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Sue Currie: Sue CurrieSpeaker and consultant

Sydney, New South Wales
www.shinecomms.com.au

Sue is a professional speaker and the director of Shine Communications Consultancy an executive development company. Sue works with independent
and corporate professionals on personal branding and brand visibility.

Through her consulting and training programs on image and media, she helps you to grow your company’s major asset – You.

Sue has the background to support her message having worked in television as a newsreader and publicist after an earlier career in modelling and acting. She writes a regular ezine and is the co-author of Apprentice to Business ACE - your inside-out guide to personal branding. Sue enjoys helping others to bring out their personal best and Shine.

Articles by Sue

  • Marketing

    Personal branding at work

    Soloists often work in isolation and don’t get to see clients on a constant basis to help build that easy camaraderie you get at work. Therefore to succeed in your business, it’s critical to establish strong relationships through personal branding.

  • Marketing

    Develop your Personal Brand - Twelve tips

    Personal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines whether or not they want to have a working relationship with you.

  • Marketing

    Successful media interviews

    Successful media interviews are a great way to promote your business. But if you’re unfamiliar with being interviewed, you may get daunted by the prospect. Rather than saying no to the opportunity, there are ways you can eliminate unnecessary fears.

  • Solo Psyche

    Choosing colours to alter perception

    If you’re feeling full of life and bubbling with creativity and confidence, chances are you’re wearing red. If you’re feeling indifferent, or distant, you are probably dressed in black. This article looks at choosing colours to alter perception.

  • Starting Out

    Why a professional image is important

    The image we portray sends an important message to our clients, as well as influences how we feel about ourselves. Therefore, as soloists, we too need to consider our professional image and how to dress for success.

  • Marketing

    Why publicity wins you business

    Word of mouth is a very powerful public relations weapon and one of the best ways of generating it is through publicity. Although publicity can be very valuable, it is often overlooked as a true means of creating interest in a product or service.

  • Marketing

    How to write a media release

    Publicity is supposedly seven times more effective than advertising, and it is free if you do it yourself! Learn how to write a media release to capture the attention of journalists, and you can cash in on the free editorial coverage.

  • Marketing

    Presentation skills: What makes a great presenter?

    Being able to communicate effectively is a key part of business success, making the ability to confidently deliver a speech or presentation is an important skill. Here are a few tips that may help improve your presentation skills.

  • Marketing

    Event management: How to organise and stage a special event

    Special events come under the umbrella of public relations and are a great way to promote your business. If you have event management plans for your own special event, you are in a good position to make the most of the PR opportunity it presents.

  • Marketing

    Marketing communications: the basics

    Sales, PR, event management, marketing and promotion... chances are you'll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed.

  • Marketing

    How to write articles that generate free publicity

    Writing articles and submitting them to the media is an excellent way to get free publicity. Any time you have something published it creates awareness and enhances your credibility. So how do you go about it?

  • Marketing

    Improving your verbal communication

    It's easy for soloists to let their verbal communication skills lapse. If you worry about what to say at a networking event and would rather email than pick up the phone, your skills may be a bit rusty.

  • Marketing

    Gain media exposure - develop an online profile

    An online profile is the ideal way to improve media exposure and that of your brand. By creating a dedicated 'media room' you will maximise your chances of getting noticed.

  • Networking

    Develop a strong personal brand for your business

    Personal branding is important for business and as a solo business owner to a large extent, you are the brand! Here's some tips on how to brand you ... to stand out and shine.

  • Marketing

    New marketing: personal branding

    What is personal branding and how does it impact marketing for a solo business? Here are the answers...

  • Marketing

    Choosing a business name and image

    Getting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it right from day one.

  • Marketing

    Getting media coverage: 10 tips

    You don't need a huge PR budget to enjoy media exposure. Follow these 10 tips to increase your chances of nabbing the attention of editors and journalists.

  • Marketing

    Getting website traffic

    You may know how to look for a business via a search engine, but do you understand how to generate your own flow of website visitors and encourage them to visit again and again?

  • Marketing

    Getting targeted web traffic

    So your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic to your site.

  • Marketing

    Why consider sending a media release?

    If you want your business to stand out from the crowd, a media release may just be the answer. Not only can you enjoy free publicity, you'll also get added recognition.

  • Networking

    Social skills - the secret of networking?

    When so much of today's business networking is done (or at least discussed) in a social setting, perhaps we all need a little etiquette upskilling.

  • Marketing

    How to use Personal PR and get noticed

    When it comes to meeting potential clients, you never get a second chance to make a first impression. Effective personal PR holds the secret.

  • Networking

    Building rapport when networking

    Attending networking events can be a great way to boost your profile and build rapport...but only if you know what you're doing.

  • Marketing

    PR planning within your brand marketing

    There are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing.


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