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Order fulfilment for entrepreneurs & online retailers. Basically we store our clients’ products, pick, pack and ship. Read more

Rodney Bartley, National Products Fulfilment
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Rebecca Fisher, Clearly Creative
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Natasha Prestigiacomo & Dave Harvey, OnePoint Software Solutions
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Profile | Rhys Roberts

Rhys Roberts

Rhys Roberts
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Rhys Roberts

Rhys Roberts

Director, Viridity

North Sydney, NSW |

Prior to establishing Viridity, Rhys spent more than 15 years working in companies of all sizes in a variety of finance roles. Once he eventually realised how little he liked the corporate sector he set up Viridity, with the aim of delivering “CFO services” to the small business sector.

Rhys was horrified to discover that many smaller organisations do not budget or forecast, often do not run monthly management reports and do not routinely use financial information to improve the performance of their business. For the past 10 years he has been on a crusade to change this state of affairs.

He now implements financial systems and delivers services from basic bookkeeping through to outsourced CFO to help small business owners improve the performance of their businesses.

When not obsessing about small business Rhys loves hanging out with his wife and kids, and for 8 months of the year spends his weekends obsessing about Wests Tigers.

Social media links:


Rhys Roberts

"Great minds discuss ideas; average minds discuss events; small minds discuss people." - Eleanor Roosevelt

Articles by Rhys

Use financial reports to improve your biz

11 Feb 15 | Rhys Roberts

If you want your business to thrive, look for ways to continuously improve it. Here’s how the information contained in your own financial data can help you. Read more

Unlock the secrets in your financial reports

14 Jan 15 | Rhys Roberts

Armed with your profit and loss statement, balance sheet and some simple tricks accountants use, you can unlock valuable information about your business. Read more

Four simple steps to create your budget

13 Dec 14 | Rhys Roberts

Working to a budget maximises the chances that your business will not only survive but prosper. This step-by-step guide will get you started. Read more

Understanding cash flow forecasting

30 Oct 14 | Rhys Roberts

Forecasting your cash flow helps you determine when you’re likely to be short of cash, giving you time to minimise the problem before it becomes a disaster. Read more

Understanding your balance sheet

27 Sep 14 | Rhys Roberts

Not sure how to interpret your balance sheet? You may be missing out on valuable information about your business performance. I’ll take you through the basics. Read more

Understanding your profit and loss statement

27 Aug 14 | Rhys Roberts

Your profit and loss statement (P&L) provides valuable insights into your business. Can you read and interpret them? If not, these steps will get you started. Read more

An introduction to financial reports

19 Jul 14 | Rhys Roberts

Do you understand the key financial statements available from your business accounts, as well as the information within each of them? If not, read on. Read more

Why your financial reports matter

28 Jun 14 | Rhys Roberts

In this article I’ll explain why maintaining accurate and up to date business accounts is more than just a necessary chore. Read more

Choosing accounting software: Transitioning to new system

25 May 13 | Rhys Roberts

You’ve decided on a new accounting software package. Now it’s time to install it and start using it – these tips will help the implementation go smoothly. Read more

Choosing accounting software: Evaluate your options

25 Apr 13 | Rhys Roberts

Choosing new accounting software can be daunting, but this systematic approach will help you decide which option is best for you and your business. Read more

Choosing accounting software: Define your needs

28 Mar 13 | Rhys Roberts

Before purchasing a new accounting software package, it’s essential that you identify exactly what you need it to do. Read more

Choosing accounting software: Do you really need it?

16 Feb 13 | Rhys Roberts

Are you still managing your finances on an Excel spreadsheet? Perhaps it’s time to switch to a more sophisticated accounting system. But where do you begin? Read more

Cloud computing solutions: pros and cons

09 Mar 12 | Rhys Roberts

Cloud computing solutions are growing in popularity by the day. Here’s a summary of the advantages and disadvantages that are of most relevance to small business owners. Read more

Introduction to cloud computing

03 Feb 12 | Rhys Roberts

Proponents argue that cloud computing will deliver wonderful productivity gains at low costs. So what is it, and could it be useful for your business? Here is a great introduction to cloud computing. Read more

Getting the best from your bookkeeper

17 Jun 11 | Rhys Roberts

Bookkeeping is one of the most routinely outsourced business functions, but it’s critical that you retain overall control. Here’s what you need to know. Read more

Why measure business performance? And how?

16 May 11 | Rhys Roberts

If you want to improve the outcome of something you need to measure it. Apart from anything else, unless you measure business performance, you won’t be able to tell if it has improved. Read more

Is your small business accounting software holding you back?

11 Mar 11 | Rhys Roberts

Using the wrong small business accounting software can reduce the efficiency of your business, increase your operating costs and make controlling your operations more difficult. Read more

Steps for putting your business plan into action

17 Jan 11 | Rhys Roberts

I don’t know a single small business owner who doesn’t plan. On the other hand, implementation isn’t always a strong point. Read more

Need to increase cashflow? Look inside your business

22 Nov 10 | Rhys Roberts

When you run a small business, you need to know where your money is at all times, not least when times are tough and credit dries up. Here are eight simple lessons to increase cashflow in your business. Read more

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