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Profile | Jo Macdermott
Jo Macdermott
Jo Macdermott is the Head of Business at Next Marketing, a Melbourne based agency that specialises in Marketing, Graphic Design and Digital Marketing Solutions. Jo is Flying Solo Expert Contributor and a Certified Practicing Marketer, which is the Australian Marketing Institutes (AMI) professional accreditation program for the Marketing Industry. Jo is also a regular writer for the Marketing Magazine and VECCI Business Excellence Journal.
If you are a Melbourne based business that doesn’t have an in house Marketing team, or you are a Marketing Manager that wants better value and turnaround that what an Ad Agency can deliver, then Next Marketing is here to help. If you are looking for a consultant who will work hard, provide outstanding communication, make your Marketing budget work harder, if so, then Jo Macdermott from Next Marketing is the expert marketing consultant you need.
Social media links
Twitter: @NextMarketingAU
Facebook: www.facebook.com/NextMarketingAU
Articles by Jo
Three marketing strategies to boost your personal brand
18 May 13Jo MacdermottAs a soloist, you and your business are essentially one and the same. So when it comes to marketing your business, it’s just as important to create and promote your personal brand as it is your product or service. Read more
Comments: 0Why you’re spending too much on marketing
13 Apr 13Jo MacdermottSoloists often end up spending more than necessary on their marketing. Fortunately, there is plenty that you can do to avoid superfluous spending and keep your budget on track. Read more
Comments: 4Could your email marketing be breaking spam laws?
21 Mar 13Jo Macdermott‘Refer a friend’ marketing campaigns might seem like an easy way to spread the word about your business. But do they comply with spam laws? Read more
Comments: 11Five social media goals for soloists
01 Feb 13Jo MacdermottHave you made any New Year’s goals for your business? If you are busy setting objectives and gearing up for a profitable year, don’t forget to include a social media marketing strategy as part of your overall plans. Read more
Comments: 1The key to successful content marketing
08 Nov 12Jo MacdermottUse newsroom principles to gain the trust of your audience and create great quality content. Read more
Comments: 2How cloud email services can boost your marketing efforts
05 Sep 12Jo MacdermottCloud email services are becoming an increasingly popular and easy-to-use marketing tool. Here’s how they work, and how you can make the most of them. Read more
Comments: 4Preaching to the converted
04 Aug 12Jo MacdermottStrengthening relationships with your existing client base and marketing directly to them is essential for business growth and success. Read more
Comments: 3Five marketing activities you should stop doing
06 Jul 12Jo MacdermottYou may pride yourself on your well rounded marketing strategy, but amongst all those things you’re doing right could be lurking a few marketing activities that are costing you more money than they’re worth. Read more
Comments: 5Using LinkedIn as a marketing tool
09 Jun 12Jo MacdermottHere are some tips on using LinkedIn as a marketing tool so you can market your business around the clock. Read more
Comments: 9Beware the fake marketing consultant
22 Feb 12Jo MacdermottThere are many so-called small business marketing consultants to choose from, but how do you separate the good from the bad? These tips should set you on the right path. Read more
Comments: 13Small business tips: Six simple ways to transform your business
18 Jan 12Jo MacdermottWant some simple ideas that will have a real impact on your business? Start with the six small business tips below. Read more
Comments: 5The seven Ps of the marketing mix
18 Nov 11Jo MacdermottThe marketing mix is the basis from which all good marketing stems. Read on to discover the seven factors that go into it. Read more
Comments: 2Getting started with LinkedIn
05 Oct 11Jo MacdermottThis article will help you with getting started on LinkedIn in two simple steps: setting up your profile and making connections. Read more
Comments: 1Avoiding business burnout
17 Sep 11Jo MacdermottI’m hearing more of my fellow soloists talk about business burnout lately. From what I can tell, it typically starts when we take on too much. Read more
Comments: 4Better blogging
27 Aug 11Jo MacdermottStarted a blog, but guilty of neglecting it? Or maybe you’re just not seeing results? These tips will help you get the most bang from your blogging efforts. Read more
Comments: 3An introduction to social media
03 Aug 11Jo MacdermottIf you still think ‘Twitter’ is a noise made by birds and that a ‘Facebook’ is some kind of photo album, this introduction to social media is for you. Read more
Comments: 0Is inbound marketing for you?
