As with many start ups, Jo Macdermott started Next Marketing to follow her passion to do great marketing and help brands punch above their weight.
Since launching the business in 2008 from a public computer terminal in the North Melbourne Library, Jo has changed the service offering and kept the business model changing to meet the needs of Next Marketing clients.
From a Next Marketing point of view, the marketing landscape is changing rapidly and the truth is that it's really hard to keep up.
Fast forward to 2017, the focus is marketing strategy and digital programs that are commercially driven.
The clients that Next Marketing works with are Marketing Managers who need a safe pair of executional hands, Entrepreneurs in funded startups (seed funding, investors, significant personal wealth) and small and medium businesses with (min) $50K plus annual marketing budgets who need help with strategy and executions.
Whether its clarity through the right strategy or great executional outcomes, Next Marketing is your go to agency. We love what we do and that is, helping brands punch above their weight.
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If there’s one company that has mastered the art of e-commerce it’s Amazon. Here’s some marketing lessons soloists can take from Amazon’s marketing strategies and apply to the benefit of their own businesses.
Burnout is all too common among soloists (I’m putting my hand up!) and in many cases, it stems from lack of boundaries between work and home. Here’s some advice to help you set boundaries so you can find a better balance.
Cheap and frugal are often used interchangeably in marketing but they are actually very different. Learn how to spot cheap customers vs frugal customers and market to them effectively.
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While every business is different, the most profitable businesses have a few things in common. Once you know what they are, you can incorporate them into your solo endeavours.
Struggling to grow your social media followers? Try these simple tricks to boost your social media profile and get better social media marketing results without extra time or effort.
Make 2016 your most profitable year ever by making use of these seven digital marketing trends to get noticed and edge ahead of your competitors.
Tapping into your personal values to create a truly unique brand can be challenging but it’s essential for survival. Here are a few pointers to get you started.
Think trademarking is just for big corporates? Here’s why you need to register your trademark as an integral part of setting up your solo business.
Email marketing is highly effective, but it can be time consuming. By using email automation for your marketing emails, you can free up time while still enjoying great results.
If you're keen to keep your business current, this three-step process will help you with identifying and tapping into trends for your specific niche.
Organising events and workshops are an excellent way to build your reputation and expand your network. These event management tips will help you to organise events that run smoothly.
It can be tempting for small business owners to compete on price to keep up with the competition, but there are other, better ways to go about it.
As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service.
Cloud email services are becoming an increasingly popular and easy-to-use marketing tool. Here’s how they work, and how you can make the most of them.
Want some simple ideas that will have a real impact on your business? Start with the six small business tips below.
There are an infinite number of ways to spend your advertising dollar, so how do you know which small business advertising opportunities are worth pursuing and which shouldn’t be touched with a barge pole?
This case study demonstrates how a hair salon used low-cost small business marketing ideas to attract new customers and more sales.