Jo Macdermott is the Head of Business at Next Marketing, a Melbourne based marketing agency that specialises in Marketing Assistance, Marketing Plans, Graphic Design and Digital Marketing Solutions. Jo is Flying Solo Expert Contributor and a Certified Practicing Marketer, which is the Australian Marketing Institute's (AMI) professional accreditation program for the marketing industry. Next Marketing is also an award-winning marketing agency, being a Victorian Finalist in 2012 and 2013 in the AMI Marketing Excellence Program.
If you are a Melbourne based business that doesn’t have an in-house marketing team, then Next Marketing is here to help. If you are looking for a consultant who will work hard, provide outstanding communication, and make your marketing budget work harder, then Jo Macdermott from Next Marketing is the expert marketing consultant you need.
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Betrayal in business. It’s not something that’s ever nice to experience – but when it comes from someone you thought you shared mutual respect and regard with, it particularly stings.
Burnout is all too common among soloists (I’m putting my hand up!) and in many cases, it stems from lack of boundaries between work and home. Here’s some advice to help you set boundaries so you can find a better balance.
Cheap and frugal are often used interchangeably in marketing but they are actually very different. Learn how to spot cheap customers vs frugal customers and market to them effectively.
Are you fed up of struggling to get to #1 on Google? Here’s the best SEO strategy that will send you screaming to the top of the search results.
While every business is different, the most profitable businesses have a few things in common. Once you know what they are, you can incorporate them into your solo endeavours.
Struggling to grow your social media followers? Try these simple tricks to boost your social media profile and get better social media marketing results without extra time or effort.
Make 2016 your most profitable year ever by making use of these seven digital marketing trends to get noticed and edge ahead of your competitors.
Tapping into your personal values to create a truly unique brand can be challenging but it’s essential for survival. Here are a few pointers to get you started.
Think trademarking is just for big corporates? Here’s why you need to register your trademark as an integral part of setting up your solo business.
Email marketing is highly effective, but it can be time consuming. By using email automation for your marketing emails, you can free up time while still enjoying great results.
If you're keen to keep your business current, this three-step process will help you with identifying and tapping into trends for your specific niche.
Organising events and workshops are an excellent way to build your reputation and expand your network. These event management tips will help you to organise events that run smoothly.
It can be tempting for small business owners to compete on price to keep up with the competition, but there are other, better ways to go about it.
As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service.
Cloud email services are becoming an increasingly popular and easy-to-use marketing tool. Here’s how they work, and how you can make the most of them.
Want some simple ideas that will have a real impact on your business? Start with the six small business tips below.
There are an infinite number of ways to spend your advertising dollar, so how do you know which small business advertising opportunities are worth pursuing and which shouldn’t be touched with a barge pole?
This case study demonstrates how a hair salon used low-cost small business marketing ideas to attract new customers and more sales.