Member Spotlight
Well Versed Copywriting specialises in creating corporate web content, information architecture and analysis, and marketing documentation for a bro... Read more
| Marketplace |
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What say you?
Do you take on friends/family as customers?
62% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Profile | Deborah Jackson
Deborah Jackson
- Name:
- Deborah Jackson
- Forum profile:
- Easy Marketer
- Directory listing:
- Easy Marketing
Deborah Jackson
Marketing... what is it? There is so much out there on marketing that it does my head in! What about you?
Let's get back to what will really work for you and your strategy. What is your strategy - now that's where the money is at, getting your strategy right. Now, I've made all the mistakes (and yes I'm a marketer) but those mistakes have taught me what to do right. Now it's my turn to teach you the same. Don’t spend your valuable time trying to work it all out. It’s a simple step-by-step system that will get your customers/clients calling you over and over again.
"Give a man a fish and he won’t starve for a day. Teach a man how to fish and he won’t starve for his entire life." - Confucius
Articles by Deborah
How perfection prevents action
03 May 12Deborah JacksonDo you let perfectionism hold you back from marketing yourself? If you wait for that perfect moment, if you wait until you’ve learnt it all, if you hesitate for any reason, then you lose. The perfect time to market yourself is today. Read more
Comments: 4Are you undervaluing what you offer?
28 Apr 12Deborah JacksonUndervaluing what you offer could be costing you both clients and money. Here’s how to spot the tell-tale signs and start turning things around. Read more
Comments: 3Using your voicemail message to get new clients
29 Mar 12Deborah JacksonYour voicemail message or answering machine message may be the first contact a prospective client has with your business. Here’s how to make it work hard for you. Read more
Comments: 2Niche marketing: How and why to choose a niche
29 Feb 12Deborah JacksonStanding out from the pack and making prospects sit up and notice you is easier when you have a niche. You know that already – so what’s stopping you from niche marketing? Read more
Comments: 7Small business success in economic uncertainty
26 Jan 12Deborah JacksonThe media may be talking about economic doom and gloom but there’s still money to be made in this economic uncertainty and it’s still possible for a small business to thrive. Read more
Comments: 3Managing expectations: What do you expect?
04 Nov 11Deborah JacksonDo you put yourself under pressure to achieve huge success way faster than is realistic? Overly idealistic goals could set you up for self-doubt and resentment. Here are some tips for managing expectations. Read more
Comments: 1Your small business website checklist
23 Sep 11Deborah JacksonIf you’re one of the many soloists who look after your own website, this small business website checklist will help make sure it’s in good shape. Read more
Comments: 1Small business marketing questions every soloist should ask
02 Sep 11Deborah JacksonWant to be clearer about your goals, more effective in your small business marketing and enjoy more growth in your business? Ask yourself these questions. Read more
Comments: 4Just do some business marketing!
29 Jul 11Deborah JacksonMany soloists find time for marketing only when business is a little slow. It’s far more effective though to make business marketing one of your regular business processes – and it doesn’t need to be daunting. Read more
Comments: 12Finding your niche
20 May 11Deborah JacksonMany soloists are afraid to identify and focus on a niche for fear of cutting off some of the potential market. But finding your niche and marketing to one distinct group really can work. Read more
Comments: 16Join the community! It’s free.
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