Reach Australia's fastest growing business community!

Flying Solo has been recognised as the voice of Australian solo & micro business owners. According to figures released by the Australian Bureau of Statistics in May 2005, businesses operated by one person account for a staggering 72.6% of the total small business landscape. That's over a million businesses in Australia alone.

If you would like to reach this group, no other online publication offers such a highly focused and closely targeted audience. Looking for decision makers? Look no further.

If you have an advertising proposal not covered on this page, contact us here.

Background

Flying Solo came onto the scene in late 2000, launching its free, opt-in email newsletter in January 2001. Word-of-mouth referral has seen subscription to this weekly newsletter grow to over 14,000.

This website launched in July 2005 to coincide with the publication of Flying Solo - How to go it alone in business - a book written by Robert Gerrish & Sam Leader, published by Allen & Unwin. By January 2006 the site was attracting over 12,200 visitors and 82,800 page views per month.

We now attract over 27,000 unique visitors and 120,000 page views per month. Thanks to growing awareness and our new program of search engine optimisation, these figures are rising steadily.

Audience snapshot

Understanding Micro Business, 2008 is Australia’s largest solo & micro business survey. It was conducted by Flying Solo and published on Tuesday 20 May, 2008.

The survey was undertaken over two weeks in March 2008. There were 1,770 participants, all members of the Flying Solo www.flyingsolo.com.au community. This figure represents approximately 12.6% of the Flying Solo email database.

Quick stats

The gender split was 58% female, 42% male
47% were aged 40-54 with 36% aged between 25-39 years
46% reported a household income of over $100,000 with 22% of those exceeding $150,000
69% run their business from a home office and two thirds operate on their own (no staff)
95% live in Australia with NSW, Victoria and Queensland representing the highest proportions
45% work 30-50 hours per week
69% have a website for their business
The biggest challenges identified were finding new clients and wearing too many hats

Key findings

As well as comprehensive statistics covering demographics, behaviours, business challenges, income and general business information, we also unearthed some fascinating and surprising findings. Read a summary of our key findings here.

Four ways to advertise on Flying Solo

1. Banner Advertising

Flying Solo offers a range of the most accepted online ad formats including all of the Interactive Advertising Bureau’s recommended ad units. The following ad units are available:

Wide skyscraper (160x600)

Skyscraper (120x600)

Tower (120x240)

Medium Rectangle (300x250)

Leaderboard (728x90)

Standard Banner (468x60)

2. Email Newsletter Banner Advertising

Flying Solo’s popular small business newsletter, called Soapbox, is distributed via email to over 14,000 people across Australia every Tuesday. We run a prominent standard banner (468x60) or leaderboard (728x90) in the header of the newsletter. Click here to see a newsletter sample.

3. Promotional Features

For those wishing to say more we have Promotional Features, which work much like an advertorial feature in a magazine. They allow for up to 650 words of sales copy and the inclusion of selected imagery. It has proved very effective for those specifically targeting solo & micro businesses. Click here to find out how it works and see samples.

For these three advertising options, Flying Solo is represented by Sensis MediaSmart. For advertising enquiries please contact sales_media@sensis.com.au or phone 1300 734 477.

4. SOLO SPECIAL: Promote your business in our email newsletter and online

Designed and priced exclusively for the use of solo & micro businesses, the Solo Special gets your message out to Australia’s soloists. Your promotion is included in our weekly email newsletter sent to over 14,000 subscribers every Tuesday and is also posted on our website in Soapbox, the online version of our newsletter. Click here to find out more and make a booking.