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Julia is the founder of The Business Bakery, a business designed to help people improve the profitability of their businesses. Julia and the team create 'Recipes for Profit', publish 'Lunch and Learn' ideas, and curate useful information for the time challenged, cash strapped business owner.
Julia is the author of 'How to Bake a Business' and the finance expert on 'Kochies Business Builders'. She's also a popular keynote speaker, writer and profitability coach.
Before she saw the light, Julia was ensconced in the corporate world as a partner at global consulting firm Deloitte. Now, with four young children, a husband and a dog she is out to prove that it is fun and profitable to run a business while raising a family.
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"Insanity: doing the same thing over and over again and expecting different results" - Albert Einstein.
How can you increase your prices without treading on your regular customers’ toes? Read more12
You may be the boss of your small business, but are you the boss of your price setting? For some soloists, clients are the ones that set the rate. So how can you regain control over what you charge? Read more10
Pricing for speed allows you to fit work in when you need it most whilst keeping customers happy with a more affordable service. Here’s how to do it right. Read more6
Your customers like you. They’re sure you can do a good job and that you’ll do it on time. So, why do they hesitate buying from you? The reason is: they’re scared. Read more12
Customers are a funny bunch. Some are willing and able to pay a lot more for your product than others, which – from a pricing perspective – is actually a tad annoying. Read more14
Bulk discounts are commonplace in retail, but do quantity discounts have value if applied to your services? It all comes down to a matter of choice. Read more8
Don’t let low-price terminology drive your customers away. Use confident pricing language in your pricing strategies and you will instil confidence in your clients. Read more8
A common shortcut to working out pricing is to charge the same as your competitors, but the competitor pricing strategy isn’t always the best method. Read more6
With pricing, sometimes the dilemma is not what to charge, but rather having the guts to charge it. Read more16
As a soloist, how do you determine what your hourly rate should be? Use this simple three-step formula to help you work out the minimum hourly rate you should be charging. Read more6
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