Member Spotlight
Ben Jones provides property maintenance services within Ringwood, Ringwood North and Warranwood. Read more
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What say you?
Do you take on friends/family as customers?
63% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Philippa Lowe
Philippa Lowe
After working in journalism for a decade, Phil opened her first PR agency in 1999. Offering her insider secrets to working with the media and teaching businesses how to be newsworthy, she built a high six -figure agency in six quick months. She has a passion for PR and publicity's power to grow a business.
Yet she could never understand why big business had all the PR fun. "Why should small businesses be relegated to the back of the class while bigger organisations with bigger PR budgets, whose products and services are not necessarily any better, get all the limelight?" Phil asks.
So she launched Publicity Express - offering products, programs and advice that help small business do their own PR; demonstrating that publicity isn't rocket science!
I have so much to do today I must meditate for twice as long - The Dalai Lama
Articles by Philippa
Will public relations (PR) make me money?
10 Nov 10Philippa LowePublic relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth. Read more
Comments: 6Turning media coverage into sales
06 Oct 10Philippa LoweCongratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales. Read more
Comments: 3PR Tips: Make an event of it
01 Sep 10Philippa LoweAttending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business. Read more
Comments: 3Publicity tips: Building PR momentum
23 Jul 10Philippa LoweJust a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity and into the spotlight. Read on for some more publicity tips. Read more
Comments: 8Preparing the perfect media pitch
11 Jun 10Philippa LoweYou’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch. Read more
Comments: 3Publicity campaigns: Publicity is all about them
30 Apr 10Philippa LoweWhen it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps to generating some valuable publicity through publicity campaigns. Read more
Comments: 2Generate publicity: Generating your own news
09 Mar 10Philippa LoweMedia releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I’ll show you how. Read more
Comments: 7Four successful DIY PR tips
10 Dec 09Philippa LoweIf you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that," it’s time to start generating your own publicity. Here are some DIY PR tips to help you get started. Read more
Comments: 6Join the community! It’s free.
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