Aidan McCarthy has been involved in online marketing since 2000 with experience in ecommerce, affiliate marketing, online advertising and search engine optimisation. He is a Google Advertising Professional and has supervised countless dollars in online advertising spending over the years.
With a corporate background, he is passionate about the field of online marketing and enjoys getting small businesses noticed online. He is a specialist consultant in the field of online marketing to web design firms and SME clients. He is involved with a number of online advertising campaigns at any one time and loves it!
In his spare time Aidan enjoys his local rugby club, swimming, a little fishing and of course, spending time with his family.
"Imagination is more important than knowledge" - Albert Einstein
Why are some websites successful with online lead generation and thrive on pay-per-click (PPC) traffic like AdWords while others get poor results from the same traffic?