Karen Morris: Business copywriter

Sydney, New South Wales
www.inscriptionswriting.com.au

Karen Morris is a business copywriter with over 10 years experience in writing communications designed to grab an audience and deliver a clear message for her clients. She specialises in business to business communications and places emphasis on getting to know her clients, their business and their market before writing a word.

Karen is also a wife and mother of three active (and very noisy) boys and believes that finding the right balance for everything in life is not like searching for the holy grail. By planning and prioritising she combines a (ridiculously) busy family life with ensuring she delivers quality work on time to her clients, as well as using the skills of a master illusionist to create that almost elusive small amount of 'me time'.

Karen's memorable quote
"A true sign of intelligence is not knowledge but imagination.” Albert Einstein

Articles by Karen

• Marketing

  How to raise your profile using a case study

  A well constructed case study has all the elements necessary to get your marketing message across and establish the trust needed to build good business relationships. Here’s how to create a case study to help you win business and raise your profile.

  • Published 20 August 08
  • Karen Morris
  • 6 Comments

• Stay Balanced

  Adapt your business to manage work and family

  When your kids are at school, you’ll have more time for your business, right? Not necessarily. How do you and your business cope with the constant evolution of your family? Here are some tips on how to adapt your business to manage work and family.

  • Published 23 April 08
  • Karen Morris
  • 2 Comments

• Stay Balanced

  Juggling motherhood and a solo business

  When you’re a solo business operator who's starting a family, you'll find fitting in both a challenge. So how can you juggle parenthood and a solo business without becoming a quivering wreck?

  • Published 19 March 08
  • Karen Morris
  • 14 Comments

• Solo Psyche

  The benefits of community involvement

  As soloists we are able to give back to our communities through our ability to be flexible with our time. Community involvement keeps our society functioning as it should, through connecting with people rather than just focusing on making profits.

  • Published 26 November 07
  • Karen Morris
  • 8 Comments

• Solo Psyche

  Motivation: Getting back your work focus

  It's easy for solopreneurs to lose work focus and motivation. We only have ourselves to rely on to make sure the business runs smoothly. But before you take any steps to curb the problem, some lateral thinking can be very helpful.

  • Published 11 July 07
  • Karen Morris
  • 6 Comments

• Stay Balanced

  Balancing work and family

  When you’re running a business it’s easy to get bogged down with the trivialities and busyness that seem to take over. But balancing work and family actually makes life more enjoyable... and business hours run more smoothly.

  • Published 14 March 07
  • Karen Morris
  • 3 Comments

• Working Smarter

  Workload management: How to handle growing pains

  How you proceed if you find yourself swamped with work depends largely on your personal goals and the direction you want to take in the future. Three soloists share their workload management experiences.

  • Published 27 October 06
  • Karen Morris
  • 3 Comments

• Stay Balanced

  Work life balance: Exploding the superhero myth

  Running your own business to give you more time to be with and care for your family sounds great in principle, but we need to take care to keep a work life balance and not to fall foul of the superhero myth.

  • Published 15 May 06
  • Karen Morris
  • 2 Comments

• Solo Psyche

  Staying motivated when starting your own business

  One of the most confronting issues you face when starting your own business is staying motivated to keep going without the enthusiasm and encouragement of work colleagues around you.

  • Published 06 March 06
  • Karen Morris
  • 9 Comments

• Solo Psyche

  The realities of being self employed

  If you are enticed by the idea of being self employed, you need to be realistic about what it entails. If you’re just starting out, or you’re wondering why on earth you thought this was a good idea, read on.

  • Published 20 December 05
  • Karen Morris
  • 5 Comments

• Stay Balanced

  Balancing parenthood and running your own business

  It isn't easy juggling the demands of parenthood with those of running your own business, but it can be done.

  • Published 08 November 05
  • Karen Morris
  • 10 Comments