Leader
Unclaimed money
There's a frightening amount of money unclaimed and awaiting collection, about $458 million at last count. Are you one of the 500,000 Australians who’s owed something? Find out here. 
How to write a mission statement
This video by Dan Heath over at Fast Company shows you exactly how the mission statement of a small business goes from tasty to terrible in one brainstorming session.
Just how much are meetings costing you?
This basic, but very effective tool easily gives you the answer. Simply tell it how many people are in attendance, their daily rate and the clock starts ticking. Very, very scary! 
Any procrastinating writers here?
Thought so. This little site is a corker. Select how many words you're trying to write, your deadline and punishment mode and you'll get some pretty sharp reminders if you start to slack off. 
Need a financial health check?
Superannuation advice, budget planners and tips for saving are all on offer at the Understanding Money website. This Government operated site provides real back to basics information on how to, err, understand money. 
Font of all knowledge
Not sure what your default font should be? This site is sure to help. Simply paste in some text, choose from hundreds of different fonts and take your pick! 
Feeling demotivated?
The motivation industry has had its day in the sun. How's this for a contradictory view? Despair.com's demotivators claim to 'increase success by lowering expectations.'
Office pod
We want one. Well half a dozen, actually. These office pods have got to be the coolest little workspaces we’ve seen. They look so yummy in the garden.
18 smokin' hot business cards
If you’re just starting up or looking to redesign your business cards, here is a wealth of inspiration from our friends at Freelance Switch.
Wordle on the street
This cool free tool at www.Wordle.net generates funky looking word clouds based on your website or selected text. You can even try different colour schemes and layouts.
Hot or cold?
Stay up to date with the climate debate on this site. Great for those pro action and sceptics, it lists calls to action and dissenting voices from around the world.
Are you free?
If you struggle getting small groups of people together for a meeting, this little gizmo may help. It certainly saves on the email tennis.
Get help from the crowd
The Flying Solo forums are where you can talk and network freely. If you're looking for help, seeking a referral, or just itching to share some news or knowledge, there's a mob of supporters here.
Someone trying to empty your pockets?
SCAMwatch will help you recognise, report and protect yourself from scams that target you or your small business.
Want to get your articles out there?
ArticlePR features a free list of article submission sites or article banks, to which you can submit your articles in order for them to be distributed far and wide.
Keep it simple, silly
More often than not, a soloist’s life is about multi tasking and coping with complexity. If this sounds like you, our friends at Freelance Switch have some worthwhile tips: 10 Ways to Simplify Your Freelance Life.
Calling all Flying Solo fans!
If you're an active networker or involved in any small business groups, we'd love you to get involved in our snappy little promotional program. Find out more. 
Who's following you?
Twitter fans may like Twittersheep, which tells you which kinds of folk are following you. Give it a go! 
When it all gets too much
When it all gets too much. A big thanks to web developer, Simon for this little gem. Apparently it’s where he heads when clients drive him nuts.
Save (on) your energy
Make It Cheaper provides a free service that helps you ditch and switch energy providers. There’s a handy blog with money saving tips, too.
Have you read our manifesto?
If you've yet to read Flying Solo the book, have a read of the Soloist's Manifesto to get a feel for what it's about. Alternatively, browse some reader reviews.
Anatomy of Australia’s micro business owner
Flying Solo’s Understanding Micro Business, 2010-2011 – Australia’s largest micro business survey takes the pulse of this critical business sector. Download the results now.
Get projects over the line
If you admire 'The Seven Habits of Highly Effective People' (and who wouldn't?) and recognise you need some assistance to get over the finish line, this online goal tracker may well appeal.
Text for dummies
Ever wondered where to find that dummy text used by designers? The answer is here. Given it's a practice that's been around since the 1500s, this may not be the original source!
Impress your TED friends
There's no doubt that TED is a wonderful resource and we love it, but FORA is pretty awesome too. Enjoy a short movie with your morning tea.
Please help us spread the word!
If you enjoy your time on Flying Solo, you may like to tell others. Here are a number of ways you can do just that. The larger we get, the greater the combined wisdom. Thanks!
What say you?
Become a member
Join Flying Solo and start promoting your business in our member directory; post comments on articles and dive into the lively forum discussions. It's quick, free and easy. Join the community now!
Profile | Lucinda Lions
Lucinda Lions
Lucinda Lions is a copywriter who writes persuasive, engaging and compelling website copy that converts website visitors into paying customers.
She specialises in revamping existing website copy; as well as conducting thorough website assessments for people who want to find out why their websites aren’t converting more browsers into buyers.
Her articles on writing effective website copy have been published in The Daily Telegraph, Small Business and Home-Based Income Magazine, ninemsn, her won blog, and of course Flying Solo!
Lucinda is also committed to sharing FREE information about how effective website copy can generate more leads/sales via her monthly email newsletter, Roar Ingredients.
You can generally find her in the chocolate aisle.
Every set back is a stepping stone to success - Lucinda's wonderful Mum
Articles by Lucinda
Tips for writing your About page
02 Aug 10Lucinda LionsYour About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Read more
Comments: 10Why your website copy needs to get F’d!
