Member Spotlight
Deb Pilgrim helps small business owners start, grow and lead their business, so that they can create the life they want. Read more
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What say you?
Do you take on friends/family as customers?
63% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Jack Fraenkel
Jack Fraenkel
Jack Fraenkel is the principal of Motivatories, an internationally acclaimed business improver/developer and people motivator who heads a business improvement consultancy based in both Sydney and in Edinburgh, Scotland.
He is probably best known for developing customer retention strategies that work all year round. Jack is also a riveting public speaker and a Master Networker. His soloist consultancy is centred on business growth and people development, primarily using WoMM; "Word of Mouth Marketing". Jack firmly believes that a word of mouth or "referral" based approach to sales is very powerful, but does not come naturally for most. In fact, in the business world we are not taught to think this way at all.
Look after repeat business and profits will look after themselves - Feargal Quinn, founder of Superquinn Supermarkets
Articles by Jack
Service culture: Encouraging customer loyalty
19 May 09Jack FraenkelLoyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things. Read more
Comments: 4The importance of customer loyalty
02 Apr 09Jack FraenkelLoyalty leaders are successful because they have designed their entire business systems around customer loyalty. Building a highly loyal customer base must be integral to your basic business strategy. Read more
Comments: 8Networking strategies: Using word of mouth
22 Feb 09Jack FraenkelMany modern business people understand the value of word of mouth and business networking strategies, but few look to actively drive word of mouth in their sales efforts. Read more
Comments: 8Clever conversation starters when networking
15 Jan 09Jack FraenkelThe key to networking success is being a good conversationalist and showing genuine interest in another’s business and knowing when to talk about your own . So do you know any good conversation starters? Read more
Comments: 8Corporate redundancy: A survivor's story
23 Oct 08Jack FraenkelAre you facing corporate redundancy and wondering whether now is the time to start your own business? This story could be just the motivation you need for flying solo. Read more
Comments: 11Join the community! It’s free.
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