The soloist's guide to public relations

Having control over how you're seen by your public is one of the joys of soloism. So are you using public relations to get your message out there?

Do you ever feel that despite months or years of work that your customers don’t properly understand what your business does?

Or have you ever felt that your small business doesn’t have the big reputation it deserves?

Businesses of all sizes can experience this but soloists are in a better position than most to do something about it because they are in complete control of their marketing, PR and how they are represented in the market.

Public relations can help. At its most basic – and often most useful – public relations marketing can be defined as ‘doing good things and telling people about them’.

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Pretty well everyone busies themselves with doing good things. Pretty well everyone forgets to take the time to tell people about them.

But you can. Start with drawing up a list of everyone you have done business with in the last year, or since you started flying solo, or whenever is practical. Include suppliers as well as current and former clients. Whoever could benefit from better understanding your business.

Then devise a list of the handful of things you wish they knew about what you do and how you do them.

Plug those into a spreadsheet or draw up some sort of program that sees those messages reaching the group of people you have identified over a sensible period of time. I support the Rome wasn’t built in a day model.

You will need to make decisions about what methods to use for each group and for each message. A first time public relations program for soloists is well served by letters, lunches, newsletters and phone calls.

No spin, no ab fabulousness, just telling it like it is to the people who need to know.

Karen Morath of M Power consults, trains, speaks and coaches in public relations, personal effectiveness, life balance and all things empowering.

1 comment | Add your own

Nice, clear and straightforward, thanks Karen. Ian Knowles from Perth, Australia

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