Alan Glasby, Kestrel Business Assist

I am a small business mentor based in Northern NSW, and work with clients face to face or online. I help small business owners find direction throu... Read more

Alan Glasby, Kestrel Business Assist
Bree Vreedenburgh, BV International
Lucinda Lions, Slogan Creator
Keith Henry, The BusinessHive Coaching Network
John Groarke, JEGMC
Helle Warming, Lucas loves cars
Gabriel Dukes, Shelcom Corporate Services
Jayne Tancred and Scott Harris, Tribe of the Tree
Richard Jenner, The Type Shed
David Ellis, DNK Systems
Mark Rubiolo, Bubbling With Energy Entertainment
Alison Broadhead, The Korora Trading Company
Jason Fremder, HARWYN
Brett Moyle, Efficient Foundations
Emma Wilson, Upclose & Virtual
Keagan York, Compass Global Markets Pty Ltd
Steve Britt, Option1 Pty Ltd
Peter Watson, Biz Listings
Ally Minatsis, Berry Web Design
Mary Anastasiou, Imagine Creative

Flying Solo Directory

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To succeed you have to:
20% - Work long hours
6% - Do everything yourself
66% - Be productive & focused
6% - Outsource and party hard
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Profile | Philippa Lowe

Philippa Lowe

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Philippa Lowe
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Philippa Lowe
Philippa Lowe

Philippa Lowe

Publicity & PR Mentor

Jannali, NSW | www.publicityexpress.com.au

After working in journalism for a decade, Phil opened her first PR agency in 1999. Offering her insider secrets to working with the media and teaching businesses how to be newsworthy, she built a high six -figure agency in six quick months. She has a passion for PR and publicity's power to grow a business.

Yet she could never understand why big business had all the PR fun. "Why should small businesses be relegated to the back of the class while bigger organisations with bigger PR budgets, whose products and services are not necessarily any better, get all the limelight?" Phil asks.

So she launched Publicity Express - offering products, programs and advice that help small business do their own PR; demonstrating that publicity isn't rocket science!

Philippa Lowe

I have so much to do today I must meditate for twice as long - The Dalai Lama

Articles by Philippa

Will public relations (PR) make me money?

10 Nov 10 | Philippa Lowe

Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth. Read more

Turning media coverage into sales

06 Oct 10 | Philippa Lowe

Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales. Read more

PR Tips: Make an event of it

01 Sep 10 | Philippa Lowe

Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business. Read more

Publicity tips: Building PR momentum

23 Jul 10 | Philippa Lowe

Just a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity and into the spotlight. Read on for some more publicity tips. Read more

Preparing the perfect media pitch

11 Jun 10 | Philippa Lowe

You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch. Read more

Publicity campaigns: Publicity is all about them

30 Apr 10 | Philippa Lowe

When it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps to generating some valuable publicity through publicity campaigns. Read more

Generate publicity: Generating your own news

09 Mar 10 | Philippa Lowe

Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I’ll show you how. Read more

Four successful DIY PR tips

10 Dec 09 | Philippa Lowe

If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that," it’s time to start generating your own publicity. Here are some DIY PR tips to help you get started. Read more

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  Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us