Peter Griffin: Marketing Consultant

Sydney, New South Wales
www.yournewsletters.com.au

There are only two types of people in the world - those you know and those you don't. By relating better with those you already know (customers, prospects, referrers, suppliers, family, friends, networking contacts, team mates, etc) you have the best chance of growing your business. And the best relationship marketing tool of all is the informative and genuine newsletter.

Peter specialises in helping small businesses get their newsletter started - even if they only have a few dollars a month and just a few contacts!

Visit Peter's website for your free report on "How to Increase Sales with a Newsletter - Guaranteed."

Peter's memorable quote
“If I'm still alive, then it's going to be a good day.”

Articles by Peter

• Marketing

  Marketing mistake #1: No differentiation strategy

  Looking the same as the competition is one of the most common marketing mistakes around. Here's a seven step differentiation strategy that one business is using to stand out.

  • Published 27 November 06
  • Peter Griffin
  • 6 Comments

• Marketing

  How to keep customers for life

  We all know the adage that it’s a lot cheaper to keep customers than it is to get new ones. Dan Kennedy, one of the world’s leading marketers, has conducted a study into why businesses fail to keep customers.

  • Published 30 October 06
  • Peter Griffin
  • 7 Comments

• Marketing

  Four ways to increase customer value

  Your existing customers are people that already know, like and trust you. By focusing more effort on increasing their total customer value, i.e. the amount of money that they spend with you, you are virtually guaranteed to increase your profits.

  • Published 27 September 06
  • Peter Griffin
  • 4 Comments

• Marketing

  Customer relationship management: give first, receive later

  People buy goods and services from people they know, like and trust. Therefore you should you should focus more on developing customer relationship management processes, rather than the “one step” marketing of some companies.

  • Published 08 May 06
  • Peter Griffin
  • 2 Comments

• Marketing

  Why following up is one of the key sales skills

  Are you regularly in touch with your clients and prospects? If not you could be missing out on valuable relationship building opportunities, not to mention sales! Following up is one of the essential business sales skills to produce sales growth.

  • Published 10 March 06
  • Peter Griffin
  • 6 Comments