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Peter Crocker, marketing head honcho, Sam Leader, editorial big cheese and Robert Gerrish, founder and general nuisance spill the beans. Read more
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What say you?
Do you take on friends/family as customers?
62% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Johanna Baker-Dowdell
Johanna Baker-Dowdell
- Name:
- Johanna Baker-Dowdell
- Forum profile:
- JohBD
- Directory listing:
- Strawberry Communications
Johanna Baker-Dowdell
After discovering you could make a career out of a need to know what is happening in the world, Joh studied journalism and public relations at the University of Newcastle. She worked at several newspapers before 'crossing to the other side' as a marketer and PR consultant.
A four-year working holiday in the UK combined Joh's love of writing and marketing with travel, and inspired her to start her own business when returning to Australia in 2005. Those plans went awry and Joh became a mum in 2006, adding a new dimension to her life experience. As her baby slept Joh built her freelance writing and PR work into a business and Strawberry Communications was born in 2007, with the aim of helping other businesses tell their story.
If music be the food of love, play on - Shakespeare
Articles by Johanna
Disaster recovery: Coming back from the brink
21 Mar 11Johanna Baker-DowdellMy business almost folded after I suffered a head injury. But this isn’t a ‘poor me’ scenario; it’s a disaster recovery story about how it made me stronger, wiser and happier. Read more
Comments: 14Me time for soloists
14 Apr 09Johanna Baker-DowdellAs a soloist and mother to two children, finding me time is a task as difficult as it is necessary. Read more
Comments: 17Free publicity or paid advertising?
06 Jan 09Johanna Baker-DowdellIt’s not always easy to recognise the difference between free publicity and paid advertising. Here's how you can and how each can help your business. Read more
Comments: 7Starting a business with a baby
23 Sep 08Johanna Baker-DowdellThe first few weeks as a first time parent are filled with fear and questions, but then you relax and start to think about the future. In many ways it’s the ideal time for acting on that great business idea and starting a business. Read more
Comments: 195 ways to gain small business PR for free
05 Aug 08Johanna Baker-DowdellMarketing your solo business can be tough when you have little spare cash. Here are some tips to gain great small business PR, with no outlay - other than your time, Internet connection, office stationery and business cards. Read more
Comments: 17Five rules to help working parents
03 Jun 08Johanna Baker-DowdellI currently have two jobs: one job is paid for with money, and the other with love. This article provides five rules to help working parents. Read more
Comments: 13Join the community! It’s free.
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