I'm a marketing consultant and copywriter specialising in natural health, and also offer marketing coaching for natural health practitioners and other soul-centred soloists.
Jayne is a marketing consultant and copywriter specialising in natural health. She works with herbal and nutritional supplement manufacturers, natural food and beauty brands and other wellness businesses to create marketing material and campaigns that educate and inspire consumers, building loyalty and trust.
Jayne also offers marketing training and coaching for health practitioners and other soul-centred soloists who are ready to ENERGISE their businesses.
Get in touch with Jayne if you need an experienced, strategic marketer and copywriter to revitalise your natural health website or promotional material, or to learn more about her Business Energetics™ coaching program, which includes face-to-face workshops, online training and one-on-one coaching packages.
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"An idea gathers to itself everyone it needs in order to be born." - Richard Baxter
So, you think you don’t need a marketing plan. You’d rather be spontaneous. Well think again, because flying by the seat of your pants may be costing you dearly.
Stop! Before you create that next piece of marketing, are you clear about your reasons for doing so? If the answer is no, it’s time for some big picture thinking.
You may not have the spending power and resources of the marketers at the top end of town, but you can (and should!) adopt their big picture mindset. Here’s how.
Want to up the feel-good factor in your marketing? Empathy is your secret weapon. This case study of a hilarious viral video will help you deploy it.
If you feel like a self-conscious twat when you market your business, your efforts are probably making your target market feel icky too. These tips might help.
Do you start projects well ahead of deadline and then spend a lot of time mucking around because you’re not under pressure? Jayne Tancred discovered these productivity tips.
Many soloists lament that they ‘hate marketing’, but when I dig a bit deeper, I usually find what they really hate is something completely different.
Most of us think we’re selling time, but really we’re selling our ability to solve problems. This requires creativity, and creativity requires space. Something most of us struggle to find.
If Facebook is part of your marketing strategy, you probably fantasise about the day one of your posts goes viral on Facebook, bringing your business to the attention of the world. This week, that dream came true for the team at Flying Solo.
If you’re not happy with your business, transform it into one you and your customers love by changing your marketing. Here’s how to get started.
How do prospective customers respond to your sales spiel? If you’re not getting the conversions you want, it might be time to review your approach to face-to-face sales.
If free-forming works for you, then by all means go for it. But I have to say, I don’t understand the appeal of being a soloist without a business plan at all.