Prior to establishing Viridity, Rhys spent more than 15 years working in companies of all sizes in a variety of finance roles. Once he eventually realised how little he liked the corporate sector he set up Viridity, with the aim of delivering “CFO services” to the small business sector.
Rhys was horrified to discover that many smaller organisations do not budget or forecast, often do not run monthly management reports and do not routinely use financial information to improve the performance of their business. For the past 10 years he has been on a crusade to change this state of affairs.
He now implements financial systems and delivers services from basic bookkeeping through to outsourced CFO to help small business owners improve the performance of their businesses.
When not obsessing about small business Rhys loves hanging out with his wife and kids, and for 8 months of the year spends his weekends obsessing about Wests Tigers.
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If you want your business to thrive, look for ways to continuously improve it. Here’s how the information contained in your own financial data can help you. Read more2
Armed with your profit and loss statement, balance sheet and some simple tricks accountants use, you can unlock valuable information about your business. Read more1
Working to a budget maximises the chances that your business will not only survive but prosper. This step-by-step guide will get you started. Read more2
Forecasting your cash flow helps you determine when you’re likely to be short of cash, giving you time to minimise the problem before it becomes a disaster. Read more
Not sure how to interpret your balance sheet? You may be missing out on valuable information about your business performance. I’ll take you through the basics. Read more0
Your profit and loss statement (P&L) provides valuable insights into your business. Can you read and interpret them? If not, these steps will get you started. Read more2
Do you understand the key financial statements available from your business accounts, as well as the information within each of them? If not, read on. Read more0
In this article I’ll explain why maintaining accurate and up to date business accounts is more than just a necessary chore. Read more2
You’ve decided on a new accounting software package. Now it’s time to install it and start using it – these tips will help the implementation go smoothly. Read more10
Choosing new accounting software can be daunting, but this systematic approach will help you decide which option is best for you and your business. Read more4
Before purchasing a new accounting software package, it’s essential that you identify exactly what you need it to do. Read more6
Are you still managing your finances on an Excel spreadsheet? Perhaps it’s time to switch to a more sophisticated accounting system. But where do you begin? Read more16
Cloud computing solutions are growing in popularity by the day. Here’s a summary of the advantages and disadvantages that are of most relevance to small business owners. Read more26
Proponents argue that cloud computing will deliver wonderful productivity gains at low costs. So what is it, and could it be useful for your business? Here is a great introduction to cloud computing. Read more14
Bookkeeping is one of the most routinely outsourced business functions, but it’s critical that you retain overall control. Here’s what you need to know. Read more6
If you want to improve the outcome of something you need to measure it. Apart from anything else, unless you measure business performance, you won’t be able to tell if it has improved. Read more8
Using the wrong small business accounting software can reduce the efficiency of your business, increase your operating costs and make controlling your operations more difficult. Read more17
I don’t know a single small business owner who doesn’t plan. On the other hand, implementation isn’t always a strong point. Read more7
When you run a small business, you need to know where your money is at all times, not least when times are tough and credit dries up. Here are eight simple lessons to increase cashflow in your business. Read more10
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