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Mike dedicates his time to growing small business, both online and offline. His focus is on simplifying the marketing process for business owners so that they can focus on their passion – running their business!
After leaving his dream job running UP FM, a dance music radio station based in Auckland, New Zealand, Mike took his marketing and sales expertise to Bendigo in 2009. Having spent three years as a Marketing Strategist and business coach with a Central Victorian accounting firm, he has now joined eMarketing specialists Design Experts, where he devotes his time to helping small businesses better promote themselves online.
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"Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak." Jay Leno
If you’re a solopreneur or small business owner considering having a presence online, it’s important to ask yourself a lot of questions before building your website. The right questions. Read more8
Promoting the benefits of your product rather than just the features will make an emotional connection with your customer and persuade them to buy. Read more9
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