I'm an author, media commentator and presenter, talking and writing about all things entrepreneurial. I work with companies including CBS, Inc.com and KPI. I've got 12 books that are now sold in about 60 countries and I love inspiring people whenever I can.
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"When we are no longer able to change a situation, we are challenged to change ourselves." - Viktor Frankl
Content creation is a powerful marketing tool and every smart soloist is busy producing informative articles and blog posts. If no one’s reading our words, however, we’re completely wasting our time.
When you’re flying solo, your suppliers and contractors are part of your team. If you treat them as such and build a strong team, suddenly you don’t feel like you’re doing all your flying alone.
When a prospective client works hard to convince me to take them on, and then asks me to work for free ‘while they get things off the ground’ – alarm bells go off.
Can you both read and follow instructions? Then you are uniquely placed to stand out from the crowd.
There’s nothing wrong with having new ideas for your business and chasing after them. But please be smart about it!
Most business owners will do anything to avoid a difficult conversation. I think it’s time to suck it up and get tough.
Here’s an old school marketing fundamental that seems to have gotten lost somewhere along the way.
I recently had to fly interstate, and the airline CEO was on board. During the flight he did something quite brave. He asked for customer feedback. Could you do the same thing?