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A reluctant member of Generation Y, Amanda leapt off the soloist cliff in 2007 after working too long at a Big 4. As the owner of Untangle the Web, Amanda enjoys helping small business owners who are in the complete dark about 'computers'. Her business designs, copywrites and photographs for small business owners, so they don't have to waste valuable time looking for each individual professional - professionals they don't even know how to qualify.
Amanda's blog focuses on guiding small business owners through the fundamentals of design, copywriting and marketing techniques to strengthen their small business. Her obsession with books is causing her hallway to narrow alarmingly. Amanda lives in Sydney's Coogee with her husband Alan and their boy Lex.
Make everything as simple as possible, but not simpler - Albert Einstein
Google+ is the talk of the town. It’s been spruiked as the latest and greatest, ready to quash Facebook and Twitter in one fell swoop. If you would like Google+ explained in plain English, read on. Read more7
Publishing content is an excellent way to position yourself as an authority in your industry. But unless you have a firm content marketing strategy, you may be wasting your efforts. Read more13
You’ve been told that retweeting tweets is a quick way to share knowledge – and you’re lending someone a hand. But how does it reflect on you? Here are some retweeting tips to consider. Read more3
Disappointed that you’ve only had a handful of subscribers to your email newsletter? These website enhancements will help you create a newsletter sign up readers can’t resist. Read more3
Often overlooked, your website contact page plays an integral role in nurturing a successful relationship with a potential new client – or stopping it dead in its tracks. Read more15
Thanks to a close encounter, I’ve recently learned that failing to plan for success can be more harmful to your business than you think. Read more18
Buttons are one of the most effective ways to lead your reader to your page’s call-to-action. Here are seven ways to make your call-to-action buttons irresistible. Read more11
Exposing yourself online can help you gain trust, establish your cred and grow your business. But done badly, it could ruin you. Here are some helpful social media tips. Read more10
It’s a lovely feeling knowing others think enough of us to make business referrals. But no matter how good their intentions, it’s not always a great fit. Read more6
Generating business referrals is the ultimate in marketing. They’re credible, powerful – and they’re free. But how do you undo the damage when referrals go wrong? Read more2
Your homepage is arguably the most important element of your website. In just a few minutes each, these six quick steps will rejuvenate your website homepage copy and get it working harder. Read more7
Successful web design is an involved and time-consuming process. These strategies will help you get the best from both your web designer and your budget. Read more7
Mismanaged client expectations can be unpleasant, costly and damaging to your reputation. So what is the best way of managing client expectations to stop them biting you on the backside? Read more14
Everything’s in place. The desk is organised, your pencils are sharpened, the distractions are distracted. Enter stage left, writer’s block. Now what? How do you beat writer's block? Read more8
POP, IMAP and Exchange… what do they really mean? This article demystifies email protocols and helps you determine whether you’re using the email protocol that’s best for you. Read more8
I’m in business for many reasons. One is to make myself happy, and another is to make others delighted. But what if, to make others happy, I have to compromise my work integrity? Read more14
I love chatting to my clients and find exchanging snippets strengthens our relationship. I often chat about children as it’s a fairly safe topic to discuss. Or so I thought. Read more15
You’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips. Read more22
You’ve read enough articles telling you why you should blog. What about reasons not to blog? This will help you objectively decide whether you should or shouldn’t start a blog. Read more24
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