Jess Tyler: Media and Communications Consultant

Hobart, Tasmania
www.scibizmedia.com.au

SciBiz Media specialises in communications for technology and innovation-based businesses, and for research agencies.

We create intelligent communication products designed specifically for the interface between science, business and the media, looking at the communication strategies and products needed for enterprises to communicate with their clients or stakeholders.

Our unique product range has been developed over more than 15 years of working with research agencies and technology-based businesses around Australia.

We help busy people by locking away all the devilish details in simple, product-based solutions that are easy to understand and easy to manage – not the open-ended service contracts that typify many agencies in the communication business.

This truly innovative approach excites our customers and consistently delivers great results – our simple, yet intelligent approach to communications delivers fantastic outcomes.

Articles by Jess

• Marketing

  Ten tips to help you create a newsletter template

  A commenter on my how to get ideas for your newsletter article asked for formatting advice, so here are ten tips to help you ease the newsletter deadline stress by creating a template.

  • Published 24 October 07
  • Jess Tyler
  • 14 Comments

• Marketing

  How to get ideas for your newsletter

  As the editor or your own newsletter, thinking of ideas without an all-nighter at deadline time calls for some smart management. This article will help ensure a good flow of ideas to create a vibrant, informative and useful newsletter.

  • Published 17 September 07
  • Jess Tyler
  • 9 Comments

• Marketing

  Clear communication: how to explain difficult concepts

  Do you ever struggle when trying to explain difficult concepts? Clear communication is important in business, but due to the different experiences and backgrounds of each of your clients, it is not always easy.

  • Published 10 August 07
  • Jess Tyler
  • 4 Comments

• Solo Psyche

  Small business versus solo business

  Recently I went from solo business to small business and back again to solo life. It's been an interesting experience and one that's reacquainted me with my inner solopreneur – thank goodness!

  • Published 25 May 07
  • Jess Tyler
  • 5 Comments

• Marketing

  Why to enter your business into awards

  An original way to get some excellent profile for yourself and your business is to enter awards. By going through the process of a business awards program, you can learn so much about yourself and the psyche of being a soloist.

  • Published 10 January 07
  • Jess Tyler
  • 4 Comments

• Marketing

  A promotional campaign: Planting the seeds for success

  When it's time to take your idea to the streets, a far sighted promotional campaign is almost certain to yield better results than a one-off event.

  • Published 21 July 06
  • Jess Tyler
  • 2 Comments

• Marketing

  How to create a successful media campaign

  Every day publications of all description need words to fill their pages. Someone has to provide those words, it might as well be you! When seeking to get your story into print, a successful media campaign can really make a difference.

  • Published 29 March 06
  • Jess Tyler
  • 3 Comments

• Marketing

  A pricing strategy solution for small business owners

  Open-ended service contracts can leave clients feeling somewhat uneasy. How can they judge if they are getting value for money or that the price is reasonable? So it's essential for small business owners to have an effective pricing strategy.

  • Published 06 February 06
  • Jess Tyler
  • 1 Comment

• Marketing

  Small business tools: Compiling a Communications Toolkit

  One of the most quick and easy small business tools is a 'Communications Toolkit’ – a repository of words, images and ideas that’s always ready with your best openers, lines, written examples and pictures of your work.

  • Published 19 December 05
  • Jess Tyler
  • 4 Comments

• Marketing

  Preparing your elevator statement

  It is good practise to develop an elevator statement or elevator pitch, namely a short, sharp summary of your business that could be delivered in the time it takes to go a couple of floors in an elevator.

  • Published 16 November 05
  • Jess Tyler
  • 5 Comments