Kate Tribe: Market Researcher

Sydney, New South Wales
www.triberesearch.com.au

Tribe Research enables decision makers with limited time and resources to be clear-headed about the direction of their business. We help to drive change through meaningful data that solves the puzzle of understanding your tribe, which can be defined as clients, customers, staff, suppliers, contacts and anyone else with an interest in your organisation.

You need to explore your tribe and uncover their views so you can drive change in the right direction.

We have worked with a wide range of clients, from soloists to large organisations in the corporate, education, health and social sectors. We help them to achieve their research aims through and range of research products and personalized solutions.

Tribal Education (Tribal Voice eNewsletter, Tribal Know-How Tests, and Tribal Know-How Workshops); Know Your Tribe (Action Map, Research and Strategy); Customised research solutions, and Innovation benchmarking.

Kate's memorable quote
“In any field, find the strangest thing and then explore it.” John Archibald Wheeler

Articles by Kate

• Working Smarter

  How a business planning day can work for you

  You have heard it numerous times – you should be working on the business as well as in the business. Business planning is just one of many aspects vying for your attention. You know it is essential, but fitting in time for planning is difficult.

  • Published 22 August 08
  • Kate Tribe
  • 6 Comments

• Working Smarter

  Supplier relationships: Supporting your brand

  Every business from soloist to multi-national, invests in their brand. But there are external factors such as supplier relationships contributing to other’s perception of our 'brand' that we may not be aware of.

  • Published 02 May 08
  • Kate Tribe
  • 4 Comments

• Working Smarter

  Solo business growth strategies

  As a soloist, you may love your work but for many there comes a time when you reach the limit of your experience and want to push your business further. Here are the business growth strategies I've implemented to do just that.

  • Published 07 March 08
  • Kate Tribe
  • 11 Comments

• Working Smarter

  Mentoring: What I have learnt from my mentor

  Humans are sponges for information and advice, which is what makes mentoring so valuable. A mentor helps us clarify our goals and urges us to follow paths we would not have taken without their encouragement.

  • Published 01 February 08
  • Kate Tribe
  • 7 Comments

• Working Smarter

  Six ways to stimulate innovation and creativity

  Have you ever thought “when I get more money or have more time, then I can start thinking of new ideas”? If you have, then you‘ve created your own barrier to innovation. This article looks at six ways to stimulate innovation and creativity.

  • Published 29 October 07
  • Kate Tribe
  • 3 Comments

• Marketing

  Survey writing: Measuring customer satisfaction

  Measuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers. So how do you go about writing a survey to do this?

  • Published 25 July 07
  • Kate Tribe
  • 3 Comments

• Marketing

  Customer feedback surveys: What's the point?

  In previous articles, I focused on making your survey easy to answer, survey design and survey writing. To get the most meaningful results from your customer feedback surveys, it is also important to ask the right questions.

  • Published 27 June 07
  • Kate Tribe
  • 1 Comment

• Marketing

  Survey writing: Is your survey easy to answer?

  When survey writing, the wording of response options should be carefully considered. Customer surveys should be easy to answer, not a chore and good answer options increase your response rate.

  • Published 23 May 07
  • Kate Tribe
  • 4 Comments

• Marketing

  Survey writing: Do your surveys say what you mean?

  As we mentioned in our earlier article on survey design, good survey writing is very important. Accurate phrasing gives accurate responses you can rely on to improve your knowledge of your customers. Check your survey against this phraseology checklist!

  • Published 13 October 06
  • Kate Tribe
  • 2 Comments

• Marketing

  Customer feedback: Ten steps to great survey design

  Effective customer feedback helps you drive your business forward. Do you really know what your customers think about your business? That's where great survey design comes in. Here are ten steps to consider when designing a survey.

  • Published 12 July 06
  • Kate Tribe
  • 2 Comments