Home › Contributors

Zern Liew

Zern LiewSydney, New South Wales
www.eicolab.com.au

I am a thinking designer who applies design thinking to help businesses innovate across their Branding, Communications, Processes and Systems.

I use my creative problem solving skills to help my clients build beautiful businesses.

I have a large body of work across diverse industries and can deliver a range of outcomes.

I give a damn about building beautiful businesses because they in turn make a beautiful world.

Zern's memorable quote
“Those who give, get; those who try to get, don’t.” Sir John Templeton

Articles by Zern

Zern is the co-author of articles listed here.

  • Solo Psyche

    Do you run a socially responsible business?

    Running a socially responsible business means consciously managing the social impact of your business - how it relates to you, your clients and your community.

  • Working Smarter

    Problem solving model: Four phases

    Here is an overview of the problem solving model I have used successfully over the years. There are four key phases, each requiring a different set of skills.

  • Technology

    Six useful and inexpensive computer upgrades

    It’s easy to let years go by without reviewing your computer system, even though it provides critical support to your business. As your computer is probably the most indispensable part of your business, it is important to consider computer upgrades.

  • Working Smarter

    Project management: Why projects fail

    As soloists, our work is often project-based. Have you ever wondered why some projects go smoothly and others seem plagued with problems? Here are five reasons why projects can fail and how with good project management these problems can be avoided.

  • Marketing

    Communication techniques: Showing empathy

    As part of our lives as solopreneurs, we come across many different people who hold many different view points. To deal effectively with those who have a different opinion to our own, empathy is an important communication technique to develop.

  • Working Smarter

    Creating a professional development plan

    Most large companies provide training and career development support, but as a soloist this is often neglected. Here we look at advantages of both formal and self-directed learning and show you how to create your own professional development plan.

  • Solo Psyche

    Do you have a green business?

    The idea of having a green business is very topical at the moment and every change we make to the way we consume resources and reduce waste helps. Here are the green things I do as part of my business practice. What can you do in your business?

  • Working Smarter

    How social capital is good for business

    When social capital, or generosity, is a foundation of your business strategy, it provides huge benefits. It helps build strong relationships with your community and customers, plus when it comes to PR, it beats expensive advertising.

  • Marketing

    The basics of logo design

    Your logo is the primary part of your brand identity, so it’s important to make sure it communicates the right message. Here are four key things to bear in mind when looking at logo design.

  • Marketing

    Business Branding: The ABC of branding

    ABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding. You have an authentic and strong brand when these three aspects work together harmoniously.

  • Solo Psyche

    Get Real: Listening skills and being yourself

    Some soloists like to adopt different identities at work and at home. But if you avoid being yourself or leave a big part of yourself out of our work, you fail to be authentic.

  • Solo Psyche

    Do you own a moral business?

    The phrase 'it's just business' is often used to justify morally questionable behaviour. The immense power business wields over the well-being of this planet makes the issue of morality in business more important than ever.

  • Marketing

    Managing customer relationships

    To succeed in business today, you need to develop a real relationship with your customers. An authentic approach to managing customer relationships can help you shine through and win out over your competition.

  • Marketing

    Exceptional customer service: Having the right attitude

    Every business should care about providing exceptional customer service. But what does that “service” really mean?

Free Resources

Subscribe to Soapbox, our weekly jolt of soloist wisdom, for free access to all our latest articles. Plus, for a limited time: four free bonuses

|

 

 


Advertise with us

What say you?

 

Sponsored Links