human-like syndromes that can drive potential customers away. In this article, I share some business website tips and show you how to cure three common website syndromes. Read more
Comments: 9Writing website content: How to write your ‘Why choose?’ page
28 Sep 11Lucinda LionsWritten effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who are ready to buy. Here are some helpful tips for writing website content. Read more
Comments: 6Get a multi-million dollar attitude
31 Aug 11Lucinda LionsWho better to share inspiring business tips than someone who built a multi-million dollar business with just $50 in his pocket? Read more
Comments: 8Nine pages your small business website should have
27 Jul 11Lucinda LionsWebsite visitors get frustrated if they don’t find the information they expect on certain pages. This article outlines nine pages your small business website should have, and why. Read more
Comments: 20Get more clients using Sandwich Selling
09 Jun 11Lucinda LionsThe art of Sandwich Selling has nothing to do with bread, but do it effectively, and you’ll make some serious dough! Read more
Comments: 7Send sales through the roof using social proof
09 May 11Lucinda LionsIn the psychology of persuasion, the phrase ‘social proof’ refers to the way other people’s actions guide our own. Here’s how you can use social proof to increase your sales. Read more
Comments: 17Powerful ways of writing web copy
01 Apr 11Lucinda LionsRevamping your website copy can increase the number of enquiries you receive, and improve your conversion rate. Here are key things you need to consider when writing web copy. Read more
Comments: 8How to write a radio ad script
04 Mar 11Lucinda LionsRadio ads can boost your sales, but how on earth does a soloist write a radio ad script? Lucinda Lions gets the lowdown from Steve Manning. Read more
Comments: 2The journey from networking lead to sale
04 Feb 11Lucinda LionsEvery networking lead has its own individual life cycle. This case study demonstrates how a simple chat at a function resulted in two very happy people. Read more
Comments: 8The woes of web copy waffle
05 Jan 11Lucinda LionsWeb copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website. Read more
Comments: 27Does your logo need a business tagline?
10 Dec 10Lucinda LionsLogos are an important part of your business branding, but if yours isn’t accompanied by a business tagline you could be missing out on leads and sales. Read more
Comments: 32Uniqueness: Your website’s secret weapon
25 Oct 10Lucinda LionsYour website has one weapon to rule them all. In this article, find out how you can use your uniqueness to wield it to achieve the most powerful results. Read more
Comments: 18Business website tips: Is your website wilting?
13 Sep 10Lucinda LionsCountless websites suffer from a disease I’ve nicknamed ‘website wilt’. In this article I'll provide business website tips to find out what website wilt is, and why you should avoid it at all costs. Read more
Comments: 13Website copy tips: Writing your About page
02 Aug 10Lucinda LionsYour About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Here are some helpful website copy tips for writing your About page. Read more
Comments: 10Why your website copy needs to get F’d!
05 Jul 10Lucinda LionsIf you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d. Read more
Comments: 5Getting feedback: Why every soloist needs a bouncer
24 May 10Lucinda LionsIn the rough and tumble world of the soloist, it’s important to have protection from the biggest threat to your business: you. Yes, it’s time you got a bouncer! Read more
Comments: 8Five tips to beat procrastination
18 Apr 10Lucinda LionsIs procrastination stifling your creativity, causing you stress, or tethering all your wonderful dreams? Here are five tips to help you beat procrastination, once and for all. Read more
Comments: 7Five public speaking tips
14 Mar 10Lucinda LionsMost people would rather be trampled by humans than talk in front of them. If that describes you, here are some public speaking tips to help make public speaking less daunting. Read more
Comments: 15Kapow! Writing hard-hitting headlines
07 Feb 10Lucinda LionsHere are four ways of writing headlines to make them more compelling so they grab your readers’ attention, pique their curiosity and leave them wanting to know more. Read more
Comments: 9The power of inspirational books
03 Jan 10Lucinda LionsReading inspirational books can change your life. If you've experienced the impact, please read this article, because you might be able to change our lives. Read more
Comments: 21Does your website suck?
22 Nov 09Lucinda LionsDoes your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. Read more
Comments: 19Client testimonials win customers
08 Nov 09Lucinda LionsAt Flying Solo LIVE! I was on a panel where we discussed the importance of ‘Making an impression’. At the end of the session, many of the questions related to client testimonials, so I figured the topic was worthy of an article. Read more
Comments: 14Protecting your intellectual property
11 Oct 09Lucinda LionsFrom logos and designs to inventions and products, all businesses have valuable ideas that need protecting. I spoke to an intellectual property expert to get advice for soloists on protecting your intellectual property. Read more
Comments: 5How to write persuasively
23 Aug 09Lucinda LionsYour clients ask one main question when they read your website, brochures, ads, direct mail letters and other marketing material. If you write the answer to this question effectively, you’re persuading them to do business with you. Read more
Comments: 18Article marketing: How to publicise articles
12 Jul 09Lucinda LionsEvery article you write can boost your profile and generate leads, provided that customers know you’ve written them. Read on to learn seven methods of article marketing to more effectively publicise your articles. Read more
Comments: 8Seven winning article writing tips
31 May 09Lucinda LionsRecently, I wrote about how article marketing gives you free publicity. Here are some practical article writing tips to help you write an article that your clients and prospects will love! Read more
Comments: 15Get free publicity through article marketing
26 Apr 09Lucinda LionsWriting articles doesn’t cost a cent, but the results are priceless. It’s the perfect publicity-boosting activity for every business in all economic climates. Read on to find out how article marketing is good for your business. Read more
Comments: 11Creating a trustworthy website
05 Apr 09Lucinda LionsWith thousands of hoax websites on the internet, it’s important that your website gains the trust of your clients. Here are tips on how you can use your website copy to create a trustworthy website. Read more
Comments: 9Why good writing skills are important
25 Jan 09Lucinda LionsMany solo business owners are passionate about good writing skills and the English language. Clients are passionate about this, too, and many will buy elsewhere if the writing is bad. Read more
Comments: 13A positive perspective in difficult times
30 Nov 08Lucinda LionsThe world is filled with news of doom and gloom, so now is a good time to share an interesting story about keeping a positive perspective during difficult times. Read more
Comments: 12Business tag lines that sell
04 Nov 08Lucinda LionsAn effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one? Read more
Comments: 41How to avoid burnout by managing stress
30 Sep 08Lucinda LionsStress fuels burnout, so if you want your business to last for life and avoid burnout, you need to understand what triggers stress. When we take a close look at managing stress, the first thing to realise is stress is actually a response. Read more
Comments: 10Fuel saving tips for soloists
26 Aug 08Lucinda LionsIf you use your car in the course of running your business, to drive to clients perhaps, then the cost of petrol could be hurting your bottom line. Here are some simple, effective fuel saving tips to keep you on the road and not in the red! Read more
Comments: 7How positive thoughts cause positive actions
24 Jul 08Lucinda LionsA reader asked a great question in response to my article on using fear to build confidence prompting this article on positive thoughts and positive actions. They asked “No matter how positive our thoughts are, don’t actions speak louder than words?” Read more
Comments: 13Failure or feedback? Why you can never fail
10 Jun 08Lucinda LionsHave you ever considered what would you do if you knew you couldn't fail? Where you would take your business? Your life? Here’s some good news, by perceiving failure as feedback soloists need never fail. Read more
Comments: 16Confidence building: Building confidence by using fear
07 May 08Lucinda LionsEven the most confident people feel an element of fear when they step outside their comfort zone. Think of someone successful. That person has felt fear too, but they faced their fear and gave it a go. You can use fear for confidence building too! Read more
Comments: 30Join the community! It’s free.
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
