Ingrid Moyle (Cliff) is the Chief Word Wizard (aka copywriter) who works with micro and small business owners struggling to find the time and the right words to market their business.
After completing a degree in Psychology and the History and Philosophy of Science (she was trying to find the meaning of life), Ingrid spent the first 15 years of her career in senior Human Resource Management roles.
She escaped over the corporate wall and morphed into a world of words, and is now the author of the best-selling "Instant HR Policies and Procedures Manual."
Surprisingly free of jargon, buzzwords and never-ending overhead presentations debating the personas of your customers, Ingrid instead focuses on tangible, easy-to-implement small business marketing that gets results.
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"A niche is what's missing. There's a space that, if you fill it, will make the whole community stronger." - Tad Hargrave
“Congratulations. You have a bouncing new baby website,” said your web developer. You joyfully look at your sparkling new website, and then realise you have no idea what to do or how to look after it.
Writing about your business doesn’t have to be filled with angst. If you can follow a recipe, you can follow this simple 3-step writing formula that will turn bland words into something powerful.
Trust is a competitive advantage in business. Clients actively look for reasons not to trust you or what you offer. Here are 10 easy ways to increase the trustworthiness of your website.
Most of us barely have time to scratch let alone spend time growing our business. That's where the magic of having a five-minute business growth to-do list comes in.
The second you leap into solopreneur life, your passwords start to accumulate like dust bunnies under a couch. So how can you create unique strong passwords that are hard to crack but don't need the ability to memorise the Yellow Pages or need online vaults?
‘Find what potential customers are looking for, give them valuable information that fills that need and you will eventually turn them into customers.’ That's one of the golden rules in content marketing. But what happens when free downloads go pear shaped?
Working by yourself you can miss Christmas being part of a team. Let’s explore why it sucks being a solopreneur and what you can do to recover the Christmas spirit.
Being asked to write a LinkedIn recommendation terrifies most people. It is right up there with giving a speech on the fear and avoidance scale. These seven steps makes things easy.