Member Spotlight
Jane Hinchey is an online video producer who makes videos for entrepreneurs and small business owners to help drive traffic to their website and sh... Read more
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I’m in this business for:
64% - The long haul
3% - The shortest time possible
32% - As long as I enjoy it
Profile | Gary Chow
Gary Chow
Lucid Lingo is a copywriting and web content writing service based in Brisbane. We write, edit and proofread documents and pages for publication in print or online on the Internet. We write keyword-rich websites for search engine optimisation and marketing collateral including brochures, flyers and newsletters. We also write and edit corporate publications such as annual reports and investment product description statements (PDS), as well as assessment reports and tender proposals. We write in plain English to ensure key messages are delivered to your target audience. By using our affordable copywriting service, companies can save time and money and also free their staff to do strategic work. Formed in 1997, Lucid Lingo and its founder, Gary Chow, has served many of Australia’s largest companies including Suncorp, ANZ, Commonwealth Bank, St George Bank, MLC and Citicorp.
"He not busy being born is busy dying" - Bob Dylan
Articles by Gary
Principles of plain English writing
19 Oct 11Gary ChowOne of the world’s most famous and successful investors is an advocate of plain English writing. His name: Warren Buffett. Here are his top tips. Read more
Comments: 4How internet dating improved my copywriting
13 Aug 11Gary ChowI gave internet dating a go once. It proved to be a salient lesson in what’s important in copywriting and grabbing attention online. It provided me with some great copywriting tips. Read more
Comments: 4Copywriting tips from Keith Richards
21 Jul 11Gary ChowAs well as being an iconic musician and one of the most ‘elegantly wasted’ men on earth, Rolling Stones guitarist Keith Richards can teach us a thing or two about copywriting tips. Read more
Comments: 4Add colour to your business copywriting
04 Jun 11Gary ChowWords have a powerful effect on how we perceive things, and nowhere is this more so than in the business copywriting you use on your website and marketing collateral. Read more
Comments: 3Selling strategies: When caginess costs you business
14 May 11Gary ChowYour industry knowledge is valuable and you have every right to protect it. But could withholding information from your customers as a selling strategy actually be costing you business? Read more
Comments: 6More tips for writing killer web content
17 Sep 10Gary ChowTo be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in. Read more
Comments: 7Tips for writing web content
31 Jul 10Gary ChowOn your website, content is king. Here are some tips for writing web content so it works hard for your business. Read more
Comments: 1Help! I’m bogged down by corporate buzzwords!
05 Jun 10Gary ChowI can’t stand corporate buzzwords, jargon, clichés, corporate-speak or other forms of gobbledegook. They drive me spare. Read more
Comments: 5Join the community! It’s free.
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