Write more business:

A one-day writing course to give you better business results.

"Probably the best thing was the amount of substance."
"No filler/fluff like other courses."

As a small-business owner or solo operator you probably wear so many hats you could moonlight as a hat stand. One of them is almost certainly "Chief Communication Officer", writing emails, proposals, marketing copy, web copy, letters, and so on to persuade your prospects to buy (and your customers to buy more). The harsh truth is that everything you write either:

works for you - builds your brand, your relationships and sale chances
OR
works against you - detracts from your brand and diminishes your sale chances.

Hmm...an easy choice!

Write More Business from Magneto Communications, is a one-day workshop crammed with almost a decade's diverse copywriting experience and some of the world's best tips and techniques. It's designed to fast-track your writing skills and boost your response and results. You'll learn how to communicate clearer, faster, and more persuasively.

Here's a bird's eye view of the course:

Kick-start your creativity

Staring at a blank page. Sure-fire ways to get moving, dissolve writer's block, and boost your creativity.

Know your audience

Your audience - it's all about them. Forget what you want to say. What's your audience interested in? What's in it for them? How to hook their interest, and keep them.

Persuading by personality. Different personalities connect better with certain writing styles and approaches. How to target your copy to your market and appeal to their style.

Charming chameleons. Good copy makes you want to read on, not move on. As in life, your copy must charm your audience to stay and find out more. How to choose the right language, tone, length and style to ensure they stick around.

Writing for results

Impact and action. The first line [the headline] must bite! It has to be sharp and attractive, or your results will be ugly. We workshop your skills and introduce new ways to create killer headlines.

Do you take Amex? How can you, sitting there, persuade a stranger sitting thousands of kilometres away to pull out their credit card? We'll have you writing words that sell and applying proven techniques to get results from your writing.

Basics, flow, layout, editing

Tools of your trade. All the basics - spelling, punctuation, grammar, active verb voice and more. A polished result also boosts your credibility.

Flow. How to transition from one idea to the next to keep your reader engaged to the end.

Looking good. How to make layout, graphics, fonts, formatting and visual choices work to attract your reader and clearly communicate your message.

Copy-righters. How to edit and proofread for perfection and professionalism.

Hit the ground running

Putting it all together. How to adapt your writing style for proposals, newsletters, email, marketing copy and more. Learn keys to implement what you've learnt. Write faster, yet produce shorter, punchier copy, and get better results.

Ready to grow? Book now...

Upcoming course dates are:

Sydney:          Saturday 20 August 2005
Sydney:          Friday 2 September 2005
Melbourne:    Friday 9 September 2005

Click here for more information and to book.

Classes fill quickly and class size strictly limited. Corporate courses also available.

Like a taste test?

Email workshop@networkcentral.com.au for your FREE article, How to Ignite Your Writing.

Paul Jones

Paul Jones is a writer and corporate trainer obsessed with helping smart people like you get more kick from their keyboard. He runs the professional copywriting and training agency, Magneto Communications, as well as the Last Thursday Club for creative business people. Like to know more? Email info@magneto.net.au

Imagine what a Promotional Feature like this could do you for your business. Get more clients. Get more sales. Get bums on seats. Get more details.

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