Prior to establishing Viridity, Rhys spent more than 15 years working in companies of all sizes in a variety of finance roles. Once he eventually realised how little he liked the corporate sector he set up Viridity, with the aim of delivering “CFO services” to the small business sector.
Rhys was horrified to discover that many smaller organisations do not budget or forecast, often do not run monthly management reports and do not routinely use financial information to improve the performance of their business. For the past 10 years he has been on a crusade to change this state of affairs.
He now implements financial systems and delivers services from basic bookkeeping through to outsourced CFO to help small business owners improve the performance of their businesses.
When not obsessing about small business Rhys loves hanging out with his wife and kids, and for 8 months of the year spends his weekends obsessing about Wests Tigers.
"Great minds discuss ideas; average minds discuss events; small minds discuss people." - Eleanor Roosevelt
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