How do you turn your dreams of going it alone into a reality? Here are four questions dealing with self-analysis which will help you discover whether you have what it takes to work for yourself.
Your answers will need to be positive before you go to the next step.
Are you frustrated in your present job? Do you want to earn a better living? Be independent? Do something different? Or is it because you think you’ll be good at it?
Don’t take this question lightly; it could make the difference between success and failure.
If your answer is "Because a girl/guy I know works from a home-based office and it doesn’t seem that hard," then you may be in for a surprise.
Brian, a friend and neighbour of mine, is a good example. He knew I worked for myself and had done so for some time. When he’d had enough working for someone else, he decided to go it alone. He’d worked for many years in human relations and thought he could use these skills selling real estate. He passed his qualifications and made an alliance with an agent. But it wasn’t that simple.
Each day he had to motivate himself to get property listings, after all, no listings: no houses to sell. The agent gave him leads, but a lead and a listing are two very different things.
His telephone rang hot during the evenings and weekends because that’s the free time most people have to discuss purchasing and selling homes. He hadn’t thought of this aspect of his work.
I saw him one morning watering his garden. He was unshaven, wore an old pair of shorts, his hair was in a mess. I stopped and asked how his business was going? In a nutshell it wasn’t and he was looking for another job. He realised there was more to working for himself than simply not commuting every day.
Liking the idea of becoming a solo enterprise and actually becoming one takes discipline. You need to be prepared for long hours in the beginning, be excited about learning new skills, such as how to sell your services or products, or simply getting out of bed early enough to make it work.
You may have to educate your friends and family so they understand to work for youself is a real job and they can’t just pop in when they like.
It’s one thing to earn heaps of money and another to know how to make it last through the leaner times. If money burns a hole in your pocket, you may need to take a course in managing money.
This last question is very important.
Staying power means having the ability to keep going, even when times are tough. I’ve taken the following paragraph from one of my favourite books Believe and Achieve! by Paul Hanna:
“Think back to the last time you planted a seed in your garden. When you plant a seed, you keep giving it as much water as it needs to grow into a beautiful flower or shrub, and wait for it to grow. You wouldn’t dream of going outside the next day and expecting to see the flower as it appeared on the seed packet, would you? You wouldn’t go back to the plant nursery and demand your money back because the flower didn’t grow overnight.”
Your business will need time to grow from a seed to success. You will have to nurture it and this takes staying power.
The next part in this series deals with setting up your own business.
Barb Clews is a skilled copywriter and editor. She writes in plain language and believes material for print and the web should be clear, concise and user-friendly.

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We answer "Yes, definitely" to the questions 2, 3 and 4 and to the first question we say we wanted to be independent, to do something different and we always knew we would be successful at establishing our new business by the beach. And all of the above still applies - 12 months later. Come visit us and see what we mean !! Jan and Lin Bell, Bells By The Beach Holiday House from Ocean Grove Victoria
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