05 Jul 10Lucinda LionsIf you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d. Read more
Comments: 5Getting feedback: Why every soloist needs a bouncer
24 May 10Lucinda LionsIn the rough and tumble world of the soloist, it’s important to have protection from the biggest threat to your business: you. Yes, it’s time you got a bouncer! Read more
Comments: 7Five tips to beat procrastination
18 Apr 10Lucinda LionsIs procrastination stifling your creativity, causing you stress, or tethering all your wonderful dreams? Here are five tips to help you beat procrastination, once and for all. Read more
Comments: 6Five public speaking tips
14 Mar 10Lucinda LionsMost people would rather be trampled by humans than talk in front of them. If that describes you, here are some public speaking tips to help make public speaking less daunting. Read more
Comments: 13Kapow! Writing hard-hitting headlines
07 Feb 10Lucinda LionsHere are four ways of writing headlines to make them more compelling so they grab your readers’ attention, pique their curiosity and leave them wanting to know more. Read more
Comments: 9The power of inspirational books
03 Jan 10Lucinda LionsReading inspirational books can change your life. If you've experienced the impact, please read this article, because you might be able to change our lives. Read more
Comments: 21Does your website suck?
22 Nov 09Lucinda LionsDoes your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. Read more
Comments: 19Client testimonials win customers
08 Nov 09Lucinda LionsAt Flying Solo LIVE! I was on a panel where we discussed the importance of ‘Making an impression’. At the end of the session, many of the questions related to client testimonials, so I figured the topic was worthy of an article. Read more
Comments: 14Protecting your intellectual property
11 Oct 09Lucinda LionsFrom logos and designs to inventions and products, all businesses have valuable ideas that need protecting. I spoke to an intellectual property expert to get advice for soloists on protecting your intellectual property. Read more
Comments: 5How to write persuasively
23 Aug 09Lucinda LionsYour clients ask one main question when they read your website, brochures, ads, direct mail letters and other marketing material. If you write the answer to this question effectively, you’re persuading them to do business with you. Read more
Comments: 18Article marketing: How to publicise articles
12 Jul 09Lucinda LionsEvery article you write can boost your profile and generate leads, provided that customers know you’ve written them. Read on to learn seven methods of article marketing to more effectively publicise your articles. Read more
Comments: 8Seven winning article writing tips
31 May 09Lucinda LionsRecently, I wrote about how article marketing gives you free publicity. Here are some practical article writing tips to help you write an article that your clients and prospects will love! Read more
Comments: 15Get free publicity through article marketing
26 Apr 09Lucinda LionsWriting articles doesn’t cost a cent, but the results are priceless. It’s the perfect publicity-boosting activity for every business in all economic climates. Read on to find out how article marketing is good for your business. Read more
Comments: 10Creating a trustworthy website
05 Apr 09Lucinda LionsWith thousands of hoax websites on the internet, it’s important that your website gains the trust of your clients. Here are tips on how you can use your website copy to create a trustworthy website. Read more
Comments: 9Why good writing skills are important
25 Jan 09Lucinda LionsMany solo business owners are passionate about good writing skills and the English language. Clients are passionate about this, too, and many will buy elsewhere if the writing is bad. Read more
Comments: 13A positive perspective in difficult times
30 Nov 08Lucinda LionsThe world is filled with news of doom and gloom, so now is a good time to share an interesting story about keeping a positive perspective during difficult times. Read more
Comments: 12Business tag lines that sell
04 Nov 08Lucinda LionsAn effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one? Read more
Comments: 39How to avoid burnout by managing stress
30 Sep 08Lucinda LionsStress fuels burnout, so if you want your business to last for life and avoid burnout, you need to understand what triggers stress. When we take a close look at managing stress, the first thing to realise is stress is actually a response. Read more
Comments: 10Fuel saving tips for soloists
26 Aug 08Lucinda LionsIf you use your car in the course of running your business, to drive to clients perhaps, then the cost of petrol could be hurting your bottom line. Here are some simple, effective fuel saving tips to keep you on the road and not in the red! Read more
Comments: 7How positive thoughts cause positive actions
24 Jul 08Lucinda LionsA reader asked a great question in response to my article on using fear to build confidence prompting this article on positive thoughts and positive actions. They asked “No matter how positive our thoughts are, don’t actions speak louder than words?” Read more
Comments: 13Failure or feedback? Why you can never fail
10 Jun 08Lucinda LionsHave you ever considered what would you do if you knew you couldn't fail? Where you would take your business? Your life? Here’s some good news, by perceiving failure as feedback soloists need never fail. Read more
Comments: 16Confidence building: Building confidence by using fear
07 May 08Lucinda LionsEven the most confident people feel an element of fear when they step outside their comfort zone. Think of someone successful. That person has felt fear too, but they faced their fear and gave it a go. You can use fear for confidence building too! Read more
Comments: 28Join the community! It’s free.
Flying Solo is Australia’s micro business community, where thousands of business owners connect, support and network. Become a member today and join in the fun!
You’ll get to:
- Learn from 900+ expert articles, updated daily, on topics including startup, marketing, working smarter, living smarter, technology and finance.
- Share your thoughts and experiences by posting comments on articles and getting involved in our forum discussions.
- Promote your business and find the business support, partners and resources you need through our member directory.
- Network through our Flying Solo LIVE! events and meetups where you can connect with like-minded independent business people.
Join us today for a Free Membership or find out more about Profile Membership.