Tim is the host of the Small Business Big Marketing Show and loves seeing the soloist do utterly great marketing that ensures they attract and retain more of the right customers, more often.
Having spent some 15-years in the jungle (the corporate one) in both advertising and marketing camps, it occurred to TIm that the marketing concepts and principles that the top of end town utilised can just as easily be applied to the small guys. The only difference is budget, which allows the big guys to do more things more often (but not always more effectively).
Tim now shares his knowledge and enthusiasm for marketing with soloists everywhere. He hosts Australia's #1 marketing podcast (Small Business Big Marketing), he blogs, has a book called Cha-Ching! The sweet, sweet sound of small business marketing success, is active on the speaker circuit and is about to launch The Marketing Microscope, where soloists can register for webinars laser-focused on all aspects of marketing.
When not rattling on about all things marketing, he hugs his wife and kids.
Social media links:
Visit our website for a free marketing idea per week for one year!
Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals all in this episode, including how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman.
Johnathan Reichwald from Frankston in Victoria is no ordinary council worker. He cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories.
Hear how Mike Johnston, founder of the website MikesLessons.com, created an extremely successful business both online and offline!
Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers?
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.
If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually!
What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.
Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings.
In this podcast, Andrew Griffiths and Tim Reid share some marketing tips including how to get speaking gigs.
In 2005, Matthew co-founded SolveIT Software, an Australian software company, which he grew from zero to more than 150 employees in seven years, before selling the business for plenty!
Jim Penman reveals how and why Jim’s Mowing came about and how he built it in to the second biggest franchise group in Australia today.
Joe Pullizi, head of the Content Marketing Institute, and Tim Reid explain how to launch your content marketing strategy by getting clear on your editorial mission.
Tristan White, the founder and CEO of The Physio Co, explains exactly how he
attracts and retains great staff.
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001.
Adrian Swift takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year’s success, what messages work best and how they’re using social media to seriously engage with their audience.
Heather Smith and Tim Reid share their views on branding, message creation, social media, referral marketing and that all important content marketing.
Funny Business with Tim Reid and Andrew Griffiths plus three marketing lessons from the city of Saigon!
This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business, started from under two brother’s parent’s deck.
Brighton-based business executive and marketer, John Dingeldei wants a date with Kylie Minogue (as part of a fund raising project) and turns to Tim Reid for some help!
This is the story of a brave 25 year old entrepreneur who recently graduated from a Marine Zoology university degree to live his passion – COFFEE!
Hear Tim Reid and Andrew Griffiths get together and throw around some issues that are on the collective mind of the small business community.
Four years ago (at age 22) George Ryan was working 55 hours a week for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet co
In this interview, Jason Miles, the co-author of the best-seller Pinterest Power, discusses how you can successfully use Pinterest to market your business.
Cam Barber invented The Vivid Method to help people overcome the fear of public speaking, so take a listen as he explains just how this can be done.
In this podcast Richard Everson, who owns and runs a guesthouse in rural Australia, talks about the concept of precision marketing and how to over-deliver with your customer service.
Tim Reid and Andrew Griffiths share their top public speaking tips, discuss how they plan for business and come up with creative ways to thank clients.
Valerie Khoo talks to Tim Reid about how to identify and create stories that will build your small business.
Gordon Ryan who owns and runs ReviveR, a fancy cocktail bar in an old funeral home that was part of a former hearse garage in Gosford, shares how he turned his passion into a profitable business.
Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. In this podcast, Tim Reid chats with owner Tommy Nicolic who runs Tommy DiNics with his son Joey.
Whether you’re looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you’re going to love hearing what Rebecca Scott, co-founder of Streat, has
Tim Reid and Andrew Griffiths share a Modern Family moment they had in an upmarket pet shop, cogitate over a first world marketing problem, discuss the importance of backing yourself and much more.
Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has used guerilla marketing to generate tens of millions of dollars worth of free TV and press exposure at some of Australia’s largest sporting events.
In this podcast, Tim Reid chats with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen.
In this podcast,Tim Reid talks to Cameron Parker about how BlackMilk Clothing, an 100% Australian-owned clothing business, has become such a success.
In this revealing interview, Danial Ahchow shares how he built an online marketplace that now hosts millions of visitors annually, and generates hundreds of millions of dollars of work requests each year.
Tania De Jong AM is one of Australia’s leading Sopranos and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find employment.
In 2009, muesli and porridge maker Flip Shelton, decided to start a National Porridge Day. In this interview, Flip reveals exactly how and why she did this.
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. Daniel Priestly has aptly labelled these folk Key Persons Of Influenc
In this podcast, Tim Reid speaks to LA-based Steve Sims, Founder of Bluefish, who can get you anything. Anything! That’s the premise of his business.
In this insightful interview, Harold Mitchell talks about how the media world is undergoing its most dramatic shift since the introduction of the printing press.
Tim Reid, after having spoken with thousands of small business owners over the past few years, has identified 11 marketing concepts that many small business owners either never knew about or have forgotten.
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to Luke Moulton and Tim Reid about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile.
Tim Reid has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system, business futurist, Director of the Green School in Bali and all round good guy.
In this podcast, hear an insightful interview with Geoff Harris, co-founder and owner of Flight Centre.
In this podcast, Tim Reid and Luke Moulton cover more marketing ground than Michael Schumacher on race day!
Matt Bebe started the Mornington Peninsula Brewery 12 months ago and is already two years ahead of his sales targets. What a nice place to be!
In this podcast, Tim Reid and Luke Moulton answer some of their listeners most pressing marketing questions.