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Profile | Sara Howard
Sara Howard
Sara discovered she loved writing and words when she was a child - but it then took her almost 30 years to work out how to make a living from it. Her first soloist adventure, a children's clothing business, was prompted by the realisation that combining corporate hours with small children was dangerous for her sanity. After successfully selling that business, she returned to marketing and honed her copywriting skills.
Sara now works with a group of experienced copywriters, running Writers Australia. She's busy writing articles, websites, technical brochures, sales material and direct mail letters. Often all on the same day. With a diverse group of long-standing clients, and an eye for detail and deadlines, Sara is committed to creating clear and persuasive copy that is also enjoyable to read.
A person who never made a mistake never tried anything new - Albert Einstein
Articles by Sara
Content marketing: Developing a content strategy
10 May 13Sara HowardContent might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more
Comments: 1Copywriting tips: Five rules of engagement
19 Apr 13Sara HowardIf your copy doesn’t grab your customers’ attention, how can you expect them to buy your products or services? Here are five ways to make your copy more engaging. Read more
Comments: 11Keywords vs. carewords
22 Mar 13Sara HowardKeywords are great for SEO, but how do you make customers stay on your page once they’re there? That’s where carewords can help. Read more
Comments: 16How to brief a creative
02 Mar 12Sara HowardSoloists wear many hats and while you may be happy to take care of admin and client management, at some point, probably early on, you’ll need the help of a creative. Here are some tips to develop a creative brief. Read more
Comments: 4Storytelling in business: What’s your story?
01 Feb 12Sara HowardA week at a creative writing festival in Ubud got me thinking about the parallels between good copywriting and the craft of storytelling in business. Read more
Comments: 10Creating compelling social media content
24 Nov 11Sara HowardWriting for social media is like fishing with a big net. You need a juicy worm to lure your readers away from all the other nets, and they won’t always bite. So how do you create alluring social media content for your target audience? Read more
Comments: 2Lessons we can learn from mumpreneurs
20 Oct 11Sara HowardMumpreneurs seem to have a natural ability for juggling family and work. What can they teach us about running efficient and flexible businesses? Read more
Comments: 5Pricing services: Stuck in a timeflow trap?
17 Aug 11Sara HowardFrom a cashflow point of view, I find running a service-based business a doddle. I can pay myself a regular salary, and my biggest overhead is my MacBook. But the challenge is working out a strategy for pricing services. Read more
Comments: 7Know your features and benefits
22 Apr 11Sara HowardWhat makes your business truly remarkable? Unless you know your features and benefits and what they mean to your customers, they won’t really care. Read more
Comments: 14Setting boundaries: Work-life balance or work-life blend?
23 Mar 11Sara HowardIt’s the soloist’s dream to work from your iPad on the beach, have coffee with friends on your way to meetings, and be available to spend time with the kids. Read more
Comments: 23Handling holidays when running your own business
20 Oct 10Sara HowardOnce upon a time, being on holidays meant I could really relax. I’d sleep in, read books, and the biggest decision of the day was where to go for happy hour. This is not the case since I started running my own business. Read more
Comments: 7Identifying your competitive advantage
15 Sep 10Sara HowardIdentifying your competitive advantage - the one thing you do better than anyone else - is actually harder than it sounds. Read more
Comments: 11Home-based business: Avoiding the mumpreneur pitfalls
07 Jun 10Sara HowardAs a self-confessed mumpreneur, I’m adept at juggling work calls on the school run, networking in the playground, and creating an illusion of always being available but only actually working the hours I want to. Read more
Comments: 14Self performance appraisal
07 Mar 10Sara HowardBeing a soloist means you don’t qualify for an ‘Employee of the Month’ award, a big fat performance bonus or regular promotions. Or does it? Have you thought about doing a self performance appraisal. Read more
Comments: 2Confessions of a mumpreneur
29 Dec 09Sara HowardI’m one of these growing hordes of parents who combine kids and business. Furtive work hours and secret networks are just two of the confessions I have to make as a mumpreneur. Read more
Comments: 40Turn your service based business into a product
06 Dec 09Sara HowardI had many ‘Aha!’ moments at Flying Solo LIVE!, but it was a question from the floor that really got me thinking about how I could turn my service-based business into a product. Read more
Comments: 12Business jargon: Don’t join the blandwagon
25 Oct 09Sara HowardOne of the joys of writing copy for different industries is that I can spot the clichés from a mile. However, a recent brochure brief won the award for cramming the most meaningless business jargon in one short sentence. Read more
Comments: 12Join Australia’s micro business community!
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