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Profile | Philippa Lowe

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Philippa Lowe

Name:: Philippa Lowe
Forum profile:: Philippa Lowe

Philippa Lowe

Publicity & PR Mentor

Jannali, NSW | www.publicityexpress.com.au

After working in journalism for a decade, Phil opened her first PR agency in 1999. Offering her insider secrets to working with the media and teaching businesses how to be newsworthy, she built a high six -figure agency in six quick months. She has a passion for PR and publicity's power to grow a business.

Yet she could never understand why big business had all the PR fun. "Why should small businesses be relegated to the back of the class while bigger organisations with bigger PR budgets, whose products and services are not necessarily any better, get all the limelight?" Phil asks.

So she launched Publicity Express - offering products, programs and advice that help small business do their own PR; demonstrating that publicity isn't rocket science!

I have so much to do today I must meditate for twice as long - The Dalai Lama

Articles by Philippa

Will public relations (PR) make me money?

10 Nov 10 | Philippa Lowe

Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth. Read more

Comments: 6

Turning media coverage into sales

06 Oct 10 | Philippa Lowe

Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales. Read more

Comments: 3

PR Tips: Make an event of it

01 Sep 10 | Philippa Lowe

Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business. Read more

Comments: 3

Publicity tips: Building PR momentum

23 Jul 10 | Philippa Lowe

Just a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity and into the spotlight. Read on for some more publicity tips. Read more

Comments: 8

Preparing the perfect media pitch

11 Jun 10 | Philippa Lowe

You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch. Read more

Comments: 3

Publicity campaigns: Publicity is all about them

30 Apr 10 | Philippa Lowe

When it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps to generating some valuable publicity through publicity campaigns. Read more

Comments: 2

Generate publicity: Generating your own news

09 Mar 10 | Philippa Lowe

Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I’ll show you how. Read more

Comments: 7

Four successful DIY PR tips

10 Dec 09 | Philippa Lowe

If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that," it’s time to start generating your own publicity. Here are some DIY PR tips to help you get started. Read more

Comments: 6

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