16 Jul 11Jo MacdermottIf you’re trying to attract new clients, you’re probably employing a variety of marketing techniques. But are they the most effective ones for your business? Have you considered inbound marketing? Read more
Comments: 5Online daily deals: A case study
29 Jun 11Jo MacdermottAre online daily deals marketing genius or marketing madness? Learn how things turned out for one Melbourne-based hair salon. Read more
Comments: 23How to successfully outsource your marketing
25 May 11Jo MacdermottHow do you do outsource your marketing activities without being taken advantage of or wasting precious time or money? Watch out for these five warning signs. Read more
Comments: 10Modern marketing methods
20 Apr 11Jo MacdermottMarketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Read more
Comments: 5Four simple branding tips
16 Mar 11Jo MacdermottBeing a soloist doesn’t mean you can’t have a big brand impact or be a leader in your market! Improve your business profile with these easy branding tips. Read more
Comments: 14Improve your results with direct mail campaigns
09 Feb 11Jo MacdermottDirect mail can be a great way to seduce new clients. Here are a few tips for getting your direct mail campaigns right. Read more
Comments: 42Writing briefs
03 Jan 11Jo MacdermottWriting briefs to suppliers is part of everyday business for many soloists. Here’s how to do it with class. Read more
Comments: 4Six common small business marketing mistakes
01 Dec 10Jo MacdermottWatch out for these six small business marketing mistakes and assumptions that many small business owners make, but switched on operators avoid. Read more
Comments: 28Small business advertising: Assessing opportunities
27 Oct 10Jo MacdermottThere are an infinite number of ways to spend your advertising dollar, so how do you know which small business advertising opportunities are worth pursuing and which shouldn’t be touched with a barge pole? Read more
Comments: 13Generating word of mouth referrals
29 Sep 10Jo MacdermottReferrals are one of the most effective ways of getting sales, and cost you virtually nothing. So how do you go about generating word of mouth referrals? Read more
Comments: 5Low cost small business marketing ideas - Case study
18 Aug 10Jo MacdermottThis case study demonstrates how a hair salon used low-cost small business marketing ideas to attract new customers and more sales. Read more
Comments: 6Designing a logo on a shoestring budget
07 Jul 10Jo MacdermottDoes your brand have the right look and feel? If not, it’s time to get back to basics. Start by reviewing your logo – and don’t let the costs of designing a logo hold you back. Read more
Comments: 9Low cost online marketing tools
31 May 10Jo MacdermottIf you love promoting your business on the cheap, these three low-cost online marketing tools deserve pride of place in your marketing plan. Read more
Comments: 4Conducting market research, solo style
23 Apr 10Jo MacdermottAs a soloist on a tight budget, how can you learn about your target market and adapt your product offering accordingly? Here are some tips for conducting market research, solo style. Read more
Comments: 9Five tips for effective networking
11 Mar 10Jo MacdermottEffective networking can help grow your business when you have little money for marketing. Here’s how to do it. Read more
Comments: 7The four-step sales and marketing audit
28 Jan 10Jo MacdermottAre your promotional materials delivering the best possible outcomes? Here we go back to basics to identify the pieces that need refreshing using a four step sales and marketing audit. Read more
Comments: 9Making your small business newsletters work
20 Dec 09Jo MacdermottWith so many small business newsletters around, is it still worth having one? I say yes. I believe both printed and electronic e-newsletters are still valuable and effective – even when produced on a shoestring budget. Read more
Comments: 10Join Australia’s micro business community!
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
