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Well Versed Copywriting specialises in creating corporate web content, information architecture and analysis, and marketing documentation for a bro... Read more
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Profile | Aidan McCarthy
Aidan McCarthy
Aidan McCarthy has been involved in online marketing since 2000 with experience in ecommerce, affiliate marketing, online advertising and search engine optimisation. He is a Google Advertising Professional and has supervised countless dollars in online advertising spending over the years.
With a corporate background, he is passionate about the field of online marketing and enjoys getting small businesses noticed online. He is Director of Search Engine Marketing at Magicdust, a web design company that specialises in small business. He is involved with a number of advertising campaigns at any one time and loves it!
In his spare time Aidan enjoys coaching at his local junior rugby club, watching rugby himself, swimming, a little fishing and of course, spending time with his family.
Imagination is more important than knowledge - Albert Einstein
Articles by Aidan
Online lead generation: Turning website visitors into leads
11 Feb 11Aidan McCarthyWhy are some websites successful with online lead generation and thrive on pay-per-click (PPC) traffic like AdWords while others get poor results from the same traffic? Read more
Comments: 7Meta tags and SEO: a beginner’s guide
06 Nov 10Aidan McCarthyMeta information and meta tags are some of the most basic yet misunderstood aspects of search engine optimisation (SEO). This article simplifies them for you. Read more
Comments: 8Which keywords should I target?
10 Sep 10Aidan McCarthyIt can be challenging to work out which keywords to target in your search engine optimisation (SEO) and pay-per-click (PPC) marketing. Here’s what you need to know about selecting target keywords. Read more
Comments: 12Using the Google Display Network
07 Aug 10Aidan McCarthyThe term Google Display Network refers to the massive number of websites that carry 'Ads by Google' on their pages. Here’s how to use the Google Display Network effectively. Read more
Comments: 1Improving your Google AdWords quality score
03 Jul 10Aidan McCarthyWhen using the Google AdWords program it’s critical to consider the Google AdWords quality scores of your ads, as they may determine the success of your campaign. Read more
Comments: 1Basic search engine optimisation
14 May 10Aidan McCarthyGetting noticed by search engines such as Google can make or break a small business, but search engine optimisation (SEO) is complex and often confusing. Read more
Comments: 10Running an effective Google AdWords campaign
25 Mar 10Aidan McCarthyIt’s easy to start using Google AdWords, but how do you run a Google AdWords campaign that’s cost-effective and successful? Here are some tips to start you off on the right foot. Read more
Comments: 7Getting your website on Google
08 Dec 09Aidan McCarthyHaving a website is one thing, but getting your website on Google is another! Here we look at the two best methods for encouraging Google to send visitors your way: search engine optimisation (SEO) and the AdWords program. Read more
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