Sydney, New South Wales
www.robertgerrish.com
Robert is Flying Solo’s managing director and founder and works as a business coach, professional speaker, business commentator and consultant.
He regularly works with corporations, franchise organisations, small business groups and associations. His hot topics include how to get the attention of small business, mastering word of mouth marketing, standing out from the crowd and how to get more done in less time. Read more about his professional services in this one-pager.
A tireless self-promoter, he's fast-talked his way onto ABC Four Corners, Channel 9's A Current Affair and Mornings with Kerri-Anne. He writes regularly for News Ltd. titles, presents on radio and has scores of articles published online.
In 2002 he became only the second coach in Australasia to achieve the International Coach Federation credential of Professional Certified Coach.
He co-authored Flying Solo - How to go it alone in business with Sam Leader and lives in Sydney with his wife, Jane and son, Jay.
Want to say hello? Contact Robert.
Robert's memorable quote
"The time you enjoy wasting is not wasted time" Bertrand Russell
|
Come to Flying Solo LIVE! to see Robert Gerrish present Be remark-able!
|
Having spent last week at our conference and much of this week at someone else’s, it occurs to me that simple, memorable wisdom can come from anywhere. Here are some personal favourites.
Good question. After some cursory Googling it’s clear the jury’s still out on the value of online social networks. The stampede of early adopters would have us believe it’s a must-have, but is it?

I don’t know about you, but I am getting bored with all this ‘downturn’ talk. Next time someone directs the conversation towards doom and gloom, either stick your fingers in your ears or help them find some hidden equity. 
When I first met Zern Liew, now one of our fine contributors, I said something that stuck with him. The fact that it did and that he went on to blog about it means that it’s stuck with me also.

In the process of my work as a coach, I have one particular action that regularly creates a big shift for my clients. The funny thing is, I don’t do a thing. Let me tell you how it works.

One of the questions we set our 1,770 respondents in our Understanding Micro Business survey, had to do with the three biggest challenges being faced in business. Here’s what we discovered, along with my solution.

So there I was quietly going about my work when foul mouthed Gordon burst in and gave it to me with both barrels. Some of what he had to say was hard to swallow.

I’m as social as the next guy. I love people and I adore lounging around in cafés. One thing I hate, though, is putting on a posh shirt and slogging across town only to have my time wasted. Frankly, I’m over it. 
Deadlines can work for or against your solo business. How well you manage them depends on how well you manage client expectations. Here’s how to ensure your solo business avoids deadline dangers. 
When faced with questions regarding business evolution or revolution, there can be no one better to counsel than your customers. Your customers will show you how to improve things and help expand your thinking. 
With more than one million businesses in Australia falling into the micro category, it can be hard to attract their attention. This article provides four marketing tips for targeting small businesses.
This one’s for those who love speaking, but struggle to find an audience; hate speaking, but know people; or simply don’t have anything very interesting to say. It’s a straightforward strategy to get in front of prospects and I think you’ll like it.
Several years ago I took a stab at managing a pop band. They were good musicians. I was an okay manager. Together we failed abysmally. I think I know why.
In our solo business, dominated at times by big, hairy goals, it’s very easy to overlook the importance and value of smaller successes. In this little end-of-year exercise, I invite you to stop and answer three simple questions.
At this time of year the world of the solo business owner can go somewhat wobbly. Sound familiar? Thought so. Welcome to what I consider the most uncomfortable few weeks of the silly season. I suggest it’s time to let stuff go.

Recently I wrote a piece for our newsletter that generated quite a discussion. It was about a soloist who was uncomfortable with money. Here's a summary of your excellent money management tips.
It seems to me that everywhere I look someone is trying to persuade us to accomplish things more quickly. Doubtless there are strategies and products that can help us be more efficient, but is faster always better?
Oh, no it’s happened again. I’ve just finished a conversation with yet another person who’s allowed money to wreak havoc.
A couple of weeks ago I received an email from Michael, an internet specialist. In it, he described a problem he was having with that old chestnut, procrastination.

