Melissa Norfolk: Professional Speaker and Internet Consultant

Melbourne, Victoria
www.technologypresentations.com

Internet expert, Melissa Norfolk, speaks to business, school and community groups about online marketing, email newsletters, effective use of the internet, finding what you need online and internet safety.

She is Founder and Managing Director of innovative internet marketing company the Norfolk Internet Group Pty Ltd. Melissa has grown the company from a single person, sole trader business to a company with two divisions: MN Web Design and MN Technology Presentations. The company provides keynote presentations and workshops on effective use of the internet as well as web design and email marketing advice. Now employing four staff the business has grown rapidly over the past five years.

Melissa's memorable quote

"The range of what we think and do is limited by what we fail to notice because we fail to notice that we fail to notice, there is little we can do to change until we notice." R. D. Laing

Articles by Melissa

• Marketing

  How to make money from business blogging

  Business blogging takes a big time commitment, but it could be worthwhile if it generates more customers and dollars. So how do you make money from business blogging?

  • Published 04 February 08
  • Melissa Norfolk
  • 11 Comments

• Technology

  Should your business sell products online?

  Who is shopping online, when and what for? This review of shopping trends this holiday season will help you decide whether e-commerce is the way to go for your business.

  • Published 12 December 07
  • Melissa Norfolk
  • 11 Comments

• Marketing

  Deliver your message with a podcast

  Podcasts are rapidly growing in popularity and have the potential to provide many benefits to your business including raising your profile and updating clients. Read on to find out whether it is time for you to stop typing and start talking.

  • Published 15 August 07
  • Melissa Norfolk
  • 11 Comments

• Marketing

  Interactive websites: What is Web 2.0?

  We've all heard of Web 2.0, but what does it mean? I think of it as the Interactive Internet. It encourages collaboration between users and is driving the trend towards more interactive websites.

  • Published 20 July 07
  • Melissa Norfolk
  • 11 Comments

• Marketing

  Business blogs: Can a blog help your solo business?

  Many businesses are now adding business blogs to their website to better communicate with their target market and build traffic to their website. Can a blog help your business? Or is it simply a fad?

  • Published 13 June 07
  • Melissa Norfolk
  • 30 Comments

• Working Smarter

  Business growth: A home office or commercial office space?

  When you experience business growth, is it better to stay in a home office, or move out? Late last year I moved my business out of home and into commercial office space. It's time to update you on what this has meant for me and for the business.

  • Published 16 May 07
  • Melissa Norfolk
  • 10 Comments

• Marketing

  How to boost website traffic and sales

  The first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site.

  • Published 16 March 07
  • Melissa Norfolk
  • 14 Comments

• Technology

  How an audio message can improve your website

  Adding an audio message to your website helps your site visitors gain a better understanding of your products or services. Plus audio creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering.

  • Published 16 February 07
  • Melissa Norfolk
  • 12 Comments

• Marketing

  How to make visitors stay on your website

  The problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away.

  • Published 06 December 06
  • Melissa Norfolk
  • 12 Comments

• Working Smarter

  Five reasons to grow your business

  For the soloist, once business starts to take off, there comes a time you need to decide whether to grow your business or keep it simple. Will you take on staff? Will you remain at home or move to bigger premises?

  • Published 03 November 06
  • Melissa Norfolk
  • 8 Comments

• Technology

  Tips for a better website

  If you make reference to your website in your business marketing, perhaps via a Yellow Pages ad, now is the ideal time to spring clean and create a better website.

  • Published 04 October 06
  • Melissa Norfolk
  • 3 Comments

• Marketing

  Email marketing: Making the most of your opt-in email newsletter

  Publishing a simple opt-in email newsletter (or ezine) as little as once a month is guaranteed to help you increase sales. Follow these email marketing tips to maximise the impact of your newsletter.

  • Published 06 September 06
  • Melissa Norfolk
  • 5 Comments

• Technology

  Website statistics: Digging deeper into your webstats

  In an earlier article on how to read your website statistics reports we looked at the terminology of website statistics or webstats. In this article, we look at how webstats can give you greater insight into how visitors are using your website.

  • Published 18 August 06
  • Melissa Norfolk
  • 3 Comments

• Marketing

  Seven tips to multiply your online sales

  When putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering.

  • Published 05 July 06
  • Melissa Norfolk
  • 2 Comments

• Working Smarter

  Australian copyright law: How to protect your work

  What would you do if you discovered your work had been reproduced without your permission? Here we look at the basics of Australian copyright law, including how to protect your work and what work can't be protected.

  • Published 31 May 06
  • Melissa Norfolk
  • 5 Comments

• Technology

  How to read your website statistics report

  Do you know which figures are the most important on your website statistics report? Or perhaps you've never seen a website statistics report and are wondering “what are website statistics?”

  • Published 19 April 06
  • Melissa Norfolk
  • 9 Comments