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I’m an award-winning copywriter and SEO consultant based in Sydney with over 18 years’ experience.
I write copy that’s carefully crafted to ensure that your site ranks highly in the search results.
I also offer great value, reliable copywriting for direct mail, advertising, brochures, letters, flyers, blogs, press ads, emails and video/radio scripts.
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"Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read." - Groucho Marx
When working closely with clients it’s inevitable that some relationships will venture from professional into friend territory. But how close is too close? Read more15
Running a business takes big furry balls. It requires you to be brave and challenge yourself. But if you’re a bit of a business scaredy cat, what can you do to overcome your fears? Read more3
Some people marry builders and have their homes built at cost. Others marry pilots and fly free. But if you’re a soloist picking a profession to be legally entwined with, you should definitely marry a copywriter. Read more15
Worried your business is boring? Think again. Discover the excitement inside your business and others will see it too. Read more18
You know search engine optimisation (SEO) is important. But where do you start? And how the heck do you find the time? Read more80
There is a stack of articles out there that outline the essential steps to take before starting your own business. But they’re all forgetting one vital component. Read more35
Will publishing your prices on your website boost business or drive potential customers away? Here are the pros and cons, and how to make it work for you. Read more21
It happens to every business: processes get worn out, websites look tired and, all in all, your business feels sluggish and exhausted. Perhaps you need a business detox. Read more13
Female soloists planning to take their husband’s name after their nuptials really need to stop and think. Dropping your maiden name could have a significant effect on your business. Read more10
When it comes to your business website you have two choices: you can choose the Jimmy Barnes approach, producing the same message year after year, or the Madonna approach, regularly reinventing and reinvigorating to keep your message fresh. Read more16
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