Karen is an author and ghost writer specialising in non-fiction. Her first book was the international bestseller - SalesDogs by Blair Singer - published as part of Robert Kiyosaki's Rich Dad Advisors series.
Since then she has authored and ghost written over 20 books on topics as diverse as stock marketing investing, property development and renovation, business coaching, marketing, personal development, the mind/body connection, personality profiling, change management, sports psychology and even a book on how to write a book!
Having worked with business owners, international speakers, CEOs and entrepreneurs for almost a decade she has witnessed first hand the potent business development properties a well written, content rich book can deliver. To assist aspiring authors with the often daunting process of turning initial ideas into a polished manuscript Karen has written How to Write a Book in 33 Days - a comprehensive guide to writing your own book.
Do not follow where the path may lead; Go instead where there is no path and leave a trail.
Both this and my previous article on the psychology of persuasion are a must-read for anyone who is developing marketing principles and is interested in understanding why we do the things we do!
Why do people behave the way they do? An understanding of the psychology of persuasion not only gives us a fascinating insight into people in general, it can also help us to develop marketing principles and have empathy with potential buyers.