Are you willing to play a little game with me? Good, I hoped you'd say yes. In a second or two I'd like you to close your eyes and imagine a room full of people
This past week I've heard of a couple of instances where hurried behaviour very nearly resulted in the loss of a sale…and that can't be good.
There’s you in pursuit of winning new business, all excited by the prospect landing a star client. You’ve spent months, even years, perfecting your policies and procedures and as quick as a flash you shoot yourself in the foot by giving stuff away.
I was a bit miffed a couple of years ago when I read an article quoting the head of the Mambo design team as saying something to the effect that they didn't want men my age walking around in their clothes any longer.
Okay, hands up, who knows what 'transformational change' means? Thought so. Not many of you and those who do grasp it are probably in the business anyway.
Too often in business we fail to speak the truth. Instead we say what we think people want to hear and act as we're told to act. What would be the impact on your business if your customer’s knew what you really thought?
Now I don't want to cause alarm, but to put this week's story in context I need to tell you that I started my working career as a used car salesman. Trust me, I was honest. No really.

I loved Peter's Four things format last week and figured I'd 'borrow' the idea…and up the ante to five. Just to keep him on his toes.
There's much spoken of the need for the ‘wow factor’ in our work and how without it we risk being invisible. But I have to tell you I’m totally over businesses that lead with ‘wow’ only to follow up with…er, nothing actually.
Of course, we often come across those who spout on about 'partnering with clients', but you can bet most organisations who bang the relationship drum are not connected with their so-called partners in any meaningful way.
A couple of weeks ago I received an email from Sylvia, a coaching client. She'd heard on the grapevine that a big project was coming up with a past contact and it was work that suited her to a T. What's more she was hungry for success.
As regular readers will know, in my coaching and speaking business I put considerable emphasis on clarifying who is an ‘ideal client’ for me.
If there's one thing that can get in the way of a smooth running solo enterprise, it's the lack of an organised back office. Sadly it's not unusual to see a business that fronts up well yet is a disaster behind the scenes.
There is real growth potential in a sole trader's existing customer base, but many fail to realise its full potential. Often, more energy goes to attracting new customers or clients than looking after current ones.
If there’s one thing that makes me feel overwhelmed and tired, it’s the sense I’m going to be struggling to get the day’s work done. In my view, few feelings contribute so negatively to our ability to work effectively.
When I was out walking last week, three separate groups of tourists stopped me and asked that I take their photograph in front of the cliffs overlooking the ocean.
Soloists often unconsciously put barriers in the way between them and success. This is typified by what I call the 'feet on the ground' versus 'feet in the ground' situation.
It would be lovely to think we only ever attracted dream clients to our businesses, but unfortunately we also get the occasional stinker.
If your work motivation work is flagging, the chances are distractions are contributing to the problem.
By carefully planning marketing you can avoid the grand daddy of all bad business behaviours: binge marketing. All it takes is some regular time allocated to the task.
When it comes to working smarter we shouldn't overlook niche marketing and the benefits of positioning yourself as a business specialist. Here are five compelling reasons to do just that.
Meetings can prove to be either a positive, fruitful encounter...or a total waste of time. To conduct effective meetings, you need to bring clarity and preparation to the table.
This time is ideal for assessing business performance - pondering both how well you've travelled over the past year and how the new year is shaping up.

If you're forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you've fallen into the innovator trap. Can innovation be a marketing tool?
Fresh ideas keep us motivated. But chances are these ideas won't come when you're stuck behind your desk. It is necessary to create time and space for generating ideas and creative thinking.
To get noticed, soloists should use target marketing and be specific with their message. It's far better to be heard well by one person than ignored by many.

Modern gizmos and gadgets means soloists can be permanently available to their clients. A good thing? Maybe not. Managing work life balance is an important lesson to learn.

In our book Flying Solo - How to go it alone in business, Sam and I talk a great deal about the role and importance of holding a buiness vision. Having long term goals can help you make decisions every day.

It's easy to get lost in your own world in Soloville, so you need to make a conscious effort to put networking strategies in place and stay connected.

New small business start ups require plenty of planning. Here are five questions that all aspiring small business owner’s need to consider.
Subscribe to Soapbox, our weekly jolt of soloist wisdom, for free access to all our latest articles. Plus, for a limited time: four free bonuses
About | Contact | Sitemap | Top of page | Terms & Conditions | Privacy Policy | Copyright 2005-2008 Flying Solo Pty Ltd.