Aidan McCarthy has been involved in online marketing since 2000 with experience in ecommerce, affiliate marketing, online advertising and search engine optimisation. He is a Google Advertising Professional and has supervised countless dollars in online advertising spending over the years.
With a corporate background, he is passionate about the field of online marketing and enjoys getting small businesses noticed online. He is a specialist consultant in the field of online marketing to web design firms and SME clients. He is involved with a number of online advertising campaigns at any one time and loves it!
In his spare time Aidan enjoys his local rugby club, swimming, a little fishing and of course, spending time with his family.
"Imagination is more important than knowledge" - Albert Einstein
Why are some websites successful with online lead generation and thrive on pay-per-click (PPC) traffic like AdWords while others get poor results from the same traffic? Read more7
Meta information and meta tags are some of the most basic yet misunderstood aspects of search engine optimisation (SEO). This article simplifies them for you. Read more8
It can be challenging to work out which keywords to target in your search engine optimisation (SEO) and pay-per-click (PPC) marketing. Here’s what you need to know about selecting target keywords. Read more12
The term Google Display Network refers to the massive number of websites that carry 'Ads by Google' on their pages. Here’s how to use the Google Display Network effectively. Read more1
When using the Google AdWords program it’s critical to consider the Google AdWords quality scores of your ads, as they may determine the success of your campaign. Read more1
Getting noticed by search engines such as Google can make or break a small business, but search engine optimisation (SEO) is complex and often confusing. Read more12
It’s easy to start using Google AdWords, but how do you run a Google AdWords campaign that’s cost-effective and successful? Here are some tips to start you off on the right foot. Read more8
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