Kathie M. Thomas is a virtual assistant who assists business owners in managing the administrative side of their businesses so they can do what the... Read more
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Caroline works with businesses to make their voice heard through specialist writing, editing and communication services.
She has also recently launched the first of a series of online writing courses called Writewords Writewell, to give participants the skills and confidence to communicate effectively with words.
A successful journalist, Caroline has written for, and edited, high-profile, international publications including The Times, Qantas: The Australian Way and Money magazine, covering fields as diverse as travel, sport, finance and international affairs.
As a business-communications specialist, she has worked with Qantas Airways, ChildFund Australia and the Queensland Commission for Children, and, through Writewords, for countless businesses, government and not-for-profit entities, and creative agencies.
Through Writewords, Caroline combines her love of words with strategic and practical communications advice.
Without fear, courage isn't possible - Anonymous
Knowing how much information to include in your marketing material and how much to leave out can be challenging. These small business marketing tips will help you decide what to keep and what to cut. Read more
Comments: 3The most successful brands maintain consistency across their marketing materials to ensure their message sticks. Be consistent in the following key areas and you will build brand awareness. Read more
Comments: 2Often the fewer words we use, the more impact our business writing will have. Find out how to shed pointless prose and write catchier copy. Read more
Comments: 8From writing proposals, reports and even emails – a style guide will ensure consistency, making your business look professional both on paper and in person. Read more
Comments: 6Determining your communication strategy will ensure the style and frequency of your communication is useful to your audience and tailored to getting you repeat business and new clients. Read more
Comments: 1How do you make your written communication so gripping that your readers won’t want to put them down, even if the subject matter is a bit dry? Read on for some handy tips for effective written communication. Read more
Comments: 5You’ve perfected the content for your brochure, blog, newsletter or media release, now it’s time for writing headlines that stand out and draw your readers into your message. Read more
Comments: 4Once you’ve edited your blog, newsletter or web content so you’re happy with how it reads, you need to proofread it for surface errors such as spelling, grammar and punctuation. Here are some proofreading tips to help you. Read more
Comments: 2How many times have you hit 'send' or 'publish' on a piece of written communication, only to find as soon as it's live, there's a glaring typo or grammatical blunder? That's why self-editing and proofreading is so important. Read more
Comments: 2Among the many factors to consider when you build your brand, it’s easy for the non-visual elements such as language, consistent messaging, strong writing and grammar to be overlooked. How do yours stack up? Read more
Comments: 7It’s the silly season, a time when deadlines shorten and a stream of parties loom. And now is a great time to refocus your client communications plan for the year ahead. Read more
Comments: 5Tired of staring at that irritating, flashing cursor? Here are four strategies which will help you with overcoming writer's block. Read more
Comments: 4We all need to write. But sometimes writing that proposal, newsletter or email can turn into a nightmare. Everyone, even the pros, get stuck for words, so here are four tips for overcoming writer's block. Read more
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