Karen McCreadie: Writer

Sydney, New South Wales
www.wordarchitect.com

Karen is an accomplished freelance writer specialising in ghost writing books on a variety of non-fiction topics. Her first book was an international bestseller - SalesDogs by Blair Singer – part of Robert Kiyosaki’s Rich Dad Poor Dad series.

Since then she has written books in the areas of property renovations, business coaching, property investment, stock market investing, personal development, the mind/body connection regarding health and well-being and personality profiling. She has also written the biography of John Ilhan – founder of Crazy John’s mobile phone company and Australia’s richest man under 40 years old.

Karen also writes marketing copy including sales collaterals and website content and her Batchelor in Business (Hons) ensures that her writing successfully combines creativity with bottom line results.

Karen's memorable quote
"Do not follow where the path may lead… Go instead where there is no path and leave a trail."

Articles by Karen

• Marketing principles: The psychology of persuasion, part 2

  Both this and my previous article on the psychology of persuasion are a must-read for anyone who is developing marketing principles and is interested in understanding why we do the things we do!

  • 13 September 06
  • Karen McCreadie
  • 1 Comment

• Marketing principles: The psychology of persuasion

  Why do people behave the way they do? An understanding of the psychology of persuasion not only gives us a fascinating insight into people in general, it can also help us to develop marketing principles and have empathy with potential buyers.

  • 21 August 06
  • Karen McCreadie
  • 2 Comments

• Creating effective marketing strategies

  As a new solo business owner, when creating effective marketing strategies it is vital you ensure your marketing has relevance. This may seem obvious, but trying to be all things to all people is an extremely common mistake.

  • 26 June 06
  • Karen McCreadie

• The essentials of good business writing

  Good business writing is at the heart of successful marketing. Without it you will be at best, misunderstood, at worst, totally ignored. Follow these simple guidelines to ensure your business writing hits the spot.

  • 22 March 06
  • Karen McCreadie
  • 11 Comments