Marketing Toolkit for Business Owners

Big Marketing Ideas for Small Business

• Are you spending a lot of time, money and effort on marketing without getting the results you want?
• Do you feel you have a 'shot-gun' approach to your marketing?
• Are you confident you're using the best and most effective marketing tools for your business?
• Would you like a simple and practical approach to get new business and drive your marketing dollar further?

If you want to be a better marketer and take a more strategic approach then this workshop is for YOU!

This highly interactive workshop, will give you time away from the office to:

• analyse your current marketing strategy
• identify the most suitable marketing tools for your business
• define the best ways to maximise your marketing dollar discover cost-effective and low-risk ways to attract new customers
• provide you with a clear and simple strategy that you can apply to your business immediately!

Workshop Overview

Who is my target market?

• What’s the definition of a target market?
• How do I define my own target markets?
• How can my target markets help to define my marketing strategy?

What is my value proposition?

• What’s the definition of a value proposition?
• What is my own unique value proposition?
• How do I communicate this effectively to my target markets?

Creating a ‘grand brand’ experience

• The visual brand – what key elements do I need to consider?
• The verbal brand – creating my own powerful audio logo?
• The experiential brand – how can I create a ‘wow’ factor?
• Brand management – how do I build a new brand or refresh my brand?

The marketing toolkit

• Choosing the right mix of marketing – from events, sponsorships, direct marketing, public relations, advertising and telemarketing to client referrals, creating alliances, networking and more.
• Which marketing tools are the most effective for my business?
• What marketing tools should I use for my target markets?

Building your own marketing plan

• What are the key components of a good marketing plan?
• How do I write my marketing plan?
• Why do I need to set marketing and sales objectives?
• What are the best ways to measure the return on my marketing investment?
• How do I put my marketing plan into action?

You will walk away from this workshop with:

• Your own comprehensive workbook “Marketing Toolkit for Business Owners”, full of tips, templates and checklists for marketing your business, as well as a list of resources you can use to help you be a better marketer
• The confidence and knowledge that will fully equip you to write your own marketing plan
• At least 4 simple and practical marketing strategies to implement in your business that will bring in new business immediately
• Your time spent wisely to build, modify and refine your short-term and long term goals

Plus a copy of best-selling marketing book, Purple Cow by Seth Godin. 

Workshop Details    Dates    Sydney    Thursday 13 October 2005    Melbourne    Tuesday 18 October 2005    Workshop Fee: Normally $495, reduced to $395 for    Flying Solo visitors - includes morning and     afternoon tea, lunch and workshop materials.    For more information    1) Download the brochure here    2) Visit www.businessconnect.com.au    3) email karen@businessconnect.com.au    4) Call us on 02 9368 7547    To register online    https://www.secureregistrations.com/MTKBO2/

Carolyn Stafford, Connect Marketing Professionals

For 3 years Carolyn Stafford has been the director of her own business, Connect Marketing Professionals. As a marketing consultant, trainer and coach she has worked with brands such as AMP, Hillross, Merrill Lynch, Westpac and many other small businesses in the services industry.

With her vast experience and skills in sales, marketing and training, Carolyn is now a regular workshop facilitator and speaker at industry events and conferences. See www.connectnetwork.com.au for more information.

 

 

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