Sue Currie: Speaker and consultant

Sydney, New South Wales
www.shinecomms.com.au

Sue is a professional speaker and the director of Shine Communications Consultancy an executive development company. Sue works with independent
and corporate professionals on personal branding and brand visibility.

Through her consulting and training programs on image and media, she helps you to grow your company’s major asset – You.

Sue has the background to support her message having worked in television as a newsreader and publicist after an earlier career in modelling and acting. She writes a regular ezine and is the co-author of Apprentice to Business ACE - your inside-out guide to personal branding. Sue enjoys helping others to bring out their personal best and Shine.

Articles by Sue

• Personal branding at work

  Soloists often work in isolation and don’t get to see clients on a constant basis to help build that easy camaraderie you get at work. Therefore to succeed in your business, it’s critical to establish strong relationships through personal branding.

  • 18 July 08
  • Sue Currie
  • 11 Comments

• Develop your Personal Brand - Twelve tips

  Personal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines whether or not they want to have a working relationship with you.

  • 31 March 08
  • Sue Currie
  • 4 Comments

• Successful media interviews

  Successful media interviews are a great way to promote your business. But if you’re unfamiliar with being interviewed, you may get daunted by the prospect. Rather than saying no to the opportunity, there are ways you can eliminate unnecessary fears.

  • 25 February 08
  • Sue Currie
  • 3 Comments

• Choosing colours to alter perception

  If you’re feeling full of life and bubbling with creativity and confidence, chances are you’re wearing red. If you’re feeling indifferent, or distant, you are probably dressed in black. This article looks at choosing colours to alter perception.

  • 23 January 08
  • Sue Currie
  • 12 Comments

• Why a professional image is important

  The image we portray sends an important message to our clients, as well as influences how we feel about ourselves. Therefore, as soloists, we too need to consider our professional image and how to dress for success.

  • 23 November 07
  • Sue Currie
  • 15 Comments

• Why publicity wins you business

  Word of mouth is a very powerful public relations weapon and one of the best ways of generating it is through publicity. Although publicity can be very valuable, it is often overlooked as a true means of creating interest in a product or service.

  • 22 October 07
  • Sue Currie
  • 5 Comments

• How to write a media release

  Publicity is supposedly seven times more effective than advertising, and it is free if you do it yourself! Learn how to write a media release to capture the attention of journalists, and you can cash in on the free editorial coverage.

  • 13 August 07
  • Sue Currie
  • 3 Comments

• Presentation skills: What makes a great presenter?

  Being able to communicate effectively is a key part of business success, making the ability to confidently deliver a speech or presentation is an important skill. Here are a few tips that may help improve your presentation skills.

  • 11 June 07
  • Sue Currie
  • 8 Comments

• Event management: How to organise and stage a special event

  Special events come under the umbrella of public relations and are a great way to promote your business. If you have event management plans for your own special event, you are in a good position to make the most of the PR opportunity it presents.

  • 16 April 07
  • Sue Currie
  • 7 Comments

• Marketing communications: the basics

  Sales, PR, event management, marketing and promotion... chances are you'll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed.

  • 19 March 07
  • Sue Currie

• How to write articles that generate free publicity

  Writing articles and submitting them to the media is an excellent way to get free publicity. Any time you have something published it creates awareness and enhances your credibility. So how do you go about it?

  • 19 February 07
  • Sue Currie
  • 2 Comments

• Verbal communication skills: Improving your verbal skills

  It's easy for soloists to let their verbal communication skills lapse. If you worry about what to say at a networking event and would rather email than pick up the phone, your verbal skills may be a bit rusty.

  • 19 January 07
  • Sue Currie
  • 10 Comments

• Gain media exposure - develop an online profile

  An online profile is the ideal way to improve media exposure and that of your brand. By creating a dedicated 'media room' you will maximise your chances of getting noticed.

  • 04 December 06
  • Sue Currie
  • 4 Comments

• Develop a strong personal brand for your business

  Personal branding is important for business and as a solo business owner to a large extent, you are the brand! Here's some tips on how to brand you ... to stand out and shine.

  • 30 August 06
  • Sue Currie
  • 3 Comments

• New marketing: personal branding

  What is personal branding and how does it impact marketing for a solo business? Here are the answers...

  • 17 July 06
  • Sue Currie
  • 3 Comments

• Choosing a business name and image

  Getting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it right from day one.

  • 24 May 06
  • Sue Currie
  • 1 Comment

• Getting media coverage: 10 tips

  You don't need a huge PR budget to enjoy media exposure. Follow these 10 tips to increase your chances of nabbing the attention of editors and journalists.

  • 24 April 06
  • Sue Currie
  • 2 Comments

• Getting website traffic

  You may know how to look for a business via a search engine, but do you understand how to generate your own flow of website visitors and encourage them to visit again and again?

  • 01 March 06
  • Sue Currie
  • 2 Comments

• Getting targeted web traffic

  So your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic to your site.

  • 07 December 05
  • Sue Currie
  • 2 Comments

• Why consider sending a media release?

  If you want your business to stand out from the crowd, a media release may just be the answer. Not only can you enjoy free publicity, you'll also get added recognition.

  • 15 November 05
  • Sue Currie
  • 5 Comments

• Social skills - the secret of networking?

  When so much of today's business networking is done (or at least discussed) in a social setting, perhaps we all need a little etiquette upskilling.

  • 31 October 05
  • Sue Currie
  • 4 Comments

• How to use Personal PR and get noticed

  When it comes to meeting potential clients, you never get a second chance to make a first impression. Effective personal PR holds the secret.

  • 11 October 05
  • Sue Currie
  • 2 Comments

• Building rapport when networking

  Attending networking events can be a great way to boost your profile and build rapport...but only if you know what you're doing.

  • 27 July 05
  • Sue Currie
  • 6 Comments

• PR planning within your brand marketing

  There are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing.

  • 07 July 05
  • Sue Currie
  • 1 Comment