Jo Macdermott is the Head of Business at Next Marketing, a Melbourne based marketing agency that specialises in Marketing Assistance, Marketing Plans, Graphic Design and Digital Marketing Solutions. Jo is Flying Solo Expert Contributor and a Certified Practicing Marketer, which is the Australian Marketing Institute's (AMI) professional accreditation program for the marketing industry. Next Marketing is also an award-winning marketing agency, being a Victorian Finalist in 2012 and 2013 in the AMI Marketing Excellence Program.
If you are a Melbourne based business that doesn’t have an in-house marketing team, then Next Marketing is here to help. If you are looking for a consultant who will work hard, provide outstanding communication, and make your marketing budget work harder, then Jo Macdermott from Next Marketing is the expert marketing consultant you need.
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Overwhelm refers to the feeling of drowning under a sea of everyday tasks. Here are my thoughts on why we experience it, and how to combat it. Read more1
Last month, Google announced it ended its Authorship program. Don’t worry, if you’ve built up your Google Plus profile, your efforts may not have been in vain. Read more9
I’ve condensed my own marketing advice into 20 one line tips. If you’re a busy soloist looking for a quick and easy marketing guide, this is for you. Read more1
Despite the popularity of social media and content marketing, email marketing is still a force to be reckoned with. Here are some tips for email success. Read more2
Marketing a service requires a different approach to marketing a product. Find out the difference in order to increase your marketing success rate. Read more0
Organising events and workshops are an excellent way to build your reputation and expand your network. Find out how to organise events that run smoothly. Read more2
Working as a soloist is rewarding but it can also be lonely and challenging. So how do you know if you’re solo-suited? Read on. Read more2
Confidence is a term everyone uses, but what does it mean to be a confident person? Let’s find out. Read more5
Soloists are busy people who don’t have time for fruitless social media campaigns and their associated slips ups. To save time and money, avoid these mistakes. Read more2
When you review products and services in your blog, there are several reasons why disclosure is important. Read more1
It can be tempting for small business owners to compete on price to keep up with the competition, but there are other, better ways to go about it. Read more4
This simple word can increase productivity, reduce distractions and help you focus on what’s important. But is ‘no’ always the right thing to say? Read more1
No, it’s got nothing to do with trees… ‘evergreen’ content is content that lasts, and it should make up a significant part of your content marketing strategy. Read more0
Think you suck at sales? Never fear. These sales tips will help even the most timid of business owners scale-up their sales skills. Read more5
No matter what type of content you are writing, whether it’s a blog post, article, status update, press release or even an email, the headline is one of the most crucial parts. Read more0
As someone who was formerly against the idea of providing free ideas and advice in blogs and other marketing communication formats, I can completely relate to anyone who disagrees with this headline. Read more14
As a busy soloist, you’re unlikely to have endless time and resources to spend on small business marketing, so what you execute needs to really count. Focus on these five strategies for maximum bang for buck. Read more3
As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service. Read more2
Soloists often end up spending more than necessary on their small business marketing. Fortunately, there is plenty that you can do to avoid superfluous spending and keep your budget on track. Read more4
‘Refer a friend’ email marketing campaigns might seem like an easy way to spread the word about your business. But do they comply with spam laws? Read more11
Have you made any New Year’s goals for your business? If you are busy setting objectives and gearing up for a profitable year, don’t forget to include a social media marketing strategy as part of your overall plans. Read more1
Use newsroom principles to gain the trust of your audience and create great quality online content. Read more2
Cloud email services are becoming an increasingly popular and easy-to-use marketing tool. Here’s how they work, and how you can make the most of them. Read more4
Strengthening relationships with your existing client base and marketing directly to them is essential for business growth and success. Read more3
You may pride yourself on your well rounded marketing strategy, but amongst all those things you’re doing right could be lurking a few marketing activities that are costing you more money than they’re worth. Read more5
Here are some tips on using LinkedIn as a marketing tool so you can market your business around the clock. Read more9
There are many so-called small business marketing consultants to choose from, but how do you separate the good from the bad? These tips should set you on the right path. Read more13
Want some simple ideas that will have a real impact on your business? Start with the six small business tips below. Read more5
The marketing mix is the basis from which all good marketing stems. Read on to discover the seven factors that go into it. Read more2
This article will help you with getting started on LinkedIn in two simple steps: setting up your profile and making connections. Read more1
I’m hearing more of my fellow soloists talk about business burnout lately. From what I can tell, it typically starts when we take on too much. Read more4
Started a blog, but guilty of neglecting it? Or maybe you’re just not seeing results? These tips will help you get the most bang from your blogging efforts. Read more3
If you still think ‘Twitter’ is a noise made by birds and that a ‘Facebook’ is some kind of photo album, this introduction to social media is for you. Read more0
If you’re trying to attract new clients, you’re probably employing a variety of marketing techniques. But are they the most effective ones for your business? Have you considered inbound marketing? Read more5
Are online daily deals marketing genius or marketing madness? Learn how things turned out for one Melbourne-based hair salon. Read more23
How do you do outsource your marketing activities without being taken advantage of or wasting precious time or money? Watch out for these five warning signs. Read more10
Marketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Read more5
Being a soloist doesn’t mean you can’t have a big brand impact or be a leader in your market! Improve your business profile with these easy branding tips. Read more14
Direct mail can be a great way to seduce new clients. Here are a few tips for getting your direct mail campaigns right. Read more42
Writing briefs to suppliers is part of everyday business for many soloists. Here’s how to do it with class. Read more4
Watch out for these six small business marketing mistakes and assumptions that many small business owners make, but switched on operators avoid. Read more28
There are an infinite number of ways to spend your advertising dollar, so how do you know which small business advertising opportunities are worth pursuing and which shouldn’t be touched with a barge pole? Read more13
Referrals are one of the most effective ways of getting sales, and cost you virtually nothing. So how do you go about generating word of mouth referrals? Read more5
This case study demonstrates how a hair salon used low-cost small business marketing ideas to attract new customers and more sales. Read more6
Does your brand have the right look and feel? If not, it’s time to get back to basics. Start by reviewing your logo – and don’t let the costs of designing a logo hold you back. Read more9
As a soloist on a tight budget, how can you learn about your target market and adapt your product offering accordingly? Here are some tips for conducting market research, solo style. Read more10
Effective networking can help grow your business when you have little money for marketing. Here’s how to do it. Read more7
Are your promotional materials delivering the best possible outcomes? Here we go back to basics to identify the pieces that need refreshing using a four step sales and marketing audit. Read more9
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Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us.