Peter Crocker ran screaming from his ‘proper job’ in 2002 and has flown solo from the third bedroom ever since.
Since escaping ad agency land, Peter has specialised in business copywriting, partnering with digital agencies and corporate clients on websites and digital content. Along with his writing partners, he has worked with agencies large and small on brands including Microsoft, NRMA, SAP, Westpac and AGL to name a few. He also has a Bachelor Degree in Business with a double major in advertising and marketing.
In 2011 he co-authored Flying Solo Revisited - How to go it alone in business with Robert Gerrish and Sam Leader.
He looks after marketing and advertising for Flying Solo and lives on Sydney’s northern beaches with his wife Felicity and daughters Bella and Ava.
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"Accept that some days you're the pigeon, and some days you're the statue" - Unknown
It was suggested to me recently that I had a ‘lifestyle business’. It was intended as a compliment, but I’ve since been mulling over what that term really means. For me it has connotations that don’t sit well. And I’m not alone.
So it’s 1am, my assignment is due tomorrow and I’ve already had an extension. Going back to school has confirmed my deep reliance on two things: deadlines and coffee! But here’s what else I’ve learnt.
When I started my writing business, part of the dream was being able to work from anywhere. While that is now quite feasible, I still spend most of my work hours plugged into an office. It begs the question: does the reality of the ‘laptop lifestyle’ live up to the dream?
As I sat across the table from a marketing manager to discuss a new project, I realised I’d been here 10 years earlier! It was the fourth company, the fourth website, the fourth brief, but the same four people at the table. Am I stuck in Groundhog day?
When it comes to building a personal profile and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or does authenticity demand unfiltered honesty?
It’s been 15 or so years since I last formally studied anything serious, let alone topics like innovation, project management and finance. To be honest, the idea makes me shudder. But, with the arrival of BSchool, I've decided to go back to business school.
In any business, there are certain individuals who have played a pivotal role in its success. Here’s your chance to show your appreciation with a public display of gratitude. I’ll go first.
Benjamin Franklin famously stated, “Early to bed and early to rise makes a man healthy, wealthy and wise.” This week I plan to test this theory for myself. Care to join me?
You can embrace it or you can ignore it, but you can’t deny it. The mushrooming global online marketplace is disrupting the value proposition of every industry, including yours.
It’s fair to say that ‘getting out there’ and business networking – online or offline – is not something that comes naturally to me.
What is the relationship between money and happiness? I recall research from a few years ago that found that at all income levels, people say they would be satisfied if they could get 20% more.
From product design and processes to marketing and language, you need simplicity in business to prosper. So why is it so elusive?
The philosophy of “Do what you love” and “Find your passion” implies if you’re not bouncing out of bed each day with fire in the belly then you’re in the wrong career. But are we chasing an impossible dream? What is your level of career satisfaction?
There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want to be perceived as switched on, reliable and trustworthy, then read on to find out more about the importance of communicating with clients.
‘Gumps’, the oldest member of my family, is a 91 year old country stockman. Back in the day, he did big deals on nothing more than a handshake. But it seems business commitments and promises are getting increasingly casual. Is your word your bond?