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Member Spotlight

Jane Hinchey, Ace Video Marketing

Jane Hinchey, Ace Video Marketing

Jane Hinchey is an online video producer who makes videos for entrepreneurs and small business owners to help drive traffic to their website and sh... Read more

Gabriel Dukes, Shelcom Corporate Services

Gabriel Dukes, Shelcom Corporate Services

Shelcom Corporate Services help make the government registration process of starting up a company simple, fast and faultless for new business owners. Read more

Jane Woolard, WordLaundry

Jane Woolard, WordLaundry

Specialising in editing, proofreading and copywriting, WordLaundry takes the froth and bubble from communications, leaving them crisp and squeaky c... Read more

Sarah Jenkins, SignaturePhoto Photography Courses

Sarah Jenkins, SignaturePhoto Photography Courses

Sarah Jenkins teaches half-day and 1-day photography courses in Sydney to beginners who have just bought their first DSLR camera as well as more in... Read more

Emma Bannister, Presentation Studio

Emma Bannister, Presentation Studio

Presentation Studio offers a complete presentation design service, from PowerPoint Templates and Design, and Training to Public Speaker coaching. T... Read more

Paul Coelho, Slidemaster – Professional PowerPoint Design

Paul Coelho, Slidemaster – Professional PowerPoint Design

Slidemaster is a PowerPoint specialist company offering comprehensive PowerPoint Presentation designs and solutions, which leave lasting impression... Read more

Felicity Van Rysbergen, Well Versed Copywriting

Felicity Van Rysbergen, Well Versed Copywriting

Well Versed Copywriting specialises in creating corporate web content, information architecture and analysis, and marketing documentation for a bro... Read more

Tom Evison, Enigma Technologies

Tom Evison, Enigma Technologies

Enigma Technologies provides IT implementation, support and deployment to a wide range of clients, from home users to multi nationals. Read more

Kate James, Total Balance

Kate James, Total Balance

Through her business coaching and life coaching, Kate James works with the concepts of mindfulness, creativity and authenticity to help people chan... Read more

Jan Freitag, Proxim Group

Jan Freitag, Proxim Group

Combining both business coaching and business consulting services, the Proxim Group offers a fully comprehensive approach to helping small business... Read more

Nicole O’Reilly, Anyhoodles

Nicole O’Reilly, Anyhoodles

Anyhoodles helps small business improve their online presence through new and improved websites and SEO strategies. Read more

Garry Bolton, Sharp Wedding Photography

Garry Bolton, Sharp Wedding Photography

Garry specialises only in wedding photography, offering quality and affordable digital wedding photography services to Adelaide and regional South ... Read more

Reeny Carvotta Barron, Passion and Possibilities

Reeny Carvotta Barron, Passion and Possibilities

Passion and Possibilities is about helping clients align their purpose and mindset so they can attract the right clients, income and lifestyle. Read more

Fiona Johnston, Peach Business Management

Fiona Johnston, Peach Business Management

Fiona works with small business owners getting started or growing an existing business. Her services include creating business plans, tax planning ... Read more

Victoria Judge, Expert Agency

Victoria Judge, Expert Agency

Victoria Judge helps people build a successful business around their expertise, through a combination of one-on-one workshops and outsourced servic... Read more

Uri Maimon, Nominal Accounting

Uri Maimon, Nominal Accounting

Nominal Accounting Software develops, sell and supports a micro business management software. Read more

Donna Garrett-Young, Home Building Made Easy

Donna Garrett-Young, Home Building Made Easy

Donna Garrett-Young has been a passionate renovator and builder for nearly 20 years, and is the author of the book 'Home Building Made Easy - Five ... Read more

Peter Crocker, Sam Leader, Robert Gerrish - Flying Solo

Peter Crocker, Sam Leader, Robert Gerrish - Flying Solo

Peter Crocker, marketing head honcho, Sam Leader, editorial big cheese and Robert Gerrish, founder and general nuisance spill the beans. Read more

Rebecca Lynn, Lightbulb Coaching

Rebecca Lynn, Lightbulb Coaching

Lightbulb Coaching helps people find solutions to problems that are keeping them from shining brightly through face-to-face and phone coaching sess... Read more

Lisa Abejja, Little Pip by AmbeRocks

Lisa Abejja, Little Pip by AmbeRocks

Little Pip by AmbeRocks sells natural, earth friendly, sustainable products for mums and babies. In this chemical-based world, our little ones face... Read more

Jane Hinchey, Ace Video Marketing
Gabriel Dukes, Shelcom Corporate Services
Jane Woolard, WordLaundry
Sarah Jenkins, SignaturePhoto Photography Courses
Emma Bannister, Presentation Studio
Paul Coelho, Slidemaster – Professional PowerPoint Design
Felicity Van Rysbergen, Well Versed Copywriting
Tom Evison, Enigma Technologies
Kate James, Total Balance
Jan Freitag, Proxim Group
Nicole O’Reilly, Anyhoodles
Garry Bolton, Sharp Wedding Photography
Reeny Carvotta Barron, Passion and Possibilities
Fiona Johnston, Peach Business Management
Victoria Judge, Expert Agency
Uri Maimon, Nominal Accounting
Donna Garrett-Young, Home Building Made Easy
Peter Crocker, Sam Leader, Robert Gerrish - Flying Solo
Rebecca Lynn, Lightbulb Coaching
Lisa Abejja, Little Pip by AmbeRocks

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Profile | Philippa Lowe

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Philippa Lowe

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Philippa Lowe
Forum profile:
Philippa Lowe
Philippa Lowe

Philippa Lowe

Publicity & PR Mentor

Jannali, NSW | www.publicityexpress.com.au

After working in journalism for a decade, Phil opened her first PR agency in 1999. Offering her insider secrets to working with the media and teaching businesses how to be newsworthy, she built a high six -figure agency in six quick months. She has a passion for PR and publicity's power to grow a business.

Yet she could never understand why big business had all the PR fun. "Why should small businesses be relegated to the back of the class while bigger organisations with bigger PR budgets, whose products and services are not necessarily any better, get all the limelight?" Phil asks.

So she launched Publicity Express - offering products, programs and advice that help small business do their own PR; demonstrating that publicity isn't rocket science!

Philippa Lowe

I have so much to do today I must meditate for twice as long - The Dalai Lama

Articles by Philippa

Will public relations (PR) make me money?

10 Nov 10 | Philippa Lowe

Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth. Read more

Comments: 6

Turning media coverage into sales

06 Oct 10 | Philippa Lowe

Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales. Read more

Comments: 3

PR Tips: Make an event of it

01 Sep 10 | Philippa Lowe

Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business. Read more

Comments: 3

Publicity tips: Building PR momentum

23 Jul 10 | Philippa Lowe

Just a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity and into the spotlight. Read on for some more publicity tips. Read more

Comments: 8

Preparing the perfect media pitch

11 Jun 10 | Philippa Lowe

You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch. Read more

Comments: 3

Publicity campaigns: Publicity is all about them

30 Apr 10 | Philippa Lowe

When it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps to generating some valuable publicity through publicity campaigns. Read more

Comments: 2

Generate publicity: Generating your own news

09 Mar 10 | Philippa Lowe

Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I’ll show you how. Read more

Comments: 7

Four successful DIY PR tips

10 Dec 09 | Philippa Lowe

If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that," it’s time to start generating your own publicity. Here are some DIY PR tips to help you get started. Read more

Comments: 5

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