Member Spotlight
Cooke Consulting & Receivables Management provides a consultancy and advisory service to businesses on how to improve the management of their outst... Read more
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What say you?
Do you take on friends/family as customers?
62% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Michael Neaylon
Michael Neaylon
Michael Neaylon is a brand, marketing and sales speaker, coach, and presenter who supports you in delivering your authentic brand to your target market to increase your sales.
Michael is also the author of the book 'True Brand Toolkit: How to Bring in Big Money For Your Small Business.'
"And this above all to thine own self be true." - Polonius in William Shakespeare's Hamlet
Articles by Michael
Pricing strategies: Value-based fees
19 Apr 12Michael NeaylonI’d heard the term ‘value-based pricing’ a few times, but the penny only truly dropped when I read ‘The Consulting Bible,’ by Alan Weiss. Read more
Comments: 8Book marketing 101: why and how to write your own book
27 Oct 11Michael NeaylonWriting your own book has become an increasingly popular way to position yourself, especially if you’re a service professional or business owner looking to increase your personal profile. Read more
Comments: 6Online branding: Building your online brand presence
21 Sep 11Michael NeaylonAs soloists, we’re synonymous with our brands, so this article will give you some tips for developing your personal branding and your online business branding. Read more
Comments: 4Pricing strategies: How to price your services
28 Jul 11Michael NeaylonI’ve made plenty of mistakes when it comes to my pricing strategies for my services, and my clients report the same challenges. It’s one of the biggest issues faced by soloist service providers. Read more
Comments: 13What does your business brand say about you?
18 May 11Michael NeaylonAs a soloist, you and your brand are often synonymous. Your business brand is an extension of you. It’s the first impression you make and the lasting connection you leave. Read more
Comments: 2Join the community! It’s free.
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
