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Profile | Julia Bickerstaff
Julia Bickerstaff
- Name:
- Julia Bickerstaff
- Forum profile:
- julia bickerstaff
- Directory listing:
- The Business Bakery
Julia Bickerstaff
Julia is the founder of The Business Bakery, a business designed to help people improve the profitability of their businesses. Julia and the team create 'Recipes for Profit', publish 'Lunch and Learn' ideas, and curate useful information for the time challenged, cash strapped business owner.
Julia is the author of 'How to Bake a Business' and the finance expert on 'Kochies Business Builders'. She's also a popular keynote speaker, writer and profitability coach.
Before she saw the light, Julia was ensconced in the corporate world as a partner at global consulting firm Deloitte. Now, with four young children, a husband and a dog she is out to prove that it is fun and profitable to run a business while raising a family.
You can follow Julia on Twitter @juliabickerstaf
"Insanity: doing the same thing over and over again and expecting different results" - Albert Einstein.
Articles by Julia
Pricing for wimps: Raising prices
10 Apr 13Julia BickerstaffHow can you increase your prices without treading on your regular customers’ toes? Read more
Comments: 12Pricing for wimps: Be the boss of your price
23 Jan 13Julia BickerstaffYou may be the boss of your business, but are you the boss of your price? For some soloists, clients are the ones that set the rate. So how can you regain control over what you charge? Read more
Comments: 10Pricing for wimps: How to price for speed
07 Dec 12Julia BickerstaffPricing for speed allows you to fit work in when you need it most whilst keeping customers happy with a more affordable service. Here’s how to do it right. Read more
Comments: 6Pricing for wimps: Your customers’ biggest fear
09 Nov 12Julia BickerstaffYour customers like you. They’re sure you can do a good job and that you’ll do it on time. So, why do they hesitate buying from you? The reason is: they’re scared. Read more
Comments: 12Pricing for wimps: Do I have to charge everyone the same?
11 Oct 12Julia BickerstaffCustomers are a funny bunch. Some are willing and able to pay a lot more for your product than others, which – from a pricing perspective – is actually a tad annoying. Read more
Comments: 14Pricing for wimps: Should I give a quantity discount?
06 Sep 12Julia BickerstaffBulk discounts are commonplace in retail, but do quantity discounts have value if applied to your services? It all comes down to a matter of choice. Read more
Comments: 8Pricing for wimps: The four-letter words that backfire
20 Jul 12Julia BickerstaffDon’t let low-price terminology drive your customers away. Use confident pricing language in your pricing strategies and you will instil confidence in your clients. Read more
Comments: 8Pricing for wimps: should I charge the same as my competitors?
28 Jun 12Julia BickerstaffA common shortcut to working out pricing is to charge the same as your competitors, but the competitor pricing strategy isn’t always the best method. Read more
Comments: 6Pricing for wimps: How to get the price you want
07 Jun 12Julia BickerstaffWith pricing, sometimes the dilemma is not what to charge, but rather having the guts to charge it. Read more
Comments: 16Pricing for wimps: your minimum hourly rate
04 May 12Julia BickerstaffAs a soloist, how do you determine what your hourly rate should be? Use this simple three-step formula to help you work out the minimum hourly rate you should be charging. Read more
Comments: 6Pricing for wimps: getting started
28 Mar 12Julia BickerstaffPricing is a source of great anguish. And as with many things that cause us anxiety, many soloists choose to deal with the issue by ignoring it. Read more
Comments: 18Join Australia’s micro business community!
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
