PR planning within your brand marketing

There are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing.

Public relations is communicating who you are, what you do and how you make a difference. It's about having successful “relationships” with your “public”. They could be friends, clients, potential customers, competitors or the media - all can help spread the word about your business.

One way of communicating your message is through publicity or media relations. Sending out media releases to create awareness of your product or service is great publicity but is just one tactic you can incorporate into an overall PR plan.

Let’s look at a few other ideas:

Write articles about your area of expertise and submit them to business or consumer publications
Fact sheets or a brochure, in fact any written information about your product or service that you can include with any mail outs
Create a website. This is your online PR brochure but you need to keep telling people about it
Product launches and product giveaways to the media
Public speaking, such as free speeches to Rotary clubs or other organisations,is a good way of letting people know about your business and area of expertise
Networking is a great way of meeting people and making contacts
Special events such as a trade show or entering business awards.
Try sponsoring an event that somebody else is organising. Make sure your sponsorship is acknowledged on any advertising and other communication collateral.
Something as simple as sending thank you notes and letters is good personal PR
Newsletters: hard copy or email newsletters (ezines) offer direct communication with clients and prospects.

Go here to find out more on ezines – Ed.

Sue Currie is a business educator and speaker on personal branding through image and media. Sue’s strategies help boost your public profile and increase profits by enhancing your professional image and building brand visibility.

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Fantastic site - a real guiding light for all small business owners! Mark Humphreys from Sydney

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